Inventory Management
Custom inventory software with real-time tracking, automated reorder points, safety stock logic, lot control, multi-location visibility, and full audit trails—built around how your business actually operates.
Stop reacting to stockouts and overstock surprises. Keel builds custom inventory forecasting software that gives your operations team real-time demand signals, automated reorder logic, and complete visibility across every SKU and location—so you always know what you have, what you need, and when to act before it's a problem.

From demand planning to automated replenishment, we build the forecasting capabilities your operations actually need.
Custom inventory software with real-time tracking, automated reorder points, safety stock logic, lot control, multi-location visibility, and full audit trails—built around how your business actually operates.
Automatically generate purchase orders based on demand signals, supplier lead times, and reorder thresholds—eliminating manual guesswork and keeping stock levels optimally balanced at all times.
End-to-end procurement management with supplier tracking, PO automation, three-way matching, and budget controls that sync directly with your inventory forecasting data for seamless replenishment.
Connect forecasting directly to order flows—track every order from capture to fulfilment, manage backorders intelligently, and allocate inventory automatically based on real-time stock positions.
Purpose-built reporting dashboards and push notifications for low stock, demand spikes, delayed shipments, and reorder triggers—giving operators the right signal at exactly the right time.
Seamless API integrations with e-commerce platforms like Shopify and Amazon, 3PLs, IoT smart shelves, and financial systems to keep stock data perfectly synchronised across your entire tech stack.

We start by deeply understanding your current inventory workflows, SKU complexity, supplier relationships, and existing data sources. This ensures the forecasting model we build reflects how your business actually operates—not a generic template.
See how fast-moving teams replaced guesswork with precise forecasting and full inventory control.
We don't configure off-the-shelf software—we build forecasting systems you truly own, tailored to your exact operations.
Your forecasting system is built on your own data model—no vendor lock-in, no rigid templates, full control to evolve it as you grow.
From discovery to go-live in a matter of weeks—Keel's platform accelerates implementation without sacrificing depth or accuracy of your system.
Our founders built inventory and fulfilment software shipping 50k medicines daily at Echo—we understand real-world operational complexity firsthand.
Serverless infrastructure and version-controlled development mean your forecasting system grows with your SKU count, locations, and transaction volume confidently.
Operators who've lived the problem, now building the solution.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom software that shipped 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. They experienced first-hand how off-the-shelf tools couldn't keep pace with operational complexity, so they built Keel—the platform they wished had existed. Headquartered in Altrincham, Cheshire, Keel has since raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe, and is trusted by operators across fast-moving industries who need flexible, powerful software they truly own.
Inventory forecasting software analyses your historical sales data, current stock levels, supplier lead times, and demand signals to predict future inventory needs. It automatically generates reorder suggestions, sets safety stock thresholds, and triggers purchase orders—so your team always has the right stock in the right place without manual calculation or guesswork.
Talk to our team for a free consultation tailored to your operations.
Registered with the UK Information Commissioner's Office for data protection compliance.
Funded by leading European venture capital investors validating platform quality.
Publicly available on GitHub, reviewed and trusted by the engineering community.
Tell us about your operations and we'll show you exactly how a custom forecasting system would work for your business. No generic demos—just a real conversation about your needs.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz