Inventory Management
Real-time tracking of every unit across locations, with lot and serial number control, barcode scanning, automated reorders, and a complete audit trail built for compliance-heavy logistics teams.
Gain real-time visibility over every asset, SKU, and movement across your warehouse operations. Keel's custom-built tracking systems are designed for logistics and supply chain teams who need total control—from receiving dock to final shipment—without the rigidity of off-the-shelf software that can't keep pace with how you actually operate.

End-to-end systems covering every stage of your logistics and supply chain operations, built around your exact process.
Real-time tracking of every unit across locations, with lot and serial number control, barcode scanning, automated reorders, and a complete audit trail built for compliance-heavy logistics teams.
Custom warehouse workflows built around your floor layout, naming conventions, and team processes—covering receiving, put-away, picking, packing, and shipping without rigid templates.
Track every order from multi-channel capture through to final delivery, with smart inventory allocation, automated warehouse rules, carrier selection, and synced tracking updates in one place.
Optimized wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, SLA tracking, and end-of-day closeouts for maximum throughput.
Manage suppliers, automate purchase orders, and streamline replenishment with three-way matching, structured approvals, discrepancy handling, and automatic inventory updates on receipt.
Trace every input, transformation, and output from raw materials to finished goods with batch scheduling, QC checkpoints, and full traceability built into your production flow.
Logistics and supply chain operations don't fit neatly into generic software templates—and Keel doesn't ask them to. Whether you're managing multi-location stock, tracking serialised assets with expiry windows, or handling high-volume fulfilment across carriers, Keel builds your tracking system around your exact workflows. Every SKU, every movement, every exception—captured, logged, and visible in real time so your team can act with confidence.

See how fast-moving logistics and supply chain teams have transformed their operations with Keel.
Keel was built by operators who experienced the limitations of off-the-shelf tools firsthand—here's what makes our approach different.
Founded by former executives who shipped 50k medicines daily—Keel solves real logistics complexity, not theoretical ones.
You own your data model, your workflows, and your system—iterate freely without waiting on vendor roadmaps.
Custom tracking systems go live in weeks, not months—so your supply chain gains visibility without long delays.
Serverless infrastructure and open-source components mean your system handles growth in order volumes or warehouse locations without re-platforming.
Operators who've solved logistics complexity at scale, building the tools they wished existed.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy—who served as CEO, CTO, and CPO while building custom software to manage 50,000 medicine shipments to 600,000 customers daily, growing the business to $130m in annual revenue before its acquisition. Having experienced firsthand how legacy and off-the-shelf software buckled under the pressure of fast-moving, regulated operations, they built Keel as the platform they wished had existed. In 2024, Keel raised $6m in seed funding from leading European investors Earlybird and LocalGlobe, validating the mission to empower logistics and operations teams everywhere with flexible, powerful software they truly own.
Keel's system tracks any asset or inventory unit your warehouse handles—raw materials, finished goods, serialised items, batch lots, and assets with expiry dates. The data model is built around your specific SKU structure, including products with unique variants, attributes, and multi-location bin-level tracking, making it suitable for complex logistics and supply chain environments.
Talk to our team to discuss your warehouse operations and get expert guidance at no cost.
UK data protection authority registered, ensuring your data is handled with full compliance.
Seed funding from leading European venture capital investors validates platform credibility.
Publicly available codebase on GitHub, certified by the engineering community for transparency.
Tell us about your current tracking challenges and we'll show you exactly how a custom Keel system can fit your logistics workflows—no generic demos, no long-winded sales cycles.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz