Inventory Management
Real-time stock tracking across every location, SKU, and bin. Includes lot and batch tracking, serial numbers, expiry dates, automated reorder points, cycle counting, and full audit trails built for UK compliance requirements.
UK businesses scaling beyond spreadsheets and rigid ERPs need stock management software that bends to their operations—not the other way around. Keel delivers cloud-based inventory control built around your exact workflows, SKUs, and compliance requirements. From real-time stock visibility across multiple locations to automated reorders and full audit trails, take complete ownership of your inventory.
End-to-end inventory and operations solutions built around your exact workflows, compliance needs, and UK business requirements.
Real-time stock tracking across every location, SKU, and bin. Includes lot and batch tracking, serial numbers, expiry dates, automated reorder points, cycle counting, and full audit trails built for UK compliance requirements.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated workflows, carrier selection, returns management, and complete visibility at every stage.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate PO approvals, track budgets, handle three-way matching, and streamline replenishment with IoT and financial system integrations.
Customised warehouse workflows built around your layout, naming conventions, and team processes. Receiving, put-away, picking, packing, and shipping—configured to your exact operations, not a rigid off-the-shelf template.
Pick, pack, and ship with optimised wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, SLA monitoring, and complete exception and returns handling.
Plan and manage production batches aligned to your orders and delivery schedules. Custom stages, QC checkpoints, raw material traceability through to finished goods—built around how you actually manufacture, not generic assumptions.
UK operations teams face a familiar bind: spreadsheets break under complexity, and legacy ERPs demand you reshape your business around their rigid templates. Keel is different. Our cloud-based stock management platform is built code-first around your exact processes—your SKUs, your warehouse layout, your compliance requirements under UK data protection standards. Real-time inventory visibility across every location, automated reorders, full audit trails, and seamless integrations with Shopify, Amazon, and your 3PLs. Go live in weeks, not months, and own every part of your system.
See how fast-moving UK operations teams have transformed their stock control with Keel.
Built by operators who lived the problem—here's what makes Keel the smarter choice for UK inventory control.
Own your stock management system outright—your data model, your workflows, your rules. No vendor lock-in.
Go live with a fully custom UK inventory solution in weeks, not the months traditional ERP implementations demand.
Built with ICO data protection registration and audit trail capabilities to meet UK regulatory and compliance standards confidently.
Serverless infrastructure means your stock management platform scales effortlessly as your UK operations grow and evolve.
Operators who built enterprise-scale systems and lived the limitations of legacy software.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, they built the custom software that powered the shipment of 50,000 medicines to 600,000 customers daily, scaling the business to $130m in annual revenue. They experienced first-hand how off-the-shelf inventory tools couldn't keep pace with a highly regulated, fast-moving UK operation—so they built the solution they wished existed. Headquartered in Altrincham, Cheshire, Keel raised $6m in seed funding in 2024 from leading European investors Earlybird and LocalGlobe. Today, Keel empowers UK and European operations teams with flexible, powerful stock management and operations software they truly own.
Cloud-based stock management software stores all inventory data on secure remote servers, giving your team real-time access from any device or location. Unlike traditional on-premise systems that require expensive hardware and IT maintenance, cloud solutions like Keel deploy on managed serverless infrastructure, update automatically, integrate with your existing tools, and scale with your operations without downtime or major IT overhead.
Speak with one of our operations specialists for a free, no-obligation consultation.
UK data protection authority registration, ensuring compliant data handling.
Trusted by leading European venture investors with $6m seed funding.
Transparent, community-trusted codebase built on engineering best practices.
Tell us about your operations and we'll show you exactly how Keel can be built around your business. No generic demos—just a focused conversation about your specific inventory challenges and how we solve them.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz