Inventory Management
Real-time visibility and control over every unit across all locations. Lot tracking, automated reorders, barcode scanning, and full audit trails—built for complexity off-the-shelf tools simply cannot handle.
Running operations on spreadsheets and legacy ERPs means losing time, visibility, and control. Keel's custom business process management software gives fast-moving teams total ownership of their workflows—from order management and inventory to procurement and fulfilment—built around how your business actually operates and ready to scale from day one.
From inventory and procurement to fulfilment and CRM, we build custom software around your exact operations.
Real-time visibility and control over every unit across all locations. Lot tracking, automated reorders, barcode scanning, and full audit trails—built for complexity off-the-shelf tools simply cannot handle.
Manage complex order flows from first click to final fulfilment in one place. Multi-channel capture, smart inventory allocation, carrier selection, and a complete audit trail at any volume.
End-to-end procurement from purchase request to receipt. Manage suppliers, automate approvals, track budgets, and eliminate the spreadsheets and email chains slowing your team down.
Custom warehouse workflows built around your layout, naming conventions, and processes—not a rigid template. Receiving, put-away, picking, packing, and shipping, configured exactly to your operations.
Pick, pack, and ship with complete visibility at every stage. Subscription logic, carrier integrations, optimized wave and batch picking, automated label printing, and full exception handling built in.
Build CRM systems that mirror your organisation's real-world interactions. Custom alerts, workflow automation, marketing integrations, and role-based permissions—from initial prospect to loyal customer.
We work with your team to understand how your business truly operates—your workflows, terminology, exceptions, and pain points. Whether you're managing 50,000 orders or complex regulated inventory, we model the reality, not assumptions.
See how fast-moving operations teams replaced spreadsheets and legacy ERPs with software they truly own.
Keel is the modern ERP alternative built for operations teams who need total control, flexibility, and software that actually fits their business.
You own your data, your workflows, and your codebase—iterate freely without depending on a vendor's roadmap.
From prompt to production backend in minutes; full custom systems deployed and handed over in weeks, not months.
Founded by executives who scaled Echo to $130m revenue, shipping 50k medicines daily—they've lived the operational challenges you face.
Every workflow, exception, and process is built in—not worked around. The platform evolves as fast as your business grows.
Operators who built world-class systems, now building yours.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built and operated custom software to ship 50,000 medicines to 600,000 customers daily, scaling the business to $130m in annual revenue. They experienced first-hand how inflexible legacy systems become a ceiling rather than an enabler—so they built the solution they wished had existed. In 2024, Keel raised $6m in seed funding from leading European investors Earlybird and LocalGlobe. Today, Keel empowers fast-moving operations teams everywhere with flexible, powerful software they truly own—from Altrincham's tech community to businesses across Europe and beyond.
Business process management (BPM) software helps organisations design, automate, monitor, and optimise the workflows that run their operations—from order management and inventory control to procurement and fulfilment. Unlike generic tools, a custom BPM platform like Keel is built around your exact processes, giving you full visibility, control, and the ability to iterate your workflows as your business evolves.
Talk to the Keel team for a free consultation on your operations software needs.
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Funded by leading European venture investors in 2024
Transparent, community-trusted codebase on GitHub
Tell us about your operations and we'll show you how Keel can build a custom solution around your exact processes—live in weeks, owned by your team forever.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz