Order Management
Manage complex manufacturing order flows from first click to final fulfilment. Track every order, automate workflows, handle splits and backorders, and maintain a complete audit trail — all from one system.
Running manufacturing operations on spreadsheets and legacy ERPs means constant firefighting, missed orders, and zero visibility. Keel builds you a custom order processing and ERP system that matches exactly how you manufacture — tracking every order, batch, and input from raw material to finished goods, all in one place you truly own.
End-to-end software modules purpose-built for manufacturing operations, from order capture through to final shipment.
Manage complex manufacturing order flows from first click to final fulfilment. Track every order, automate workflows, handle splits and backorders, and maintain a complete audit trail — all from one system.
Plan and manage daily production batches aligned with your orders and delivery schedules. Model your exact stages, checkpoints, and terminology — from raw materials through to finished goods with QC built in.
Real-time inventory tracking across every location, down to the bin. Lot and batch tracking, serial numbers, expiry dates, automated reorders, and full traceability from receipt to shipment.
Manage suppliers, automate purchase order approvals, and streamline replenishment. From purchase request to receipt with three-way matching, discrepancy handling, and automatic inventory updates.
Build warehouse workflows that match exactly how your operations run. Configured to your layout, receiving processes, picking and packing workflows, and even your unique exception handling rules.
Get manufacturing orders out of the door efficiently with complete visibility at every stage. Optimized picking, barcode verification, automated carrier selection, SLA tracking, and full returns processing.
We work with your operations team to document every workflow, stage, and exception — from how you receive raw materials to how you ship finished goods. No generic manufacturing assumptions. Your process, your terminology, your rules.
See how fast-moving manufacturing and operations teams replaced legacy ERPs with systems they truly own.
Keel was built by operators who experienced first-hand why legacy ERP systems hold manufacturing businesses back.
Founded by executives who scaled a $130m operation, we build systems from real manufacturing and operations experience.
You own your data, your workflows, and your codebase — not locked into a vendor's rigid template or pricing model.
Go from discovery to a fully deployed, custom manufacturing ERP in weeks — not the 12-18 month timelines of legacy systems.
Evolve your system as your manufacturing processes change — no expensive consultants or months of dev work required.
Operators who built mission-critical software at scale before building Keel.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom software to run operations shipping 50,000 medicines to 600,000 customers daily, growing the business to $130m in annual revenue. That experience — working in a highly regulated, fast-moving environment where off-the-shelf tools simply couldn't keep up — is precisely why Keel exists. They built the platform they wished had existed. Since founding, Keel has raised $6m in seed funding from leading European investors Earlybird and LocalGlobe, and is on a mission to empower operators everywhere with flexible, powerful tools they truly own — so no manufacturing team ever has to resort to an archaic ERP again.
Traditional ERPs force you to conform to their rigid processes, take 12-18 months to implement, and cost enormous sums to customise. Keel builds a system modelled entirely around how you actually manufacture — your stages, your terminology, your rules — and deploys it in weeks on infrastructure you fully own and can iterate on without expensive vendor consultants.
Talk to our team to see how Keel can be built around your exact manufacturing process.
UK data protection authority registered, reference ZB524558.
Seed funded by leading European technology investors.
Transparent, community-trusted, and engineering best-practice certified.
Tell us about your manufacturing operation and we'll show you exactly how Keel can be built around your process — no generic demos, no off-the-shelf assumptions.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz