Procurement System
A professional-grade procurement stack to manage suppliers, handle purchase orders, and streamline replenishment—with custom approval workflows, budget tracking, and full audit trails built in from day one.
Birmingham's fast-moving businesses deserve procurement software that works the way they do. Keel delivers a fully custom, code-first procurement platform—automating supplier management, purchase orders, approvals, and spend tracking—so your team can ditch spreadsheets and gain complete control over every penny spent.
End-to-end procurement tools built around your business—from supplier onboarding to automated approvals and real-time spend visibility.
A professional-grade procurement stack to manage suppliers, handle purchase orders, and streamline replenishment—with custom approval workflows, budget tracking, and full audit trails built in from day one.
Real-time inventory tracking across every location and SKU, with automated reorder points, lot tracking, and seamless sync with your procurement and financial systems.
Manage complex order flows from purchase request to final fulfilment, with multi-channel capture, smart allocation, automated workflows, and a complete order audit trail.
Automatically generated, clean internal dashboards and tools so your procurement, finance, and operations teams can interact with live data securely—no training required.
Custom warehouse workflows built around your layout and processes—receiving, put-away, picking, and shipping—configured to your exact operational needs.
Transition to Keel's platform smoothly with a fully managed migration service, ensuring minimal disruption and a fast path to going live with your new procurement system.
We start by understanding exactly how your Birmingham business procures—your suppliers, approval chains, spend categories, and pain points. No assumptions, no generic templates. We model around your reality from day one.
See how fast-moving businesses replaced spreadsheets and legacy tools with Keel's custom procurement platform.
Keel was built by operators who've been in your shoes—here's what makes our platform the smarter choice for Birmingham businesses.
Our founders built custom procurement and ops software at Echo, scaling to £130m revenue—we understand the real-world complexity Birmingham businesses face.
Go live with a fully tailored procurement system in weeks, not months—backed by Keel's code-first platform and managed build service.
You own your data, your workflows, and your system. No vendor lock-in, no rigid templates—just flexible software that evolves with your Birmingham operation.
Keel connects with your existing financial systems, ERP tools, and third-party services—ensuring procurement data flows accurately across your entire business stack.
Operators turned builders, on a mission to empower teams everywhere.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. Having served as CEO, CTO, and CPO at Echo, the founders built the custom operations software that powered 50,000 medicine shipments daily to 600,000 customers, growing the business to $130m in annual revenue. When off-the-shelf tools failed to keep pace with their rapid growth in a highly regulated environment, they built what they needed—and realised every fast-moving business deserved the same. Today, Keel serves Birmingham and UK-wide businesses that have outgrown spreadsheets and legacy systems, providing fully custom procurement and operations software they truly own. Backed by $6m in seed funding from Earlybird and LocalGlobe, Keel is on a mission to make flexible, powerful operational tooling accessible to every ambitious operator.
Procurement software is a digital platform that manages the end-to-end process of sourcing, purchasing, and receiving goods or services. It typically covers supplier management, purchase order creation, approval workflows, budget tracking, invoice reconciliation, and reporting—replacing manual spreadsheets and fragmented email chains with a single, structured system your whole team can rely on.
Talk to our team for a no-obligation conversation about your requirements.
Registered with the UK's data protection authority, ensuring full compliance.
Seed funded by two of Europe's leading venture capital investors.
Keel's core platform is open-source, certified for transparency and community trust.
Tell us about your current procurement challenges and we'll show you exactly how Keel can build a system around your process. Expect a response within one business day.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz