Industrial procurement is riddled with supplier sprawl, approval bottlenecks, and data locked in spreadsheets. Keel builds fully custom procurement and operations software that fits your exact workflows — from purchase request to goods receipt — giving you complete control, real-time visibility, and a system your team actually owns and can evolve as you grow.
End-to-end custom software covering every layer of your industrial procurement and operations stack.
Manage suppliers, automate approvals, and control spend from purchase request to receipt. Full PO lifecycle, three-way matching, supplier performance tracking, and budget oversight — built around your exact approval rules and compliance requirements.
Real-time stock visibility across every location and SKU. Lot and batch tracking, automated reorder points, barcode scanning, and full audit trails — designed for industrial complexity that off-the-shelf tools simply cannot handle.
Track every order from entry to delivery across multiple channels. Automate warehouse rules, manage splits and backorders, control pricing and credit terms, and maintain a complete audit trail even at high industrial volumes.
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping — configured to your exact process, not a rigid off-the-shelf template.
Optimized wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, and SLA tracking. Complete visibility and control over every shipment with structured exception handling.
Model your actual manufacturing process — your stages, checkpoints, and terminology. Manage daily workloads, production batches, quality control, and raw-material-to-finished-goods traceability in a single connected system.
We start by deeply understanding how your procurement and operations actually work — your approval chains, supplier onboarding rules, warehouse layout, and compliance requirements. No assumptions, no generic templates. Your process becomes our blueprint.
See how fast-moving industrial and operations teams replaced legacy tools with systems they truly own.
Keel is not a vendor locking you into a rigid platform — we build software you own, control, and can evolve at the pace your business demands.
You own the codebase, the data model, and the infrastructure — no vendor lock-in, ever.
Purpose-built procurement systems deployed in weeks, not the months traditional ERP implementations demand.
ICO-registered with audit trails, role-based permissions, and traceability baked into every system from day one.
Evolve workflows, add integrations, or restructure logic without months of development or costly consultancy fees.
A team that has lived the operational challenges your business faces every day.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom software to manage 50,000 daily medicine shipments to 600,000 customers, scaling the business to $130M in annual revenue. They experienced first-hand how legacy procurement and operations software couldn't keep pace with a high-growth, highly regulated business. So they built the solution they wished had existed. In 2024, Keel raised $6M in seed funding from Earlybird and LocalGlobe to bring that same operational rigour to industrial and operations teams everywhere — empowering them with flexible, powerful tools they truly own.
Unlike rigid ERP systems, Keel builds procurement software around your exact workflows, approval structures, and compliance requirements — not a generic template. You get a fully custom system deployed on modern serverless infrastructure, with complete code ownership and the ability to evolve it independently. No licence fees tied to vendor roadmaps, no workarounds for your unique processes.
Talk to a Keel expert and get honest answers about what's right for your operations.
UK data protection authority registration for compliant data handling.
Venture-validated by two leading European technology investors.
Publicly auditable codebase built on verified engineering best practices.
Tell us about your current procurement process and operational challenges. We'll outline exactly how a custom Keel system would work for your business — no generic demos, no sales pressure.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz