Managing production schedules across shifting orders, batch runs, and delivery windows is a constant challenge — especially when legacy systems can't keep up. Keel builds custom production scheduling and optimization software tailored to your exact workflows, letting you plan smarter, reduce bottlenecks, and ship on time, every time. Built in weeks, owned by you, and designed to scale with your operations.
End-to-end custom software solutions built around how your production operations actually work.
Custom production management software built around your actual stages, checkpoints, and terminology. Manage daily workloads, production batches, and quality control from raw materials through to finished goods — fully traced and connected.
Plan and manage production batches that align precisely with live orders and delivery windows. Optimize sequencing, minimize downtime, and maintain complete visibility across every active production run.
Real-time inventory tracking with automated reorder triggers, lot and batch control, and multi-location visibility — ensuring your production lines always have the materials they need, exactly when needed.
Tie production scheduling directly to order demand. Manage the full order lifecycle — from multi-channel capture through smart inventory allocation, backorders, and fulfilment — all from a single unified system.
Automate replenishment and procurement workflows to keep production running without interruption. Manage suppliers, generate purchase orders, and synchronize receiving with production schedules and inventory.
Instantly generate clean, intuitive internal tools for your production, operations, and logistics teams. No training required — every team member gets the data access and controls they need, exactly when they need them.
We start by understanding exactly how you manufacture — your stages, batch logic, quality checkpoints, and terminology. Unlike rigid off-the-shelf systems, we map the software to your real operations, not a generic template.
See how fast-moving operations teams have transformed their production with Keel's custom software.
Keel was built by operators who lived through the pain of systems that couldn't keep up — here's what makes us different.
Founded by executives who scaled a 600k-customer pharmacy operation — we understand manufacturing complexity firsthand.
Go from requirements to a fully deployed, production-ready scheduling system in weeks, not months or years.
No vendor lock-in. Your data model, your workflows, your system — fully owned and iterable by your team at any time.
Serverless infrastructure with multi-region support means your scheduling system handles volume spikes without any intervention from your team.
Operators who built the tools they wished existed — now building them for you.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom operations software to manage the shipping of 50,000 medicines daily to 600,000 customers, growing the business to $130 million in annual revenue. They experienced first-hand how legacy systems and off-the-shelf tools couldn't scale fast enough in a highly regulated environment — so they built the platform they wished had existed. Based in Altrincham, Cheshire, Keel is now backed by leading European investors Earlybird and LocalGlobe following a $6 million seed round in 2024, and is on a mission to empower operators everywhere with flexible, powerful tools they truly own.
Production scheduling and optimization software is a custom-built system that plans, sequences, and manages manufacturing workloads to align with orders, inventory levels, and delivery deadlines. It replaces spreadsheets and disconnected tools by providing a single source of truth for batch management, resource allocation, QC checkpoints, and real-time production visibility — tailored precisely to how your operations run.
Talk to a Keel expert and get a clear picture of what's possible for your operations.
UK data protection authority registration, ensuring compliant data handling
Funded by leading European technology investors, validating platform credibility
Community-validated, transparent codebase built on engineering best practices
Tell us about your operations and we'll show you exactly how Keel can model your workflows and get you live in weeks — with no lock-in and full ownership from day one.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz