Custom Warehouse Management System Software Development Services

Headquartered in Altrincham, Cheshire, Keel develops custom warehouse management systems for UK businesses that have outgrown rigid off-the-shelf WMS tools. Your WMS is built around your exact layout, picking and packing methods and team, giving you inventory visibility and control from goods-in to despatch. Planko Ltd t/a Keel is registered in the United Kingdom and with the ICO, and you choose where your warehouse data is hosted, including the UK.

Custom warehouse management system software dashboard on a computer screen in an active warehouse

Our Warehouse Management System Services

Custom WMS solutions built around your UK operations: inventory visibility, picking and packing, order fulfilment, space utilisation, labour management and cross-docking workflows, through to procurement and production.

Warehouse Management

Custom warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping — configured to match your exact processes, not a rigid template.

Inventory Management

Real-time inventory tracking across every location, down to the bin. Lot and serial number tracking, automated reorder points, cycle counting, barcode scanning, and full audit trails for compliance-critical operations.

Order Fulfilment

Optimised wave, batch, and zone-based picking with barcode verification. Automated carrier selection, label printing, tracking sync, SLA monitoring, returns processing, and end-of-day closeouts — all in one system.

Order Management

Manage complex order flows from multi-channel capture to final delivery. Smart inventory allocation, split orders, backorder handling, automated pick/pack rules, and a complete audit trail at any volume.

Procurement System

Manage suppliers, automate purchase order approvals, and streamline replenishment. Three-way matching, multi-currency support, supplier performance tracking, and automatic inventory updates on receipt.

Production Management

Batch management and production scheduling aligned with your orders and delivery timelines. Custom stages, QC checkpoints, and full raw-material-to-finished-goods traceability — modelled around how you actually manufacture.

Software developers and warehouse operations team collaborating around a system design whiteboard

How We Build Your Custom WMS: Our 5-Step Process

Discovery: Map Your Operations in Detail

We start by deeply understanding your warehouse layout, team structure, and existing workflows. Every receiving process, picking method, exception rule, and integration point is documented so the system we build reflects exactly how your business runs — not a generic assumption.

System Design: Model Your Data and Workflows

Build: Rapid Backend and Interface Development

Integration: Connect Your Existing Tools and Hardware

Handover: Go Live and Own Your System Completely

Trusted By Operators

Success Stories

See how fast-moving operations teams have replaced rigid legacy systems with custom-built software they own, the same approach we bring to UK warehouse operations.

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay

"Keel is truly one of the most obvious wins I've ever seen in the Ops world"

Usman Mahomed

"Keel's built-in permission engine is incredibly secure and powerful — No other service does it this well!"

Jay

"Keel is incredibly powerful. Three days writing code and it all just works from the first attempt! The Schema allows for super easy and intuitive data modelling, particularly around the relationship syntax with all foreign keys sorted. I also just love the DevEx! It's well thought-out and far superior to..."

Jay
The Keel Difference

Why Choose Keel for Your Custom WMS?

Keel is a UK-registered operations platform built by operators. We understand what it takes to run complex warehouse operations at scale, and we build custom WMS solutions that UK teams own outright.

Built by Operators

Founded by former Echo executives who shipped 50,000 medicines daily — we build WMS tools from real operational experience, not theory.

Total Ownership

You own your data, your system, and your workflows. No vendor lock-in, no rigid templates — just software that is truly yours to evolve.

Live in Weeks

Launch a fully tailored, production-ready warehouse management system in weeks, not months — without needing a large in-house development team.

UK-Registered, Built to Evolve

Planko Ltd t/a Keel is registered in the UK and with the ICO (ZB524558). Host your data where you choose, including the UK, and keep evolving workflows without expensive development cycles.

The Team Behind Keel

Operators who have built and scaled complex software from the ground up.

Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO and CPO at Echo, the founding team built custom operations software to manage the shipment of 50,000 medicines to 600,000 customers daily, growing the business to $130 million (USD) in annual revenue. Having experienced first-hand how inflexible off-the-shelf tools fail fast-moving operations, they built the platform they wished existed. In 2024, Keel raised $6 million (USD) in seed funding from leading European investors Earlybird and LocalGlobe. Today, Keel empowers operations teams, from warehouse managers to logistics operators, with custom-built systems they fully own and can evolve at speed. Keel is a trading name of Planko Ltd, a company registered in the United Kingdom and headquartered in Altrincham, Cheshire, with a team in London, serving businesses across the UK and beyond.

4 YearsBuilding operations software for fast-moving teams
Founded2021, by former Echo executives
$6M RaisedSeed funding from Earlybird & LocalGlobe

Frequently Asked Questions

How much does a warehouse management software cost?

Warehouse management software costs vary widely: off-the-shelf WMS tools often charge per user, site or order volume, while traditional enterprise WMS projects add implementation and consultancy fees. Keel works differently. Your custom WMS runs on one fixed yearly subscription, billed in GBP with VAT added, which costs a lot less than a traditional ERP and doesn't require doubling your budget for consultants. Contact Keel for prices.

How long does it take to build a custom WMS with Keel?

What makes a custom WMS better than off-the-shelf software?

Can Keel integrate a custom WMS with our existing tools and platforms?

Does the system support multi-location inventory management?

Will we fully own the WMS once it's built?

What kind of reporting and visibility does the WMS provide?

Is the WMS suitable for regulated industries or compliance-driven businesses?

Is Keel a UK-based warehouse management software developer?

Can our custom WMS and warehouse data be hosted in the UK?

Can a custom WMS work with UK couriers such as Royal Mail, DPD and Evri?

How can I get custom software developed for my warehouse operations?

Can one custom WMS run several UK sites or a 3PL alongside our own warehouse?

Still Have Questions About Your WMS Project?

Speak with Keel's team for a consultation on your warehouse management requirements. Keel is a UK-registered company, billed in GBP with VAT added.

UK-Registered & Trusted

Awards and Recognition

Information Commissioner's Office (ICO) registration badge

ICO Registered

Registered with the UK data protection authority (ICO) under reference ZB524558.

Earlybird and LocalGlobe venture capital investor badge

Earlybird & LocalGlobe Backed

Venture-backed by leading European technology investors.

Open source software certification badge for Keel platform

Open-Source Platform

Open-source platform built on engineering best practices.

Ready to Build Your Custom Warehouse Management System?

Tell us about your UK warehouse operations, from sites and order volumes to picking methods and the systems you run today, and we'll show you how a custom WMS built on Keel can replace rigid off-the-shelf tools with software that truly fits your business.

Contact Us Today

You can also send us a quick email at hello@keel.so.