Inventory Management
Custom inventory software with real-time tracking across every location and SKU. Includes lot control, serial number tracking, automated reorders, cycle counting, and full audit trails built around your exact operations setup.
Managing stock across multiple locations, SKUs, and supply chains demands more than a spreadsheet or a rigid off-the-shelf tool. Keel builds custom stock management software tailored precisely to how your operations actually run—real-time visibility, automated reorders, full traceability, and seamless integrations—all owned entirely by you. Discover a smarter way to take control of your inventory.
End-to-end custom software solutions covering every layer of your stock and operations management needs.
Custom inventory software with real-time tracking across every location and SKU. Includes lot control, serial number tracking, automated reorders, cycle counting, and full audit trails built around your exact operations setup.
Warehouse workflows built around your layout, naming conventions, and floor structure. Covers receiving, put-away, picking, packing, and shipping—configured to match your exact process, not a rigid template.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated fulfilment rules, returns management, and a complete audit trail—all from one place.
Professional-grade procurement covering purchase orders, supplier management, approval workflows, three-way matching, and automatic inventory updates—fully integrated with your financial systems and existing tools.
Optimized pick, pack, and ship workflows with wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, and complete SLA and exception handling.
Batch management and production scheduling built around your actual manufacturing process—your stages, checkpoints, and terminology. Full traceability from raw materials to finished goods with integrated QC checkpoints.
We work closely with your team to understand exactly how your stock operations run today—your warehouse layout, SKU structure, supplier relationships, and pain points. No assumptions, no generic templates. Your process drives everything.
See how fast-moving businesses replaced rigid off-the-shelf tools with custom stock management systems they truly own.
Keel was built by operators who outgrew legacy software—here is why leading businesses trust us to build their stock management systems.
You own every line of logic, every data model, and every workflow—no vendor lock-in, ever.
Go from scoping to a production-ready stock management system in weeks, not months or years.
Founded by executives who built stock systems shipping 50,000 medicines daily—we understand operational complexity firsthand.
Adapt, iterate, and evolve your system as your business grows—without waiting on a dev agency every time.
Operators who built world-class systems before building Keel.
Keel was founded in 2021 by three former executives—CEO, CTO, and CPO—from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, the team built custom software to manage operations shipping 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. That first-hand experience of legacy software failing at speed gave them a clear mission: build the operations platform they wished existed. In 2024, Keel raised $6 million in seed funding from Earlybird and LocalGlobe, backing a growing community of operators—from logistics businesses to regulated industries—who need flexible, powerful tools they truly own and can evolve without restriction.
Custom stock management software is built specifically around your business's workflows, data structures, and operational rules—rather than forcing you to adapt to a generic product. Unlike off-the-shelf tools, a custom system handles your unique SKU attributes, multi-location logic, supplier relationships, and exception handling without workarounds, and you own it entirely with no vendor lock-in.
Talk to our team for a no-obligation walkthrough of how Keel can work for your operations.
UK data protection authority registration, ensuring compliant data handling.
Seed-funded by leading European venture capital investors in 2024.
Publicly auditable, community-validated codebase on GitHub.
Tell us about your operations and we'll show you exactly how Keel can be configured to match your workflows. No generic demos—just a real conversation about your business. We'll get back to you promptly.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz