Warehouse Management
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping — configured to your exact process, not a rigid template.
Managing a warehouse shouldn't mean wrestling with rigid legacy software or drowning in spreadsheets. Keel delivers fully custom, affordable warehouse management system implementations built around your exact workflows, your team, and your growth — giving you total visibility and control from receiving to shipment, live in weeks, not months.

A complete suite of custom-built warehouse operations services designed to match exactly how your business works.
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping — configured to your exact process, not a rigid template.
Real-time inventory tracking with lot control, multi-location visibility, automated reorders, barcode scanning, and a full audit trail — built to handle complexity that off-the-shelf tools simply can't.
Optimized wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, tracking sync, and complete SLA monitoring for every shipment.
Manage complex order flows from multi-channel capture to final delivery — with smart inventory allocation, automated warehouse rules, pick/pack workflows, and returns management in one place.
End-to-end procurement from purchase request to receipt — manage suppliers, automate approvals, track performance, and eliminate email and spreadsheet chaos with structured workflows.
Manage daily workloads and production batches matched to your orders. Custom stages, QC checkpoints, and full traceability from raw materials to finished goods — built around how you actually make things.

We start by understanding exactly how your warehouse operates — your layout, naming conventions, team structure, and unique exceptions. Nothing is assumed; everything is documented so the system reflects your reality, not a generic template.
See how fast-moving operations teams have transformed their warehouse efficiency with Keel.
Keel combines deep operations expertise with a flexible, code-first platform to deliver warehouse management systems that are built for your business — not the other way around.
Founded by operators who shipped 50k medicines daily, we understand the real-world complexity of warehouse operations at scale.
Go from discovery to a fully deployed, custom WMS in weeks — not the months or years that legacy ERP implementations demand.
You own your data, your workflows, and your system. Iterate and evolve your WMS without depending on a vendor's roadmap or paying for change requests.
Connects with your existing tools — Shopify, Amazon, 3PLs, IoT devices, and financial systems — ensuring end-to-end data flow without manual workarounds.
Experienced operators who have built and scaled complex warehouse and fulfilment systems.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built and operated custom software that shipped 50,000 medicines to 600,000 customers daily, growing the business to $130 million in annual revenue. They experienced first-hand how legacy warehouse and operations software couldn't keep pace with rapid growth, so they built the solution they wished had existed. Headquartered in Altrincham, Cheshire, Keel has since raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe, and is now empowering operations teams across industries with flexible, powerful warehouse management and operations software they truly own.
WMS costs vary widely depending on complexity and vendor. Legacy enterprise systems can cost $50,000–$500,000+ in licensing and implementation fees. Keel offers a more affordable alternative: a custom-built WMS tailored to your exact workflows, deployed on managed serverless infrastructure. Because we build around your actual process rather than forcing you to adapt to ours, you avoid costly customization fees and lengthy implementation timelines that inflate traditional WMS budgets.
Talk to our team for a free consultation on building your custom warehouse management system.
UK data protection authority registered, ensuring compliant data handling.
Seed funded by leading European venture capital investors.
Publicly auditable codebase built on engineering best practices.
Tell us about your warehouse operations and we'll show you how Keel can deliver a tailored warehouse management system — live in weeks, at a cost that makes sense for your business.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz