Order Management
Track every order from multi-channel capture to final delivery. Automate workflows, manage inventory allocation, splits, and backorders—all from a single system you fully own and control.
Taking orders through your webshop, Amazon, eBay and trade customers shouldn't mean juggling spreadsheets, inboxes and five different systems. Keel builds custom order management software for UK small businesses and SMEs: sales order processing, real-time stock levels, despatch and order status in one place, with customer pricing, credit terms and taxes handled in the same system. Built around how you actually operate, not a rigid template. Launch in weeks and own your system completely.

End-to-end order management for UK small businesses, from sales order processing and stock allocation to picking, despatch, courier labels and returns.
Track every order from multi-channel capture to final delivery. Automate workflows, manage inventory allocation, splits, and backorders—all from a single system you fully own and control.
Streamline pick, pack and despatch with optimised wave and batch picking, barcode verification, automated carrier selection, label printing and real-time tracking sync.
Gain real-time visibility across every location and SKU. Automate reorders, track lots and batches, manage transfers, and integrate with Shopify, Amazon, and 3PLs seamlessly.
Build warehouse workflows that match exactly how your business operates. Customise receiving, put-away, picking, and packing processes around your layout, team, and unique exceptions.
Manage suppliers, automate purchase order approvals, and streamline replenishment. Includes three-way matching, budget tracking, and a full audit trail from request to receipt.
Instantly generate clean, fast, and intuitive internal tools for your operations, customer service, and finance teams—no training needed and secure access built in from day one.
Most UK small businesses run orders on spreadsheets, email and an accounting package such as Xero, Sage or QuickBooks, until those tools stop keeping up. Orders get re-keyed, stock levels drift and customers ring to ask where their order is, yet a legacy ERP is too heavy for an SME. Keel bridges that gap with custom order management software launched in weeks, not months: sales order processing from order to picking, despatch and invoice, built on your actual processes, your terminology and your rules. Connect your existing tools via APIs, own your data completely and choose where it is hosted, including the UK.

See how fast-moving businesses transformed their order operations with Keel's custom software, and what the same approach could do for a growing UK SME.
Keel is a UK-registered company that combines deep operational expertise with a flexible, code-first platform to deliver order management software that fits how UK SMEs actually trade.
Launch fully custom order management software in weeks, not months, with Keel's rapid build approach.
Planko Ltd t/a Keel is registered in the United Kingdom and with the ICO (ZB524558). You own your data model completely and choose where it is hosted, including the UK.
Founded by former executives who shipped 50k medicines daily—Keel understands the real complexity of operations at scale.
Connect with Shopify, Amazon, 3PLs, and your existing tech stack via robust API integrations without disrupting current workflows.
Operators who built world-class systems and want every business to have the same advantage.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO and CPO, they built the custom software that powered the shipping of 50,000 medicines to 600,000 customers daily, scaling Echo to $130m in annual revenue. When they saw how painfully inflexible off-the-shelf tools were in a highly regulated environment, they built the solution they wished had existed. In 2024, Keel raised $6m in seed funding from Earlybird and LocalGlobe. Keel is a trading name of Planko Ltd, a company registered in the United Kingdom and based in Altrincham, Cheshire, with a team in London, empowering operators in the UK and beyond, from startups to scaling SMEs, with flexible software they truly own and can grow with.
Order management software centralises the entire order lifecycle, from capture and stock allocation to picking, despatch and delivery tracking, in a single system. UK small businesses and SMEs benefit by eliminating manual re-keying between the webshop, marketplaces, email and accounting software, reducing fulfilment errors and handling more orders without adding headcount. If you're managing orders across more than one channel or struggling to keep up in spreadsheets, dedicated software pays for itself quickly.
Speak with a Keel specialist for a walkthrough of how custom order management fits your UK small business. Keel is billed in GBP, with VAT added.
Registered with the UK data protection authority (ICO) under reference ZB524558
Venture-backed by leading European investors with $6m seed round
Open-source platform built on engineering best practices
Tell us how your UK business takes, processes and despatches orders today: your sales channels, monthly order volume and the tools you use, such as Xero, Sage, QuickBooks or Shopify. We'll show you how Keel can build order management around your exact process, with no rigid templates and no features you'll never use.
You can also send us a quick email at hello@keel.so.
You can also send us a quick email at hello@keel.so.