Order Fulfilment
Pick, pack, and ship with optimised wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, and full SLA monitoring for every shipment.
For UK operations teams, fulfilment means juggling pick accuracy, carrier deadlines and VAT-ready paperwork, often across more than one site, while staying accountable to ICO data protection rules. Keel's fulfilment platform, run out of Altrincham, Cheshire, gives operations teams total control over every order, from assembly through to final delivery. Built around your exact workflows, not a rigid template, so UK operators can ship faster, handle exceptions confidently, and scale without the growing pains.
End-to-end fulfilment capabilities designed to keep UK operations teams' orders moving accurately and efficiently at every stage, from order and tax handling through to warehouse and inventory control.
Pick, pack, and ship with optimised wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, and full SLA monitoring for every shipment.
Manage complex order flows from first click to final delivery. Handle multi-channel order capture, smart inventory allocation, splits, backorders, and automated warehouse rules from one unified system.
Build warehouse workflows that match exactly how your business operates—configured to your layout, naming conventions, receiving, picking, and packing processes, including unique exceptions and special handling rules.
Real-time inventory tracking across every location down to the bin. Lot and batch tracking, serial numbers, expiry dates, automated reorder points, and full audit trails built for compliance-sensitive operations.
Manage daily workloads and production batches aligned with orders and delivery schedules. QC checkpoints, batch scheduling, raw material traceability, and stage-by-stage production visibility built into the flow.
Professional-grade procurement covering suppliers, purchase orders, and replenishment. Automate approvals, manage supplier performance, handle three-way matching, and maintain a full audit trail from request to receipt.
Keel maps your specific order assembly and distribution process from the ground up—your warehouse layout, your picking logic, your carrier preferences, and your exception rules—not a generic template you have to work around.
See how fast-moving operations teams, backed by a UK-registered, ICO-registered platform, use Keel to ship faster, reduce errors, and scale with confidence.
Keel is built by operators who've lived the challenges of high-volume fulfilment firsthand, and runs as a UK-registered, ICO-registered platform—here's what sets us apart.
Keel's founders scaled Echo to 50k daily medicine shipments—they built the fulfilment tooling they wished existed.
Planko Ltd is a company registered in the United Kingdom and registered with the ICO (reference ZB524558). Multi-region data residency means you choose where your fulfilment data is hosted, including in the UK.
Go from scoping your fulfilment process to a fully deployed, custom system in weeks, not months of enterprise implementation.
Serverless infrastructure means your fulfilment platform handles volume spikes without downtime, re-architecting, or intervention.
Operators who built fulfilment software from the inside out.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, they built and operated custom software that shipped 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. That experience in one of the UK's most demanding and regulated fulfilment environments revealed a gap: off-the-shelf tools were too inflexible, and legacy ERPs couldn't keep pace. Keel is the platform they built to solve that problem for every operations team—headquartered in Altrincham, Cheshire, registered with the UK's Information Commissioner's Office (ICO, reference ZB524558), and backed by $6 million in seed funding from leading European investors Earlybird and LocalGlobe.
A fulfilment service manages the end-to-end process of receiving, processing, picking, packing, and shipping customer orders. It covers everything from inventory storage and order assembly to carrier dispatch and returns handling. Modern fulfilment services also include real-time tracking, SLA monitoring, and exception management to keep operations running smoothly at scale.
Talk to our team, headquartered in the UK, for a walkthrough of how Keel can be built around your operation.
Registered with the UK's Information Commissioner's Office (ICO), reference ZB524558
Backed by leading European venture investors
Transparent, community-audited codebase on GitHub
Tell us about your UK operation and we'll show you exactly how Keel can be configured around your order assembly and distribution workflows, from GBP billing to UK data residency. No sales scripts—just a real conversation about your process.
You can also send us a quick email at hello@keel.so.
You can also send us a quick email at hello@keel.so.