Warehouse Management
Custom warehouse workflows built around your exact layout, naming conventions, and floor structure. Configure receiving, picking, packing, and shipping to match how your team actually operates—not a rigid template.
Searches for 'warehouse optimisation software' often turn up single-purpose add-on tools—slotting engines, cartonization calculators, digital-twin simulations—that bolt onto an existing WMS. Keel takes a different approach: a fully custom warehouse management build with your own reorder, allocation, and picking rules built directly into the schema, not a narrow optimisation layer on top of someone else's system. Rigid, off-the-shelf warehouse software slows you down. Keel builds custom warehouse solutions around your exact layout, workflows, and team—giving you real-time visibility, automated fulfilment, and total control from receiving to shipment, billed in GBP with UK data residency options. Purpose-built for fast-moving UK operations teams ready to scale without compromise.

End-to-end warehouse software built around your operations for UK teams—from inventory and procurement to fulfilment and production.
Custom warehouse workflows built around your exact layout, naming conventions, and floor structure. Configure receiving, picking, packing, and shipping to match how your team actually operates—not a rigid template.
Real-time inventory tracking across every location, down to the bin. Lot control, serial numbers, expiry dates, automated reorders, barcode scanning, and a complete audit trail built for compliance-driven teams.
Optimised wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, SLA tracking, and end-to-end exception handling to get orders out the door efficiently.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated pick/pack workflows, carrier syncing, and complete audit trails—even at high volumes.
End-to-end procurement from purchase request to receipt. Manage suppliers, automate approvals, track budgets, and streamline receiving with three-way matching and automatic inventory updates.
Manage daily production batches aligned with your orders and delivery schedule. Custom stages, QC checkpoints, raw material traceability, and full finished goods visibility—built around how you actually manufacture.

Keel's team works with you to document your exact warehouse layout, workflows, naming conventions, and edge cases. Nothing is assumed—we model your real operations, not a generic warehouse template.
See how fast-moving operations teams, backed by a UK-registered, ICO-registered platform, use Keel to replace rigid systems and take full control of their warehouse.
Keel is not another off-the-shelf WMS, or a narrow optimisation add-on. It is a programmable operations platform built by operators, for UK operators who need real flexibility, true ownership, GBP billing, and UK data residency options.
Founded by executives who shipped 50k medicines daily—Keel solves warehouse complexity from direct experience.
Launch tailored warehouse systems in weeks, not months—with full managed migration and team handover included.
Planko Ltd is a company registered in the United Kingdom and registered with the ICO (reference ZB524558). Multi-region data residency means you choose where your warehouse data is hosted, including in the UK.
Connect with Shopify, Amazon, 3PLs, IoT devices, and your existing tech stack without complex custom development.
Meet the team that has lived the operational challenges you face every day.
Keel was founded in 2021 by three former executives—CEO, CTO, and CPO—from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, they built custom software to run warehouse and fulfilment operations shipping 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. Having experienced first-hand how legacy warehouse software couldn't scale at the speed they needed, they built the platform they wished had existed. Keel is operated by Planko Ltd, a company registered in the United Kingdom and registered with the UK's Information Commissioner's Office (ICO, reference ZB524558), headquartered in Altrincham, Cheshire. Today, Keel is backed by leading European investors Earlybird and LocalGlobe following a $6 million seed round in 2024, and is empowering operations teams everywhere with flexible, powerful warehouse software they truly own and control.
Unlike rigid WMS products, Keel builds your warehouse system around your exact layout, workflows, and team—not a generic template. Your picking strategies, exception handling, and naming conventions are all configured precisely. You own the system entirely, can iterate without external developers, and are never forced to work around software that doesn't fit your operation.
Talk to our team, headquartered in the UK, and get straight answers about how Keel can be built around your warehouse.
UK data protection authority registration for compliant operations.
Seed-funded by leading European venture capital investors in 2024.
Transparent, community-vetted engineering built on open-source principles.
Tell us about your UK operations and we'll show you exactly how Keel can be configured around your warehouse, from GBP billing to UK data residency. No generic demos—just a real conversation about your process.
You can also send us a quick email at hello@keel.so.
You can also send us a quick email at hello@keel.so.