Warehouse Optimization Software Solutions

Rigid, off-the-shelf warehouse software slows you down. Keel builds custom warehouse optimization solutions around your exact layout, workflows, and team—giving you real-time visibility, automated fulfilment, and total control from receiving to shipment. Purpose-built for fast-moving operations teams ready to scale without compromise.

Custom warehouse optimization software dashboard showing real-time inventory and order tracking

Our Warehouse Optimization Software Services

End-to-end warehouse software built around your operations—from inventory and procurement to fulfilment and production.

Warehouse Management

Custom warehouse workflows built around your exact layout, naming conventions, and floor structure. Configure receiving, picking, packing, and shipping to match how your team actually operates—not a rigid template.

Inventory Management

Real-time inventory tracking across every location, down to the bin. Lot control, serial numbers, expiry dates, automated reorders, barcode scanning, and a complete audit trail built for compliance-driven teams.

Fulfilment

Optimized wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, SLA tracking, and end-to-end exception handling to get orders out the door efficiently.

Order Management

Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated pick/pack workflows, carrier syncing, and complete audit trails—even at high volumes.

Procurement System

End-to-end procurement from purchase request to receipt. Manage suppliers, automate approvals, track budgets, and streamline receiving with three-way matching and automatic inventory updates.

Production Management

Manage daily production batches aligned with your orders and delivery schedule. Custom stages, QC checkpoints, raw material traceability, and full finished goods visibility—built around how you actually manufacture.

Warehouse operations team reviewing custom software workflow on tablets and screens

Our 5-Step Process to Go Live Fast

Discovery: Map Your Warehouse Operations

Keel's team works with you to document your exact warehouse layout, workflows, naming conventions, and edge cases. Nothing is assumed—we model your real operations, not a generic warehouse template.

Schema Design: Build Your Data Model

Configuration: Build Custom Workflows

Integration: Connect Your Existing Stack

Launch & Handover: Go Live in Weeks

Trusted By Operators

Success Stories

See how fast-moving operations teams use Keel to replace rigid systems and take full control of their warehouse.

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay
The Keel Difference

Why Choose Keel?

Keel is not another off-the-shelf WMS. It is a programmable operations platform built by operators, for operators who need real flexibility and true ownership.

Built by Operators

Founded by executives who shipped 50k medicines daily—Keel solves warehouse complexity from direct experience.

Live in Weeks

Launch tailored warehouse systems in weeks, not months—with full managed migration and team handover included.

Total Ownership

Your data, your workflows, your system. No vendor lock-in—iterate and evolve your operations without extra dev work.

Seamless Integrations

Connect with Shopify, Amazon, 3PLs, IoT devices, and your existing tech stack without complex custom development.

Built by Operations Leaders

Meet the team that has lived the operational challenges you face every day.

Keel was founded in 2021 by three former executives—CEO, CTO, and CPO—from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, they built custom software to run warehouse and fulfilment operations shipping 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. Having experienced first-hand how legacy warehouse software couldn't scale at the speed they needed, they built the platform they wished had existed. Today, Keel is backed by leading European investors Earlybird and LocalGlobe following a $6 million seed round in 2024, and is empowering operations teams everywhere with flexible, powerful warehouse software they truly own and control.

4 YearsDelivering custom operations software since 2021
$6M Seed FundingBacked by Earlybird and LocalGlobe in 2024
50k Daily ShipmentsBuilt by founders who ran warehouse ops at this scale

Frequently Asked Questions

How is Keel different from an off-the-shelf warehouse management system?

Unlike rigid WMS products, Keel builds your warehouse system around your exact layout, workflows, and team—not a generic template. Your picking strategies, exception handling, and naming conventions are all configured precisely. You own the system entirely, can iterate without external developers, and are never forced to work around software that doesn't fit your operation.

How long does it take to go live with a custom warehouse system?

Does Keel integrate with our existing tools and e-commerce platforms?

Can Keel handle multi-location inventory and complex SKU structures?

What fulfilment strategies does Keel support?

Does Keel support regulated industries with strict compliance requirements?

Who owns the software and data once the system is built?

What kind of internal tools does Keel generate for warehouse teams?

Still Have Questions About Keel?

Talk to our team and get straight answers about how Keel can be built around your warehouse.

Certified & Trusted

Awards and Recognition

ICO Information Commissioner's Office registration badge

ICO Registered

UK data protection authority registration for compliant operations.

Earlybird and LocalGlobe venture capital backed badge

Earlybird & LocalGlobe Backed

Seed-funded by leading European venture capital investors in 2024.

Open-source software certification badge for Keel platform

Open-Source Platform

Transparent, community-vetted engineering built on open-source principles.

Ready to Build Your Warehouse System?

Tell us about your operations and we'll show you exactly how Keel can be configured around your warehouse. No generic demos—just a real conversation about your process.

Contact Us Today

For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz