Inventory Management
Real-time tracking across every SKU, location, and bin. Custom alerts for low stock and demand spikes, automated reorders, lot tracking, expiry management, and full audit trails — built for retail complexity.
Retail inventory chaos costs you sales, margin, and customer trust. Keel's AI-powered inventory optimization gives retailers total visibility across every SKU, location, and channel — with automated reorder logic, demand-based suggestions, and custom workflows built around how you actually operate. Stop reacting to stockouts and overstock. Start running a smarter, leaner retail operation.

End-to-end inventory solutions built for retail complexity — from stock tracking to procurement and fulfilment.
Real-time tracking across every SKU, location, and bin. Custom alerts for low stock and demand spikes, automated reorders, lot tracking, expiry management, and full audit trails — built for retail complexity.
Automate replenishment from purchase request to receipt. Manage suppliers, approval workflows, budgets, and three-way matching — all synchronized with your inventory in real time.
Manage complex multi-channel order flows from first click to final fulfilment. Smart inventory allocation, backorder handling, automated warehouse rules, and complete audit trails at any volume.
Optimized wave, batch, and zone-based picking with barcode verification, automated carrier selection, SLA tracking, and end-of-day closeouts — giving you full visibility over every shipment.
Custom warehouse workflows built around your layout, naming conventions, and team. Receiving, put-away, picking, packing, and shipping — configured to match your exact process, not a rigid template.
Automatically generated, clean interfaces for operations, logistics, and finance teams. No training needed — your team interacts with live inventory data securely from day one.
Retail inventory failures don't come from lack of data — they come from systems that weren't built for your business. Keel replaces brittle spreadsheets and inflexible ERPs with AI-powered inventory software that mirrors your exact workflows, SKU structure, and supplier relationships. Get real-time stock visibility across every location, automated reorder triggers based on actual demand patterns, and seamless integrations with Shopify, Amazon, and your 3PLs — all on infrastructure you own and can evolve as your range grows.

See how fast-moving retail and operations teams replaced legacy tools with inventory systems they truly own.
Keel was built by operators who lived the pain of bad inventory software. Here's what makes us different.
Founded by executives who shipped 50k orders daily — we understand retail inventory at scale, not just in theory.
Your inventory system, your data, your rules. No vendor lock-in — own and evolve your software as your retail business grows.
Custom retail inventory systems deployed in weeks, not months — so you stop losing sales to stockouts sooner.
Every SKU arrangement, every warehouse layout, every reorder rule — modelled exactly as your retail operation works, with no compromise.
Operators who built enterprise-scale systems and then built the platform for everyone else.
Keel was founded in 2021 by three former executives — CEO, CTO, and CPO — from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, they built the custom operations software that powered the shipment of 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. That hands-on experience in a highly regulated, high-volume environment revealed a gap in the market: fast-moving businesses were stuck between rigid legacy ERPs and inadequate no-code tools. Keel is the solution they wished had existed. Backed by $6 million in seed funding from leading European investors Earlybird and LocalGlobe, Keel is on a mission to empower operators everywhere with powerful, flexible software they truly own — and retail inventory optimization is one of the core challenges the platform was built to solve.
AI-powered retail inventory optimization uses machine learning and real-time data to automate stock management decisions — including reorder points, safety stock levels, and demand forecasting. Instead of relying on manual spreadsheets, the system continuously analyses sales velocity, supplier lead times, and stock movements to keep the right products available at every location without overstocking.
Talk to a Keel expert and get answers specific to your retail operation — no obligation.
Compliant with UK data protection regulations
Funded by leading European venture investors
Transparent, auditable, community-verified codebase
Tell us about your retail operation and current inventory challenges. A Keel expert will map out a custom solution and show you how quickly you can be live — typically within weeks, not months.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz