Order Fulfilment
Get orders out the door efficiently with optimised wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, and full SLA monitoring at every stage.
Running order fulfilment across multiple UK channels shouldn't mean juggling five different systems — and Keel doesn't store, pick or pack your stock for you, we build the fulfilment software the operation runs on. Whether you fulfil in-house or work with a 3PL, Keel gives you complete visibility from first click to final despatch, with pick, pack and ship workflows, carrier integrations, SLA tracking and exception handling built around exactly how your business operates, billed in GBP with VAT added.
End-to-end fulfilment software built around your operations — from order capture and warehouse management to inventory and procurement.
Get orders out the door efficiently with optimised wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, and full SLA monitoring at every stage.
Manage complex order flows from first click to final delivery—multi-channel order capture, real-time tracking, smart inventory allocation, automated pick/pack workflows, and a complete audit trail.
Build warehouse workflows that match exactly how your business operates. Fully customised receiving, put-away, picking, packing, and shipping—configured to your layout, team, and unique exception rules.
Real-time inventory tracking across every location, SKU, and lot. Includes batch and serial number tracking, automated reorder points, expiry date management, cycle counting, and full audit trails for compliance.
Professional-grade procurement from purchase request to receipt—manage suppliers, automate approvals, handle multi-currency POs, and maintain three-way matching with a complete financial audit trail.
Manage daily production batches aligned to your orders and delivery schedules. Track every input and transformation from raw materials to finished goods with QC checkpoints built into the flow.
Keel's team works with you to understand exactly how your UK operation runs today—your warehouse layout, order channels, carrier requirements, and any unique exception handling rules that off-the-shelf tools force you to work around.
See how fast-moving operations teams use Keel to own their processes and scale with confidence.
Keel was built by operators who shipped 50,000 medicines daily — so we know exactly what fast-moving UK fulfilment teams actually need.
Founded by the team behind Echo, Europe's fastest-growing online pharmacy, who built the operations software shipping 50,000 medicines to 600,000 customers daily.
You own your data, your workflows, and your platform—no vendor lock-in, no rigid templates forcing UK businesses to compromise on how they operate.
Go from requirements to a fully operational, custom fulfilment system in weeks—not the months demanded by legacy enterprise ERP implementations.
Keel (Planko Ltd) is a company registered in the United Kingdom, registered with the ICO under reference ZB524558 and bound by GDPR as a data processor. With multi-region data residency, you can choose where your fulfilment data is hosted, including the UK.
Operations veterans who have built and scaled fulfilment at the highest level.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom software that shipped 50,000 medicines to 600,000 customers daily, growing the business to $130 million in annual revenue. They discovered first-hand that off-the-shelf tools couldn't scale at the pace modern operations demand, so they built the solution they wished had existed. Keel (Planko Ltd) is a company registered in the United Kingdom, headquartered in Altrincham, Cheshire, with the team also hiring in London, and registered with the ICO under reference ZB524558. In 2024, Keel raised $6 million in seed funding from Earlybird and LocalGlobe, backing the team's mission to empower operators everywhere with flexible, powerful tools they truly own.
Keel doesn't provide fulfilment as a service — it doesn't store, pick, pack or ship stock for you. An order fulfilment company does that physical work; Keel is the fulfilment software UK brands and 3PLs run their own operation on, covering order capture, inventory allocation, picking and packing workflows, carrier selection, dispatch, tracking and returns management inside one system you own.
Talk to the Keel team and book a personalised demo of your fulfilment operations.
Registered with the UK's Information Commissioner's Office (ICO) under reference ZB524558; Keel is bound by GDPR as a data processor.
Backed by leading European investors Earlybird and LocalGlobe, with $6m seed funding raised in 2024.
Publicly verifiable codebase on GitHub, built on engineering best practices.
Tell us about your current fulfilment setup and we'll show you how Keel can be configured to your exact workflows—with a custom build live in weeks, not months.
You can also send us a quick email at hello@keel.so.
You can also send us a quick email at hello@keel.so.