Order Management
Manage complex order flows from first click to final fulfilment. Automate workflows, track every order in real time, and eliminate the need to chase updates across multiple disconnected systems.
Running operations on spreadsheets and legacy ERPs means lost stock, missed orders, and slow teams. Keel builds custom order and inventory management software that fits exactly how your business works—real-time visibility, automated workflows, and full data ownership—so fast-moving operations teams can scale with confidence and stop duct-taping systems together.

End-to-end custom software covering every stage of your order and inventory operations, built around your exact workflows.
Manage complex order flows from first click to final fulfilment. Automate workflows, track every order in real time, and eliminate the need to chase updates across multiple disconnected systems.
Total visibility and control over every unit across all locations. Real-time tracking, automated reorders, lot control, serial numbers, expiry dates, and a complete audit trail built for compliance.
Get orders out the door efficiently with optimised pick, pack, and ship workflows. Includes carrier integrations, barcode verification, SLA tracking, returns processing, and exception handling.
Create warehouse workflows matched to your exact layout, processes, and team. Receiving, put-away, picking, packing, and shipping—customised to your floor structure, not a rigid template.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, track budgets, and eliminate spreadsheets with three-way matching and a complete audit trail.
Manage daily workloads and production batches matched to your orders. Model your exact stages, checkpoints, and QC flows—from raw materials through to finished goods with full traceability.

We start by understanding how your operations actually run—your order flows, inventory structure, warehouse layout, and team roles. No assumptions, no generic templates. Every detail is captured before a single line is written.
See how fast-moving operations teams replaced rigid legacy systems with software they truly own.
Keel was built by operators who lived the pain of inflexible software—here's what makes our implementation approach different.
Founded by former Echo executives who shipped 50k medicines daily—we've solved the exact problems you're facing.
Launch a fully tailored order and inventory system in weeks, not the months legacy ERP implementations demand.
Full data ownership, version-controlled code, and open-source components mean your system evolves on your terms.
No rigid templates—every workflow, permission, and integration is built to match your exact operational process.
Operators who built at scale and created the platform they wished existed.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built and ran custom software to manage the daily fulfilment of 50,000 medicines to 600,000 customers, scaling the business to $130m in annual revenue. When off-the-shelf tools couldn't keep up and legacy ERPs were too inflexible for a highly regulated, fast-moving environment, they built their own. That experience became the foundation of Keel: a platform designed to give operations teams the same competitive advantage—custom, owned, and infinitely adaptable software—without needing a large engineering team to build and maintain it. In 2024, Keel raised $6m in seed funding from Earlybird and LocalGlobe to bring that vision to operations teams everywhere.
The 80/20 rule—also called the Pareto Principle—states that roughly 80% of your revenue typically comes from 20% of your SKUs. In inventory management, this means prioritising stock control, reorder automation, and safety stock settings for that top 20%. Keel's inventory system lets you configure custom alerts, reorder points, and dashboards specifically around your highest-value products so your attention and capital are always focused where they matter most.
Talk to our team for a free consultation and a clear picture of what's possible for your operations.
Registered with the UK's Information Commissioner's Office for data protection compliance.
Seed-funded by leading European venture capital investors in 2024.
Core platform components are open-source, auditable, and built on engineering best practices.
Tell us about your operations and we'll show you exactly how a custom Keel implementation can work for your business. No sales pitch—just a practical conversation about your workflows and what's possible.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz