Inventory Management
Real-time inventory tracking across every location, SKU, and bin. Automated reorders, lot and batch tracking, serial numbers, expiry dates, and a complete audit trail built for compliance-driven teams.
Managing inventory and shipping across multiple channels shouldn't mean juggling spreadsheets and disconnected tools. Keel delivers custom inventory and shipping software that gives you real-time visibility, automated workflows, and total control—built around how your operations actually work, not a rigid off-the-shelf template that forces compromise.
End-to-end software solutions covering every stage of your inventory and shipping operations, built precisely for your business.
Real-time inventory tracking across every location, SKU, and bin. Automated reorders, lot and batch tracking, serial numbers, expiry dates, and a complete audit trail built for compliance-driven teams.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated warehouse rules, carrier selection, and synced tracking—all from one place.
Pick, pack, ship with full visibility at every stage. Optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, and SLA tracking built into your workflow.
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping—configured to match your exact processes, not a rigid template.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, handle multi-currency POs, three-way matching, and maintain a complete audit trail—all in one system.
Manage daily workloads and production batches matched to orders and delivery schedules. Batch management, scheduling, quality control checkpoints, and full traceability from raw materials to finished goods.
We work with your team to deeply understand how your inventory, shipping, and fulfilment operations actually run—your stages, your terminology, your exceptions. Nothing is assumed or genericized from the outset.
See how fast-moving operations teams use Keel to replace spreadsheets and legacy tools with software they truly own.
Keel isn't another off-the-shelf tool that forces your operations into its mold. Here's what sets us apart.
You own and control your data, workflows, and system—no vendor lock-in, no rigid templates limiting how you operate.
Founded by operators who shipped 50k medicines daily at Echo, Keel is built by people who understand real operational complexity firsthand.
Go from scoping your inventory and shipping system to a production-ready backend in weeks—not the months legacy ERP implementations demand.
Adapt and evolve your workflows as your operations scale—no lengthy dev cycles or expensive consultant engagements needed to make changes.
Operators who built the tools they wished existed—now building them for you.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built custom software that shipped 50,000 medicines to 600,000 customers daily and scaled the business to $130 million in annual revenue. They experienced first-hand how legacy software couldn't keep pace with rapid growth and regulatory demands, so they built the solution they wished had existed. In 2024, Keel raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe. Today, Keel empowers fast-moving operations teams everywhere—from e-commerce fulfilment to complex supply chains—with flexible, powerful software they truly own and can iterate on with confidence.
Unlike off-the-shelf tools, Keel builds your inventory and shipping system around how your business actually operates—your SKU structures, your warehouse layout, your exception handling rules. There's no forcing your processes into a generic template. You own the system outright, can iterate on it freely, and integrate it with your existing tools and tech stack without compromise.
Talk to our team to see how Keel can be built around your specific inventory and shipping operations.
UK data protection authority registration ensuring compliant data handling.
Backed by leading European investors Earlybird and LocalGlobe.
Transparent, community-verified codebase built on engineering best practices.
Tell us about your operations and we'll show you how Keel can be built around your exact workflows. No demos of generic software—just a conversation about what you actually need.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz