Order Management Software for UK Small Businesses

Taking orders through your webshop, Amazon, eBay and trade customers shouldn't mean juggling spreadsheets, inboxes and five different systems. Keel builds custom order management software for UK small businesses and SMEs: sales order processing, real-time stock levels, despatch and order status in one place, with customer pricing, credit terms and taxes handled in the same system. Built around how you actually operate, not a rigid template. Launch in weeks and own your system completely.

Small business team using order management software dashboard on a computer screen

Our Order Management Services

End-to-end order management for UK small businesses, from sales order processing and stock allocation to picking, despatch, courier labels and returns.

Order Management

Track every order from multi-channel capture to final delivery. Automate workflows, manage inventory allocation, splits, and backorders—all from a single system you fully own and control.

Fulfilment

Streamline pick, pack and despatch with optimised wave and batch picking, barcode verification, automated carrier selection, label printing and real-time tracking sync.

Inventory Management

Gain real-time visibility across every location and SKU. Automate reorders, track lots and batches, manage transfers, and integrate with Shopify, Amazon, and 3PLs seamlessly.

Warehouse Management

Build warehouse workflows that match exactly how your business operates. Customise receiving, put-away, picking, and packing processes around your layout, team, and unique exceptions.

Procurement System

Manage suppliers, automate purchase order approvals, and streamline replenishment. Includes three-way matching, budget tracking, and a full audit trail from request to receipt.

Internal Tools

Instantly generate clean, fast, and intuitive internal tools for your operations, customer service, and finance teams—no training needed and secure access built in from day one.

Total Control & Ownership

Custom Order Management for UK SMEs That Have Outgrown Spreadsheets

Most UK small businesses run orders on spreadsheets, email and an accounting package such as Xero, Sage or QuickBooks, until those tools stop keeping up. Orders get re-keyed, stock levels drift and customers ring to ask where their order is, yet a legacy ERP is too heavy for an SME. Keel bridges that gap with custom order management software launched in weeks, not months: sales order processing from order to picking, despatch and invoice, built on your actual processes, your terminology and your rules. Connect your existing tools via APIs, own your data completely and choose where it is hosted, including the UK.

Custom order management software interface showing order lifecycle tracking and workflow automation
Trusted By Operators

Success Stories

See how fast-moving businesses transformed their order operations with Keel's custom software, and what the same approach could do for a growing UK SME.

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay
The Keel Difference

Why Choose Keel?

Keel is a UK-registered company that combines deep operational expertise with a flexible, code-first platform to deliver order management software that fits how UK SMEs actually trade.

Live in Weeks

Launch fully custom order management software in weeks, not months, with Keel's rapid build approach.

UK-Registered, Your Data

Planko Ltd t/a Keel is registered in the United Kingdom and with the ICO (ZB524558). You own your data model completely and choose where it is hosted, including the UK.

Built by Operators

Founded by former executives who shipped 50k medicines daily—Keel understands the real complexity of operations at scale.

Seamless Integrations

Connect with Shopify, Amazon, 3PLs, and your existing tech stack via robust API integrations without disrupting current workflows.

The Team Behind Keel

Operators who built world-class systems and want every business to have the same advantage.

Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO and CPO, they built the custom software that powered the shipping of 50,000 medicines to 600,000 customers daily, scaling Echo to $130m in annual revenue. When they saw how painfully inflexible off-the-shelf tools were in a highly regulated environment, they built the solution they wished had existed. In 2024, Keel raised $6m in seed funding from Earlybird and LocalGlobe. Keel is a trading name of Planko Ltd, a company registered in the United Kingdom and based in Altrincham, Cheshire, with a team in London, empowering operators in the UK and beyond, from startups to scaling SMEs, with flexible software they truly own and can grow with.

4 YearsEmpowering operators with custom software since 2021
Weeks to LaunchGo live with fully custom order management in a matter of weeks
$6M Seed FundingBacked by leading European investors Earlybird and LocalGlobe

Frequently Asked Questions

What is order management software and do small businesses really need it?

Order management software centralises the entire order lifecycle, from capture and stock allocation to picking, despatch and delivery tracking, in a single system. UK small businesses and SMEs benefit by eliminating manual re-keying between the webshop, marketplaces, email and accounting software, reducing fulfilment errors and handling more orders without adding headcount. If you're managing orders across more than one channel or struggling to keep up in spreadsheets, dedicated software pays for itself quickly.

How long does it take to get Keel's order management software up and running?

Can the software integrate with our existing eCommerce platforms like Shopify or Amazon?

Is Keel's platform suitable for businesses in regulated industries?

What happens to our data—do we own it?

Can the order management system handle multiple sales channels and locations?

How does Keel handle returns and exceptions in the order process?

What if our business processes change after we go live—can the software evolve with us?

Is Keel a UK company?

Can our order data be hosted in the UK?

Does order management software work with Xero, Sage or QuickBooks?

How does order management software handle VAT for UK orders?

What does order management software cost for a UK small business?

Do SMEs need an ERP instead of order management software?

Still Have Questions About Order Management?

Speak with a Keel specialist for a walkthrough of how custom order management fits your UK small business. Keel is billed in GBP, with VAT added.

UK-Registered & Trusted

Awards and Recognition

UK Information Commissioner's Office (ICO) registration badge

ICO Registered

Registered with the UK data protection authority (ICO) under reference ZB524558

Keel venture-backed investor trust badge

Earlybird & LocalGlobe Backed

Venture-backed by leading European investors with $6m seed round

Open source software trust badge for Keel platform

Open Source Platform

Open-source platform built on engineering best practices

Ready to Take Control of Your Order Operations?

Tell us how your UK business takes, processes and despatches orders today: your sales channels, monthly order volume and the tools you use, such as Xero, Sage, QuickBooks or Shopify. We'll show you how Keel can build order management around your exact process, with no rigid templates and no features you'll never use.

Contact Us Today

You can also send us a quick email at hello@keel.so.