Warehouse Management
Custom warehouse workflows built around your exact layout, naming conventions, and floor structure. Configure receiving, picking, and packing to match how your team actually operates—exceptions and all.
Running a warehouse means managing dozens of moving parts simultaneously—picking, packing, shipping, inventory, procurement, and more. Keel's cloud-based warehouse execution software gives operations teams total visibility and control over every process, built around how your business actually works, not a rigid template someone else designed.
End-to-end warehouse operations software built around your workflows, your team, and your growth.
Custom warehouse workflows built around your exact layout, naming conventions, and floor structure. Configure receiving, picking, and packing to match how your team actually operates—exceptions and all.
Get orders out the door efficiently with optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, and complete shipment audit trails.
Real-time inventory tracking across every location, down to the bin. Includes lot and batch tracking, serial numbers, expiry dates, automated reorders, and full traceability from receipt to shipment.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated warehouse rules, carrier selection, and returns management in one place.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, streamline receiving, and maintain a complete audit trail with three-way matching and budget tracking.
Model production batches and daily workloads around your actual process—your stages, your checkpoints, your terminology—with full traceability from raw materials through to finished goods.
We work with your team to model your warehouse's exact layout, workflows, and processes in real time. Every naming convention, exception rule, and special handling requirement is captured before a single line is written.
See how fast-moving operations teams are using Keel to replace legacy systems and take full control.
Keel was built by operators who lived the pain of inflexible warehouse software—here's what makes us different.
Our founders scaled Echo to ship 50k medicines daily—they built Keel to solve the exact problems they faced.
You own your data, your workflows, and your codebase—no vendor lock-in, no change request queues, no surprises.
From discovery to a production-ready warehouse system in a matter of weeks, not the 12–18 months of a typical ERP rollout.
Every workflow, exception rule, and integration is built to match your exact process—not forced into a generic template.
Operations veterans who built the tools they wished existed.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO, they built and operated custom software to ship 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. Through that journey, they experienced first-hand how legacy warehouse and operations software couldn't keep pace with a fast-scaling business in a highly regulated industry. In 2024, Keel raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe, and is now building the operations platform it always wished had existed—empowering operators everywhere with flexible, powerful tools they truly own.
Cloud-based warehouse execution software (WES) is a system that manages and orchestrates the real-time activities within a warehouse—picking, packing, shipping, inventory control, and more—hosted on cloud infrastructure. Unlike on-premise systems, it requires no local servers, scales automatically with your volume, and is accessible from any device, giving your team up-to-date visibility across all operations.
Talk to our team and get answers specific to your warehouse operations.
UK data protection authority registration — compliant and trustworthy.
Seed funded by leading European venture investors in 2024.
Keel's core platform is open-source and built on engineering best practices.
Tell us about your warehouse setup and current challenges. Our team will show you how Keel can be built around your exact process and have you live in weeks.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz