Warehouse Management
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping—configured to your exact process, not a rigid template.
Keel delivers purpose-built Warehouse Control System professional services that give operations teams total visibility, real-time control, and the flexibility to adapt as your business scales. From custom picking workflows to carrier integrations and live inventory tracking, every component is configured around your warehouse—not a rigid template. Say goodbye to off-the-shelf limitations and own your operations software completely.
Comprehensive WCS professional services covering every layer of your warehouse operations, built around how you actually work.
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping—configured to your exact process, not a rigid template.
Optimized wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, tracking sync, and complete SLA monitoring for every shipment out the door.
Real-time inventory tracking across every location down to the bin, with lot and batch control, serial numbers, expiry dates, automated reorders, and a complete audit trail built for compliance.
Manage complex order flows from multi-channel capture to final fulfilment—automated warehouse rules, pick/pack workflows, smart inventory allocation, returns management, and full audit trails at scale.
Professional-grade procurement from purchase request to receipt—supplier management, automated approvals, three-way matching, PO-based receiving, and seamless synchronization with financial systems.
Manage daily workloads and production batches matched to orders and delivery schedules—batch management, QC checkpoints, scheduling, and full traceability from raw materials to finished goods.
Off-the-shelf warehouse control systems force your team to adapt to their limitations. Keel flips that model entirely. Built by operators who shipped 50,000 medicines daily at Echo, our WCS professional services are designed from the ground up to match your exact workflows, exceptions, and scaling needs. From pick-path optimization to carrier integrations and real-time inventory visibility, every feature reflects how your warehouse actually runs—so your team gets a system they own, control, and can evolve without months of dev work.
See how fast-moving operations teams use Keel to take full control of their warehouse workflows.
Keel was built by operators who faced the same challenges you're facing—and found that no existing system was good enough.
Our founders ran operations shipping 50,000 medicines daily—we understand the real cost of inflexible warehouse software.
You own your data, your workflows, and your system—no vendor lock-in, no rigid templates holding your team back.
Custom WCS solutions configured and deployed in weeks, not months, so your operations improve without long disruption windows.
Serverless infrastructure and version-controlled development mean your WCS grows as your warehouse volumes and complexity increase.
Operators and engineers who've built at scale and know what great software looks like.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom software to manage operations shipping 50,000 medicines to 600,000 customers daily, growing the business to $130 million in annual revenue. That experience showed them firsthand how critical it is to own flexible, robust operations software—and how much competitive advantage it unlocks. Today, Keel is backed by $6 million in seed funding from leading European investors Earlybird and LocalGlobe, and is on a mission to empower operations teams everywhere with powerful, tailored tools they truly own—from warehouse control systems to full-stack operational platforms.
A Warehouse Control System (WCS) is software that manages and directs the real-time physical operations within a warehouse—coordinating equipment, workflows, and personnel for tasks like picking, packing, sorting, and shipping. It acts as the operational brain of a warehouse, translating high-level orders into specific step-by-step instructions for workers and automated systems, ensuring accuracy and efficiency at every stage.
Talk to a Keel operations specialist for a no-obligation consultation tailored to your warehouse.
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Tell us about your warehouse setup and current challenges. A Keel specialist will respond promptly to discuss a custom WCS solution built around your exact workflows—no generic demos, no rigid templates.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz