Warehouse Management
Configure warehouse workflows that match your food operation's exact layout, receiving processes, and handling rules — from cold storage zones to allergen segregation — without rigid templates.
Running a food warehouse means navigating strict traceability requirements, tight expiry windows, and complex multi-location stock. Keel's custom Warehouse Management System is built around your exact processes — from lot tracking and compliance to pick-pack-ship workflows — giving food operations teams total visibility, full control, and the flexibility to scale without compromise.

End-to-end warehouse and operations solutions purpose-built for food industry complexity, compliance, and scale.
Configure warehouse workflows that match your food operation's exact layout, receiving processes, and handling rules — from cold storage zones to allergen segregation — without rigid templates.
Real-time stock visibility across every location, with lot and batch tracking, expiry date management, quarantine holds, and automated reorders built for food compliance requirements.
Optimized wave, batch, and zone-based picking with barcode verification, automated carrier selection, SLA tracking, and full audit trails for every food shipment.
Manage production batches aligned to food orders and delivery schedules, with QC checkpoints, traceability from raw ingredients to finished goods, and tolerance approvals built in.
Manage food supplier certifications, automate purchase orders, handle multi-temperature receiving, and maintain three-way matching with a full compliance audit trail.
Track every food order from multi-channel capture through to final fulfilment, with smart inventory allocation, backorder handling, and automated warehouse routing rules.
Food warehousing demands more than generic software can offer — strict traceability regulations, FIFO and FEFO stock rotation, expiry date enforcement, allergen segregation, and cold chain integrity are non-negotiable. Keel builds a Warehouse Management System modelled around your exact operation: your facility layout, your compliance requirements, your team's workflows. Launched in weeks, fully owned by you, and designed to evolve as your business grows.

See how fast-moving food operations teams have transformed their warehouse management with Keel.
Keel brings together deep operational expertise and a flexible platform to deliver a warehouse management system that genuinely fits how your food business works.
Full lot, batch, and serial number tracking with expiry enforcement and audit trails built for food safety compliance.
Your custom food WMS is modelled, configured, and deployed in weeks — not the months legacy ERP projects demand.
You own your system, your data, and your workflows. Iterate and evolve without waiting on a vendor's roadmap.
Built by founders who ran a 600k-customer operation, Keel is designed for the operators actually using it daily.
Operators who built the platform they wished existed.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy — who served as CEO, CTO, and CPO. At Echo, they built custom software to ship 50,000 medicines daily to 600,000 customers, growing the business to $130m in annual revenue before its acquisition by Pharmacy2U. That experience in a highly regulated, fast-moving operations environment — where off-the-shelf tools simply couldn't keep pace — is exactly what informs Keel's approach to food industry warehouse management. They've experienced first-hand what it takes to maintain traceability, compliance, and scale under pressure. In 2024, Keel raised $6m in seed funding from leading European investors Earlybird and LocalGlobe, accelerating the mission to empower operators everywhere with flexible, powerful tools they truly own.
A food industry WMS is software that manages and optimises all warehouse operations — receiving, put-away, picking, packing, and shipping — with food-specific capabilities like lot and batch tracking, expiry date enforcement, FIFO/FEFO stock rotation, allergen segregation, cold chain monitoring, and regulatory audit trails. Unlike generic systems, it's built around the compliance and traceability demands unique to food businesses.
Talk to our team for a no-obligation conversation about your warehouse challenges and how Keel can help.
UK data protection authority registration, ensuring compliant data handling.
Seed funded by leading European venture capital investors.
Open-source platform components reviewed and trusted by the engineering community.
Tell us about your warehouse operation and we'll show you how Keel can be configured to match your exact processes, compliance needs, and growth plans — with no lengthy procurement cycles or rigid contracts.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz