London businesses running complex stock operations deserve more than spreadsheets and rigid off-the-shelf tools. Keel builds custom inventory management and secure storage solutions that give you total real-time visibility, automated reordering, and full compliance — purpose-built for the pace and regulatory demands of the London market.
End-to-end operations solutions built around your business — from stock control and secure storage to fulfilment and procurement.
Custom inventory software with real-time tracking, batch and serial number traceability, automated reorder points, multi-location stock control, and full audit trails — built to handle complexity off-the-shelf tools simply cannot.
Warehouse workflows configured exactly to your layout, naming conventions, and floor structure. Covers receiving, put-away, picking, packing, and shipping — tailored to your team, not a rigid template.
Manage complex order flows from first click to final fulfilment in one place. Multi-channel order capture, automated allocation, backorder handling, carrier selection, and a complete order audit trail.
Streamlined pick, pack, and ship operations with wave and batch picking, barcode verification, automated carrier selection, label printing, SLA tracking, and exception handling built directly into the workflow.
Professional-grade procurement covering supplier management, purchase order creation, multi-currency support, three-way matching, structured approval workflows, and automatic inventory updates upon receipt.
Manage production batches aligned to your orders and delivery schedule. Covers raw materials through to finished goods with quality control checkpoints, stage tracking, and full traceability built into the process.
London's fast-moving, highly regulated business environment demands inventory systems that can keep pace. Keel replaces inflexible ERPs and error-prone spreadsheets with custom-built inventory management software that mirrors exactly how your operation works. Get real-time visibility across every location down to the bin, automated reorders that factor in supplier lead times, and compliance-ready audit trails — all on infrastructure that scales as you grow.
See how fast-moving businesses replaced legacy tools with Keel and gained total control of their operations.
We built the platform we wished existed — here's what makes Keel the operations choice for serious London businesses.
Every system is modelled around your actual processes, not generic templates — no unnecessary workarounds for London's unique operational demands.
Go from scoping your requirements to a fully live, production-ready custom system in weeks, not months or years.
You own and control your data on a dedicated, isolated database — fully compliant with UK data protection regulations and ICO-registered.
Built on serverless infrastructure that scales automatically, so your inventory system handles growth without costly re-platforming or downtime.
A team that has lived the operational challenges you're facing.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U — who served as CEO, CTO, and CPO. At Echo, they built custom operations software that shipped 50,000 medicines daily to 600,000 customers, scaling the business to $130m annual revenue. They experienced first-hand how legacy systems buckle under real growth. Keel was built because London businesses — and fast-moving operators everywhere — shouldn't have to choose between inflexible off-the-shelf tools and expensive custom development teams. In 2024, Keel raised $6m in seed funding from Earlybird and LocalGlobe to continue building the modern ERP alternative for operations teams who need to move fast, stay compliant, and own their tools completely.
The cost of a custom inventory management system varies based on complexity, number of locations, integrations, and team size. Off-the-shelf tools typically charge £50–£500 per month but rarely fit complex operations. Keel builds fully custom systems priced based on your specific scope — with the advantage that you own the system outright, avoiding perpetual licensing fees. Contact us to discuss your requirements and get a tailored estimate.
Talk to our team for a no-obligation consultation tailored to your operations.
UK data protection authority registration, ensuring full compliance.
Funded by leading European VCs Earlybird and LocalGlobe.
Built with end-to-end data security and UK regulatory compliance.
Tell us about your operations and we'll show you exactly how Keel can replace your current tools with a custom system built around the way you actually work. No lengthy sales process — just a straightforward conversation.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz