Warehouse Management
Custom warehouse workflows built around your exact layout, naming conventions, and floor structure. Configure receiving, picking, packing, and shipping to match how your team actually operates—not a rigid template.
Rigid, off-the-shelf warehouse software slows you down. Keel builds custom warehouse optimization solutions around your exact layout, workflows, and team—giving you real-time visibility, automated fulfilment, and total control from receiving to shipment. Purpose-built for fast-moving operations teams ready to scale without compromise.

End-to-end warehouse software built around your operations—from inventory and procurement to fulfilment and production.
Custom warehouse workflows built around your exact layout, naming conventions, and floor structure. Configure receiving, picking, packing, and shipping to match how your team actually operates—not a rigid template.
Real-time inventory tracking across every location, down to the bin. Lot control, serial numbers, expiry dates, automated reorders, barcode scanning, and a complete audit trail built for compliance-driven teams.
Optimized wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, SLA tracking, and end-to-end exception handling to get orders out the door efficiently.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated pick/pack workflows, carrier syncing, and complete audit trails—even at high volumes.
End-to-end procurement from purchase request to receipt. Manage suppliers, automate approvals, track budgets, and streamline receiving with three-way matching and automatic inventory updates.
Manage daily production batches aligned with your orders and delivery schedule. Custom stages, QC checkpoints, raw material traceability, and full finished goods visibility—built around how you actually manufacture.

Keel's team works with you to document your exact warehouse layout, workflows, naming conventions, and edge cases. Nothing is assumed—we model your real operations, not a generic warehouse template.
See how fast-moving operations teams use Keel to replace rigid systems and take full control of their warehouse.
Keel is not another off-the-shelf WMS. It is a programmable operations platform built by operators, for operators who need real flexibility and true ownership.
Founded by executives who shipped 50k medicines daily—Keel solves warehouse complexity from direct experience.
Launch tailored warehouse systems in weeks, not months—with full managed migration and team handover included.
Your data, your workflows, your system. No vendor lock-in—iterate and evolve your operations without extra dev work.
Connect with Shopify, Amazon, 3PLs, IoT devices, and your existing tech stack without complex custom development.
Meet the team that has lived the operational challenges you face every day.
Keel was founded in 2021 by three former executives—CEO, CTO, and CPO—from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, they built custom software to run warehouse and fulfilment operations shipping 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. Having experienced first-hand how legacy warehouse software couldn't scale at the speed they needed, they built the platform they wished had existed. Today, Keel is backed by leading European investors Earlybird and LocalGlobe following a $6 million seed round in 2024, and is empowering operations teams everywhere with flexible, powerful warehouse software they truly own and control.
Unlike rigid WMS products, Keel builds your warehouse system around your exact layout, workflows, and team—not a generic template. Your picking strategies, exception handling, and naming conventions are all configured precisely. You own the system entirely, can iterate without external developers, and are never forced to work around software that doesn't fit your operation.
Talk to our team and get straight answers about how Keel can be built around your warehouse.
UK data protection authority registration for compliant operations.
Seed-funded by leading European venture capital investors in 2024.
Transparent, community-vetted engineering built on open-source principles.
Tell us about your operations and we'll show you exactly how Keel can be configured around your warehouse. No generic demos—just a real conversation about your process.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz