Inventory Management
Real-time inventory tracking across every location, SKU, and bin. Automated reorder points, safety stock calculations, lot tracking, expiry management, and a complete audit trail—built for teams where compliance isn't optional.
Keel delivers purpose-built vendor managed inventory software that gives operations teams total visibility, automated replenishment, and real-time stock control—without the rigidity of legacy ERPs. From supplier performance tracking to multi-location inventory synchronization, our platform is configured around your exact workflows so you can scale with confidence and eliminate costly stockouts.
End-to-end VMI solutions built around your operations—from stock tracking and procurement to fulfilment and warehouse control.
Real-time inventory tracking across every location, SKU, and bin. Automated reorder points, safety stock calculations, lot tracking, expiry management, and a complete audit trail—built for teams where compliance isn't optional.
Manage suppliers, automate purchase order approvals, and streamline replenishment end-to-end. Track supplier performance, set budget controls, and eliminate manual processes with structured requisition-to-receipt workflows.
Control the entire order lifecycle from multi-channel capture to final delivery. Automate inventory allocation, handle splits and backorders, and maintain a complete audit trail—even at high volumes.
Configure warehouse workflows that match your exact layout, receiving processes, and picking logic. Built around your floor structure and naming conventions—not a rigid, one-size-fits-all template.
Pick, pack, and ship with full visibility at every stage. Optimized wave and batch picking, automated carrier selection, barcode verification, and SLA tracking ensure orders go out accurately and on time.
Trace every input and output from raw materials to finished goods. Manage production batches, QC checkpoints, and scheduling in a system modelled around your actual manufacturing process and terminology.
We begin by modelling your exact inventory structure—SKUs, locations, suppliers, and workflows. Unlike off-the-shelf tools, Keel is configured around your data model, your terminology, and your process from day one.
See how fast-moving teams replaced rigid ERPs with Keel's flexible VMI platform and regained control.
Keel was built by operators who experienced first-hand the limitations of legacy systems—here's what makes our VMI platform different.
You own your data model, your workflows, and your system—no vendor lock-in or opaque black boxes.
Go live with a fully configured VMI system in weeks, not months, with our Build for Me service.
Every workflow, approval rule, and integration is built around your process—not a generic industry template.
ICO-registered and built with audit trails, permissions, and traceability for regulated operations teams.
Experienced operators who built the platform they wished existed.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom operations software that shipped 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. They experienced first-hand how legacy software couldn't keep pace with growth in a highly regulated industry, so they built Keel—the flexible operations platform they wished had existed. In 2024, Keel raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe, accelerating the mission to empower operators everywhere with powerful, owned tools that replace rigid ERPs and outgrown spreadsheets.
Vendor managed inventory (VMI) is a supply chain model where the supplier—or a dedicated software system—takes responsibility for monitoring and replenishing stock levels on behalf of the buyer. Using real-time inventory data, VMI systems automatically trigger purchase orders when stock falls below defined thresholds, reducing manual effort, preventing stockouts, and improving supply chain efficiency.
Talk to our team for a walkthrough of how Keel can be configured for your operations.
Registered with the UK Information Commissioner's Office for data protection compliance.
Venture-backed by two of Europe's most respected technology investors.
Core platform components published openly on GitHub, auditable by any engineering team.
Tell us about your operations and we'll show you exactly how Keel can be configured to replace your current VMI processes—no generic demos, no off-the-shelf assumptions.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz