Struggling with off-the-shelf inventory tools that can't keep up with your operations? Keel builds and implements advanced inventory management systems tailored exactly to how your business works — real-time tracking, multi-location visibility, lot control, automated reorders, and seamless integrations — all deployed and ready in weeks, not months.
From real-time stock tracking to warehouse workflows and procurement — fully implemented and configured for your operations.
Custom inventory software built around your SKUs, locations, and workflows. Real-time tracking, lot control, automated reorders, barcode scanning, and full audit trails — configured to handle complexity off-the-shelf tools simply can't.
Warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping — configured to match your exact process, not a rigid generic template.
Professional-grade procurement implementation covering supplier management, purchase orders, approval workflows, and automated replenishment — integrated with your financial systems and inventory in one seamless stack.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated warehouse rules, carrier selection, and a complete audit trail — all in one place.
Optimized wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, SLA tracking, returns processing, and end-of-day closeouts — built for your fulfilment operation.
Batch management, scheduling, and quality control built around your actual manufacturing process. Every stage, checkpoint, and output traced from raw materials to finished goods — in your terminology.
We start by understanding exactly how your business operates — your SKU structures, warehouse layout, workflows, exceptions, and existing tools. Nothing is assumed; every detail of your inventory process is documented before a single line of configuration is written.
See how fast-moving operations teams have transformed their inventory with Keel's custom-built systems.
Built by operators who lived the pain of inadequate inventory tools firsthand — Keel delivers systems your team truly owns.
Our founders built inventory and fulfilment systems at Echo, shipping 50k medicines daily to 600k customers — they know exactly what real operations demand.
From scoping to production deployment in weeks, not months — so your team gains control of inventory without long, costly implementation cycles.
You own your system, your data, and your codebase. No vendor lock-in, no black-box software — full access to iterate and evolve as your operations grow.
Every workflow, exception rule, and integration is built around your exact process — not a rigid ERP template you're forced to work around.
Operations veterans who built the tools they wished existed.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built custom software to manage the shipping of 50,000 medicines to 600,000 customers daily, scaling the business to $130m in annual revenue. They experienced firsthand how legacy off-the-shelf systems couldn't scale at the pace of a fast-moving, highly regulated operation — so they built the solution they wished had existed. Headquartered in Altrincham, Cheshire, Keel has since raised $6m in seed funding from leading European investors Earlybird and LocalGlobe, and is now trusted by operators across industries who need inventory and operations software they truly own and can evolve with confidence.
An advanced inventory management system is a software solution that gives businesses complete, real-time visibility and control over their stock across every location, SKU, and stage of the supply chain. Beyond basic stock counts, advanced systems handle lot and serial number tracking, automated reorder points, multi-warehouse transfers, barcode scanning, expiry date management, demand forecasting, and full audit trails — built to handle the operational complexity that off-the-shelf tools cannot.
Speak with our team for a no-obligation walkthrough of how Keel can be configured for your operations.
UK data protection authority registration — your data is handled with full regulatory compliance.
Trusted by two of Europe's leading venture capital firms with $6M in seed funding.
Built on open-source components with full transparency and engineering best practices certified.
Tell us about your operations and we'll show you exactly how Keel can be built and deployed for your business. No generic demos — just a real conversation about your workflows and how to get you live in weeks.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz