Keel builds custom asset tracking software tailored to the way your operations actually work — not rigid templates that force you to adapt. From real-time visibility across every asset to seamless integrations with your existing tools, we implement systems your team owns, controls, and can evolve as your business scales. Go live in weeks, not months.
End-to-end implementation of custom asset tracking systems built to match your exact operations, workflows, and compliance requirements.
Custom asset and inventory tracking software with real-time visibility across every location, bin-level tracking, batch and serial number traceability, automated reorder triggers, and full audit trails built for compliance-critical operations.
Implement warehouse management systems modelled around your physical layout, naming conventions, and operational workflows — from receiving and put-away through to picking, packing, and shipping.
Deploy a professional-grade procurement stack for tracking assets from purchase request to receipt, with supplier management, PO automation, three-way matching, and budget controls fully configured to your process.
Instantly generate clean, intuitive internal tools that let every team — operations, logistics, finance — interact with asset data securely and in real time, with no training required.
Transition from spreadsheets or legacy systems to your new asset tracking platform with a fully managed migration service, minimising disruption and ensuring your team is operational quickly.
Keel's experts work with you in real time to model your asset tracking platform around your actual business process, delivering a live custom system in weeks with full handover and team ownership.
We start by deeply understanding your operations — your asset types, locations, workflows, compliance requirements, and pain points. Whether you're tracking physical equipment, inventory, or production assets, we map every process before writing a line of configuration.
See how fast-moving operations teams have replaced spreadsheets and legacy systems with custom asset tracking software built on Keel.
We're not resellers of off-the-shelf software. We build custom asset tracking systems your team owns, controls, and can evolve — backed by real operational expertise.
Founded by operators who built custom software tracking 50k assets daily — we understand the complexity your business actually faces.
Go from discovery to a live, production-ready asset tracking system in weeks, not the months typical enterprise implementations demand.
Your data model, your workflows, your system. No vendor lock-in, no rigid templates — built to your specifications and handed over for your team to own.
Built on serverless infrastructure and a version-controlled platform, your asset tracking system scales confidently as your operations grow and evolve.
Experienced operators and engineers who've built at scale.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO, the founders built the custom operations software that powered shipping of 50,000 medicines to 600,000 customers daily, scaling Echo to $130m in annual revenue. They experienced first-hand how off-the-shelf tools couldn't keep pace with fast-moving, regulated operations — so they built the platform they wished existed. Based in Altrincham, Cheshire, and backed by $6m in seed funding from leading European investors Earlybird and LocalGlobe, Keel is now empowering operations teams everywhere with flexible, powerful software they truly own. Customers including Bravely, HIVED, Klira, and Egg have chosen Keel to replace spreadsheets and legacy systems with custom solutions built around their real-world processes.
Keel builds custom tracking systems for virtually any asset type — physical inventory, equipment, production materials, serialised items, lot-tracked goods, and multi-location stock. Because every system is built around your specific data model and workflows, there is no SKU arrangement too complicated and no asset structure too unique. We model exactly what you track and how you track it.
Talk to our team for a no-obligation walkthrough of how Keel can build your asset tracking system.
UK data protection authority registered business
Funded by leading European venture investors
Open-source platform built on engineering best practices
Tell us about your operations and we'll show you exactly how Keel can build a custom asset tracking solution around your process. No obligation, no rigid demos — just a real conversation about your needs.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz