Order Fulfilment
Pick, pack, and ship with optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, and full SLA monitoring for every shipment.
Running a fulfillment operation means juggling pick accuracy, carrier deadlines, and real-time visibility—all at once. Keel's fulfillment platform gives operations teams total control over every order, from assembly through to final delivery. Built around your exact workflows, not a rigid template, so you can ship faster, handle exceptions confidently, and scale without the growing pains.
End-to-end fulfillment capabilities designed to keep your orders moving accurately and efficiently at every stage.
Pick, pack, and ship with optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, and full SLA monitoring for every shipment.
Manage complex order flows from first click to final delivery. Handle multi-channel order capture, smart inventory allocation, splits, backorders, and automated warehouse rules from one unified system.
Build warehouse workflows that match exactly how your business operates—configured to your layout, naming conventions, receiving, picking, and packing processes, including unique exceptions and special handling rules.
Real-time inventory tracking across every location down to the bin. Lot and batch tracking, serial numbers, expiry dates, automated reorder points, and full audit trails built for compliance-sensitive operations.
Manage daily workloads and production batches aligned with orders and delivery schedules. QC checkpoints, batch scheduling, raw material traceability, and stage-by-stage production visibility built into the flow.
Professional-grade procurement covering suppliers, purchase orders, and replenishment. Automate approvals, manage supplier performance, handle three-way matching, and maintain a full audit trail from request to receipt.
Keel maps your specific order assembly and distribution process from the ground up—your warehouse layout, your picking logic, your carrier preferences, and your exception rules—not a generic template you have to work around.
See how fast-moving operations teams use Keel to ship faster, reduce errors, and scale with confidence.
Keel is built by operators who've lived the challenges of high-volume fulfillment firsthand—here's what sets us apart.
Keel's founders scaled Echo to 50k daily medicine shipments—they built the fulfillment tooling they wished existed.
You own and control your data, workflows, and system—no vendor lock-in, no rigid templates limiting how you operate.
Go from scoping your fulfillment process to a fully deployed, custom system in weeks, not months of enterprise implementation.
Serverless infrastructure means your fulfillment platform handles volume spikes without downtime, re-architecting, or intervention.
Operators who built fulfillment software from the inside out.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, they built and operated custom software that shipped 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. That experience in one of the UK's most demanding and regulated fulfillment environments revealed a gap: off-the-shelf tools were too inflexible, and legacy ERPs couldn't keep pace. Keel is the platform they built to solve that problem for every operations team—headquartered in Altrincham, Cheshire, and backed by $6 million in seed funding from leading European investors Earlybird and LocalGlobe.
A fulfillment service manages the end-to-end process of receiving, processing, picking, packing, and shipping customer orders. It covers everything from inventory storage and order assembly to carrier dispatch and returns handling. Modern fulfillment services also include real-time tracking, SLA monitoring, and exception management to keep operations running smoothly at scale.
Talk to our team for a walkthrough of how Keel can be built around your operation.
Registered with the UK's data protection authority for compliance
Backed by leading European venture investors
Transparent, community-audited codebase on GitHub
Tell us about your operation and we'll show you exactly how Keel can be configured around your order assembly and distribution workflows. No sales scripts—just a real conversation about your process.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz