Warehouse Management
Configure receiving, picking, packing, and shipping workflows built around your exact warehouse layout, naming conventions, and floor structure — not a rigid off-the-shelf template.
Discover how Keel's custom Warehouse Management System transforms your operations — from receiving and put-away to picking, packing, and shipping. Built around your exact layout, workflows, and team, not a rigid template. Watch a live demo and see how fast-moving operations teams launch tailored, fully owned WMS software in weeks, not months.
End-to-end WMS capabilities built around your operations — from inventory and fulfilment to procurement and order management.
Configure receiving, picking, packing, and shipping workflows built around your exact warehouse layout, naming conventions, and floor structure — not a rigid off-the-shelf template.
Real-time inventory visibility across every location down to the bin, with lot tracking, serial numbers, expiry dates, automated reorders, and a complete audit trail.
Optimised wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, and end-of-day closeouts — all tracked at every stage.
Manage complex order flows from multi-channel capture to final delivery, with smart inventory allocation, automated warehouse rules, returns management, and a complete audit trail.
Manage suppliers, automate PO creation and approvals, streamline receiving, and maintain a full audit trail from requisition to receipt with three-way matching.
Plan and manage daily production batches matched to orders and delivery schedules, with full traceability from raw materials to finished goods and QC checkpoints built into the flow.
We start by understanding exactly how your warehouse works — your floor structure, naming conventions, receiving docks, pick zones, and any special handling rules — so the system reflects reality from day one.
See how fast-moving operations teams have replaced legacy tools with Keel's custom WMS platform.
Keel is built for operations teams who need total control, flexibility, and the ability to scale without compromise.
Every workflow, layout, and exception rule is modelled around how your warehouse actually operates — not a generic template.
Go from requirements to a live, production-ready WMS in a matter of weeks, with full handover to your team for complete ownership.
You own your data, your workflows, and your system — evolve and iterate without dependency on a vendor's roadmap or costly change requests.
Built by operators who shipped 50,000 medicines daily in a highly regulated environment — Keel is engineered for real operational complexity.
Operators who built the solution they wished existed.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO, they built custom software to run operations shipping 50,000 medicines to 600,000 customers daily, scaling Echo to $130 million in annual revenue. They experienced first-hand how legacy systems and off-the-shelf tools simply couldn't keep pace with a fast-moving, highly regulated business. Rather than accept that compromise, they built the platform they wished had existed. In 2024, Keel raised $6 million in seed funding from Earlybird and LocalGlobe, backing its mission to empower operators everywhere with flexible, powerful tools they truly own — helping ambitious businesses move faster without being held back by software that wasn't built for them.
The demo walks you through Keel's WMS capabilities in the context of your real operations. You'll see receiving, put-away, picking, packing, shipping, inventory tracking, and order management — all configured around a realistic warehouse setup. It's not a generic product tour; it's a hands-on look at how the platform would work for a business like yours.
Speak directly with a Keel operations expert to get answers tailored to your warehouse setup.
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Seed-funded by two of Europe's leading venture capital investors.
Keel's core platform is open-source and built on industry-standard engineering best practices.
Tell us about your warehouse operations and we'll show you exactly how Keel would work for your business. No generic product tours — just a focused demo built around your real processes.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz