Warehouse Asset Tracking Systems for Logistics & Supply Chain

Gain real-time visibility over every asset, SKU, and movement across your warehouse operations. Keel's custom-built tracking systems are designed for logistics and supply chain teams who need total control—from receiving dock to final shipment—without the rigidity of off-the-shelf software that can't keep pace with how you actually operate.

Warehouse worker scanning barcode on shelved inventory in a large logistics facility

Our Warehouse Asset Tracking Services

End-to-end systems covering every stage of your logistics and supply chain operations, built around your exact process.

Inventory Management

Real-time tracking of every unit across locations, with lot and serial number control, barcode scanning, automated reorders, and a complete audit trail built for compliance-heavy logistics teams.

Warehouse Management

Custom warehouse workflows built around your floor layout, naming conventions, and team processes—covering receiving, put-away, picking, packing, and shipping without rigid templates.

Order Management

Track every order from multi-channel capture through to final delivery, with smart inventory allocation, automated warehouse rules, carrier selection, and synced tracking updates in one place.

Fulfilment

Optimized wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, SLA tracking, and end-of-day closeouts for maximum throughput.

Procurement System

Manage suppliers, automate purchase orders, and streamline replenishment with three-way matching, structured approvals, discrepancy handling, and automatic inventory updates on receipt.

Production Management

Trace every input, transformation, and output from raw materials to finished goods with batch scheduling, QC checkpoints, and full traceability built into your production flow.

Total Asset Visibility

Built for the Complexity Your Operations Actually Face

Logistics and supply chain operations don't fit neatly into generic software templates—and Keel doesn't ask them to. Whether you're managing multi-location stock, tracking serialised assets with expiry windows, or handling high-volume fulfilment across carriers, Keel builds your tracking system around your exact workflows. Every SKU, every movement, every exception—captured, logged, and visible in real time so your team can act with confidence.

Real-time warehouse inventory dashboard showing stock levels and asset locations across multiple sites
Trusted by Operators

Success Stories

See how fast-moving logistics and supply chain teams have transformed their operations with Keel.

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed
The Keel Difference

Why Choose Keel for Warehouse Asset Tracking?

Keel was built by operators who experienced the limitations of off-the-shelf tools firsthand—here's what makes our approach different.

Built by Operators

Founded by former executives who shipped 50k medicines daily—Keel solves real logistics complexity, not theoretical ones.

Total Ownership

You own your data model, your workflows, and your system—iterate freely without waiting on vendor roadmaps.

Launch in Weeks

Custom tracking systems go live in weeks, not months—so your supply chain gains visibility without long delays.

Scales With You

Serverless infrastructure and open-source components mean your system handles growth in order volumes or warehouse locations without re-platforming.

Meet the Team Behind Keel

Operators who've solved logistics complexity at scale, building the tools they wished existed.

Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy—who served as CEO, CTO, and CPO while building custom software to manage 50,000 medicine shipments to 600,000 customers daily, growing the business to $130m in annual revenue before its acquisition. Having experienced firsthand how legacy and off-the-shelf software buckled under the pressure of fast-moving, regulated operations, they built Keel as the platform they wished had existed. In 2024, Keel raised $6m in seed funding from leading European investors Earlybird and LocalGlobe, validating the mission to empower logistics and operations teams everywhere with flexible, powerful software they truly own.

Founded 20214 years building custom operations software for complex, fast-moving teams
$6M Seed FundingBacked by leading European investors Earlybird and LocalGlobe
50K Daily ShipmentsFounders managed operations at this scale before building Keel

Frequently Asked Questions

What types of assets can Keel's warehouse tracking system manage?

Keel's system tracks any asset or inventory unit your warehouse handles—raw materials, finished goods, serialised items, batch lots, and assets with expiry dates. The data model is built around your specific SKU structure, including products with unique variants, attributes, and multi-location bin-level tracking, making it suitable for complex logistics and supply chain environments.

Does Keel integrate with existing warehouse hardware like barcode scanners and IoT devices?

Can the system connect with our existing e-commerce platforms, 3PLs, and ERP tools?

How long does it take to get a custom warehouse tracking system live?

Does the system support real-time inventory visibility across multiple warehouse locations?

What compliance and traceability features are included in the tracking system?

Can the tracking system automate reordering and procurement processes?

Is Keel suitable for businesses currently using spreadsheets or legacy ERP systems?

Still Have Questions About Our Tracking Systems?

Talk to our team to discuss your warehouse operations and get expert guidance at no cost.

Certified & Trusted

Awards and Recognition

ICO UK Information Commissioner's Office registration badge

ICO Registered

UK data protection authority registered, ensuring your data is handled with full compliance.

Earlybird and LocalGlobe venture capital investor logos

Earlybird & LocalGlobe Backed

Seed funding from leading European venture capital investors validates platform credibility.

GitHub open-source repository badge for Keel platform

Open-Source Platform

Publicly available codebase on GitHub, certified by the engineering community for transparency.

Ready to Take Control of Your Warehouse Operations?

Tell us about your current tracking challenges and we'll show you exactly how a custom Keel system can fit your logistics workflows—no generic demos, no long-winded sales cycles.

Contact Us Today

For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz