Warehouse Management
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping — configured to match your exact processes, not a rigid template.
Off-the-shelf warehouse software forces your operations into rigid templates that slow you down. Keel builds fully custom warehouse management systems tailored to your exact layout, workflows, and team — so you get complete visibility and control from receiving to dispatch, without compromising on how your business actually runs.
End-to-end custom WMS solutions built around your operations — from inventory and fulfilment to procurement and production.
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping — configured to match your exact processes, not a rigid template.
Real-time inventory tracking across every location, down to the bin. Lot and serial number tracking, automated reorder points, cycle counting, barcode scanning, and full audit trails for compliance-critical operations.
Optimised wave, batch, and zone-based picking with barcode verification. Automated carrier selection, label printing, tracking sync, SLA monitoring, returns processing, and end-of-day closeouts — all in one system.
Manage complex order flows from multi-channel capture to final delivery. Smart inventory allocation, split orders, backorder handling, automated pick/pack rules, and a complete audit trail at any volume.
Manage suppliers, automate purchase order approvals, and streamline replenishment. Three-way matching, multi-currency support, supplier performance tracking, and automatic inventory updates on receipt.
Batch management and production scheduling aligned with your orders and delivery timelines. Custom stages, QC checkpoints, and full raw-material-to-finished-goods traceability — modelled around how you actually manufacture.
We start by deeply understanding your warehouse layout, team structure, and existing workflows. Every receiving process, picking method, exception rule, and integration point is documented so the system we build reflects exactly how your business runs — not a generic assumption.
See how fast-moving operations teams have replaced rigid legacy systems with custom-built WMS solutions.
Keel is the operations platform built by operators — we understand what it takes to run complex warehouse operations at scale.
Founded by former Echo executives who shipped 50,000 medicines daily — we build WMS tools from real operational experience, not theory.
You own your data, your system, and your workflows. No vendor lock-in, no rigid templates — just software that is truly yours to evolve.
Launch a fully tailored, production-ready warehouse management system in weeks, not months — without needing a large in-house development team.
As your warehouse operations grow and change, your system grows with you. Iterate and deploy new workflows without expensive development cycles.
Operators who have built and scaled complex software from the ground up.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built custom operations software to manage the shipment of 50,000 medicines to 600,000 customers daily, growing the business to $130 million in annual revenue. Having experienced first-hand how inflexible off-the-shelf tools fail fast-moving operations, they built the platform they wished existed. In 2024, Keel raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe. Today, Keel empowers operations teams — from warehouse managers to logistics operators — with custom-built systems they fully own and can evolve at speed. Headquartered in Altrincham, Cheshire, Keel serves businesses across the UK and beyond.
The cost of a custom warehouse management system varies depending on the complexity of your operations, number of integrations, and feature requirements. Unlike SaaS tools with fixed monthly fees, a custom WMS built on Keel is priced based on the scope of your build. Contact Keel for a tailored quote — most teams are live within weeks, making the investment significantly faster to realise than traditional enterprise WMS projects.
Speak with our team for a no-obligation consultation on your warehouse management requirements.
UK data protection authority registered, ensuring compliant data handling.
Venture-backed by leading European technology investors.
Community-trusted, transparent codebase built on engineering best practices.
Tell us about your warehouse operations and we'll show you how a custom WMS built on Keel can replace rigid off-the-shelf tools with software that truly fits your business. Expect a response within one business day.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz