Fulfilment
Pick, pack, and ship with optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, and complete SLA and exception handling built in.
Managing a 3PL operation means juggling orders, inventory, carriers, and client expectations—all at once. Keel's fulfillment software gives you complete visibility and control across every warehouse workflow, from receiving and pick/pack to shipping and returns. Built around your actual processes, not rigid templates, so your team can execute faster and scale with confidence.
End-to-end warehousing software modules built for 3PL operators who need flexibility, visibility, and total control.
Pick, pack, and ship with optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, and complete SLA and exception handling built in.
Create warehouse workflows that match exactly how your operation runs. Built around your layout, naming conventions, receiving processes, and special handling rules—not a rigid off-the-shelf template.
Real-time stock visibility across every location, down to the bin. Lot and batch tracking, serial numbers, expiry dates, automated reorders, cycle counting, and full audit trails for compliance-driven teams.
Manage complex order flows from multi-channel capture to final delivery. Automate warehouse rules, carrier selection, and tracking updates while controlling pricing, discounts, returns, and approvals at high volume.
Manage suppliers, automate purchase order approvals, and streamline replenishment with three-way matching, multi-currency support, structured approval workflows, and a complete requisition-to-receipt audit trail.
Automatically generated tools for operations, logistics, customer service, and finance teams. Clean, fast, and intuitive interfaces that require no training—so your entire team can interact with data securely from day one.
Keel's team works directly with your operators to understand your warehouse layout, order flows, carrier relationships, and exception handling rules. Every detail of how your 3PL actually runs is documented before a single line of code is written.
See how fast-moving operations teams use Keel to replace legacy systems and gain total control.
Keel is the modern alternative to rigid ERP systems—built specifically for operators who need flexibility, speed, and true ownership of their fulfillment software.
Every workflow, naming convention, and exception rule is modelled around your exact 3PL operation—not a generic template.
Go from requirements to a production-ready fulfillment system in weeks, not months, with Keel's managed build and migration service.
Your team owns and controls the software entirely—iterate, extend, and evolve your system without depending on vendor roadmaps.
Founded by operators who shipped 50,000 medicines daily at Echo—Keel is built for the real-world complexity of high-volume fulfilment.
Built by operators who've lived the challenges of high-volume fulfilment.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest growing online pharmacy—later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom software to manage operations shipping 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. They experienced first-hand how inflexible legacy systems couldn't keep pace with a fast-moving operation, so they built the solution they wished had existed. In 2024, Keel raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe. Today, Keel empowers operators everywhere—from 3PLs and manufacturers to regulated industries—with flexible, powerful fulfillment software they truly own and can evolve as their business grows.
3PL fulfillment software is designed specifically for third-party logistics providers managing warehousing and order fulfillment on behalf of multiple clients. Unlike a standard WMS focused on a single operation, 3PL software must handle multi-client inventory separation, client-specific workflows, billing structures, and carrier integrations—all within a single platform that maintains complete visibility for every account.
Talk to our team for a no-obligation walkthrough of how Keel fits your 3PL operation.
UK data protection authority registration for compliant data handling.
Seed funded by leading European venture investors in 2024.
Publicly available codebase built on engineering best practices.
Tell us about your 3PL operation and a Keel expert will show you exactly how the platform can be built around your workflows. No generic demos—just a real conversation about your specific needs.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz