Warehouse Management
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Configure receiving, picking, and packing processes to match exactly how your team operates—not a rigid template.
Transportation and supply chain operations are too complex for rigid off-the-shelf software. Keel builds custom logistics platforms—warehouse management, order tracking, procurement, and fulfilment—tailored to exactly how your operations run. Launch in weeks, own your data entirely, and scale with confidence as your supply chain grows.

Custom-built logistics and supply chain software covering every operational layer your transportation business needs.
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Configure receiving, picking, and packing processes to match exactly how your team operates—not a rigid template.
Manage complex order flows from first click to final fulfilment. Automate warehouse rules, carrier selection, and tracking updates while maintaining full control over pricing, approvals, and returns.
Real-time inventory tracking across every location, down to the bin. Lot control, serial numbers, automated reorders, and full audit trails—built to handle complexity off-the-shelf tools simply cannot.
Streamline pick, pack, and ship with optimized wave and batch picking, barcode verification, automated carrier selection, label printing, and complete SLA tracking with exception handling built in.
Professional procurement software to manage suppliers, automate purchase order approvals, and streamline replenishment—with three-way matching, budget tracking, and a complete audit trail.
Manage production batches aligned with your orders and delivery schedules. Custom stages, QC checkpoints, and full traceability from raw materials through to finished goods—modelled around your process.

We work with your team to map every workflow, exception, and integration point in your transportation and supply chain operations—your terminology, your rules, your complexity. Nothing generic, nothing assumed.
See how fast-moving logistics and supply chain teams have transformed their operations with Keel.
Keel was built by operators who experienced firsthand why logistics teams outgrow off-the-shelf software—and built the solution they wished had existed.
Founded by executives who shipped 50k medicines daily, Keel understands the real pressure of high-volume logistics operations.
Go from requirements to a live, production-ready logistics platform in weeks—not the months that enterprise software projects typically demand.
Your data, your schema, your codebase. Unlike legacy ERP vendors, Keel gives transportation teams complete control and the freedom to iterate on their own.
Built on serverless infrastructure with version-controlled workflows, your logistics software scales and evolves as your supply chain grows—without replatforming.
Operators turned builders, on a mission to give every logistics team software they truly own.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built the custom logistics and operations software that powered shipments of 50,000 medicines to 600,000 customers daily—growing the business to $130 million in annual revenue. They experienced firsthand how legacy systems couldn't scale at the speed a fast-moving operation demands, and built Keel as the solution they wished had existed. Based in Altrincham, Cheshire, the team has since raised $6 million in seed funding from Earlybird and LocalGlobe, and is building a platform to empower operators everywhere with flexible, powerful tools they truly own.
Logistics software development is the process of designing and building custom digital systems that manage transportation, warehousing, inventory, order fulfilment, and supply chain operations. Unlike off-the-shelf tools, custom logistics software is modelled around your exact workflows, rules, and integrations—giving you total control, visibility, and the ability to iterate as your operations evolve.
Talk to our team and get answers tailored to your specific supply chain needs.
Registered with the UK's data protection authority for compliant data handling.
Funded by two of Europe's most respected early-stage venture investors.
Transparent, community-audited codebase built on engineering best practices.
Tell us about your supply chain challenges and we'll show you how Keel can have you live on a custom platform in weeks. No lengthy RFPs, no rigid templates—just software built around how you actually work.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz