Order Management
Track every order from multi-channel capture to final delivery. Automate workflows, manage inventory allocation, splits, and backorders—all from a single system you fully own and control.
Managing orders across multiple channels shouldn't mean juggling five different systems. Keel's custom order management software gives small businesses complete control—from first click to final fulfilment—with automated workflows, real-time tracking, and seamless integrations. Built around how you actually operate, not a rigid template. Launch in weeks and own your system completely.
End-to-end order management tools built around your workflows, from order capture to delivery and every step in between.
Track every order from multi-channel capture to final delivery. Automate workflows, manage inventory allocation, splits, and backorders—all from a single system you fully own and control.
Streamline pick, pack, and ship operations with optimized wave and batch picking, barcode verification, automated carrier selection, label printing, and real-time tracking sync.
Gain real-time visibility across every location and SKU. Automate reorders, track lots and batches, manage transfers, and integrate with Shopify, Amazon, and 3PLs seamlessly.
Build warehouse workflows that match exactly how your business operates. Customise receiving, put-away, picking, and packing processes around your layout, team, and unique exceptions.
Manage suppliers, automate purchase order approvals, and streamline replenishment. Includes three-way matching, budget tracking, and a full audit trail from request to receipt.
Instantly generate clean, fast, and intuitive internal tools for your operations, customer service, and finance teams—no training needed and secure access built in from day one.
Small businesses are constantly outgrowing spreadsheets but can't afford cumbersome legacy ERPs. Keel bridges that gap with custom order management software launched in weeks, not months. Built on your actual processes—your workflows, your terminology, your rules—and deployed on fully managed infrastructure. Integrate with your existing tools, own your data completely, and iterate as fast as your business demands.
See how fast-moving small businesses transformed their order operations with Keel's custom software solutions.
Keel combines deep operational expertise with a flexible, code-first platform to deliver order management software that truly fits your business.
Launch fully custom order management software in weeks, not months, with Keel's rapid build approach.
Unlike off-the-shelf tools, you own your data model and system completely—iterate freely as your business evolves.
Founded by former executives who shipped 50k medicines daily—Keel understands the real complexity of operations at scale.
Connect with Shopify, Amazon, 3PLs, and your existing tech stack via robust API integrations without disrupting current workflows.
Operators who built world-class systems and want every business to have the same advantage.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO, they built the custom software that powered the shipping of 50,000 medicines to 600,000 customers daily, scaling Echo to $130m in annual revenue. When they saw how painfully inflexible off-the-shelf tools were in a highly regulated environment, they built the solution they wished had existed. In 2024, Keel raised $6m in seed funding from Earlybird and LocalGlobe, reinforcing the mission: empowering operators everywhere—from startups to scaling businesses—with flexible, powerful software they truly own and can grow with.
Order management software centralises the entire order lifecycle—from capture and inventory allocation to fulfilment and delivery tracking—in a single system. Small businesses benefit by eliminating manual data entry, reducing fulfilment errors, and scaling order volumes without adding headcount. If you're managing orders across more than one channel or struggling to keep up in spreadsheets, dedicated software pays for itself quickly.
Speak with a Keel specialist for a no-obligation walkthrough of how the platform fits your business.
UK data protection authority registration ensuring compliant data handling
Venture-backed by leading European investors with $6m seed round
Transparent, community-validated engineering with open-source components
Tell us about your current order management challenges and we'll show you how Keel can build a solution around your exact process—no rigid templates, no bloated features you'll never use.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz