Running a warehouse on legacy systems or disconnected spreadsheets costs you time, accuracy, and growth. Keel builds custom warehouse control software that fits your exact layout, workflows, and team — giving you real-time visibility from receiving dock to dispatch. Configurable, scalable, and fully owned by you. See why fast-moving operations teams choose Keel to take control.
End-to-end warehouse software solutions — from inventory and fulfilment to procurement and order management — built around your operations.
Custom warehouse workflows built around your layout, naming conventions, and processes. Receiving, put-away, picking, packing, and shipping — configured precisely to how your team operates, with no rigid templates to work around.
Real-time visibility across every location, bin, and SKU. Lot and serial tracking, automated reorders, multi-location transfers, barcode scanning, expiry management, and a full audit trail — built for operations where compliance isn't optional.
Optimised wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, and SLA tracking. Complete visibility and control from pick to shipment, including returns processing and exception handling.
Manage complex multi-channel order flows from first click to final delivery. Automate warehouse rules, pick/pack workflows, inventory allocation, backorders, and carrier syncing — all from a single unified system.
Professional procurement stack covering supplier management, purchase orders, multi-currency support, structured approvals, three-way matching, and automatic inventory updates upon receipt — integrated with your financial systems.
Batch management, scheduling, and QC checkpoints built around your actual production stages. Trace every input and output from raw materials to finished goods, with tolerances and approvals embedded directly in your workflow.
We work with your team to document your exact warehouse layout, floor naming conventions, picking strategies, receiving workflows, and the edge cases your current tools can't handle. No assumptions — we model your reality from day one.
See how fast-moving operations teams have transformed their warehouse control with Keel.
Keel was built by operators who lived the pain of inflexible legacy systems — and built the solution they wished existed.
Founded by executives who shipped 50,000 medicines daily — we understand warehouse complexity from the inside out.
Launch your tailored warehouse control system in weeks, not months, with full team handover and complete ownership.
You own your data, your workflows, and your system. Iterate freely without depending on vendor roadmaps or expensive consultants.
From your unique pick strategies to complex compliance requirements, every rule and exception is built in — not worked around.
Operators who built enterprise-scale systems from the ground up.
Keel was founded in 2021 by three former executives from Echo — CEO, CTO, and CPO — who grew Europe's fastest-growing online pharmacy to $130 million in annual revenue by shipping 50,000 medicines to 600,000 customers daily. They built extensive custom software to run those operations because off-the-shelf tools simply couldn't keep pace with their growth or meet the demands of a highly regulated industry. That first-hand experience taught them that owning your operations software is a genuine competitive advantage. In 2024, Keel raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe, and today the platform empowers fast-moving operations teams everywhere to build flexible, powerful systems they truly own.
A Warehouse Management System (WMS) handles high-level inventory and order workflows, while warehouse control software (WCS) manages the real-time execution layer — directing equipment, workers, and processes on the warehouse floor. Keel bridges both, delivering a fully custom system that handles inventory, picking, packing, shipping, and automation in one unified platform tailored to your exact operation.
Talk to our team for a free consultation on your warehouse software requirements.
UK data protection compliant, registered with the Information Commissioner's Office.
Seed funded by two of Europe's most respected venture capital firms.
Transparently built on open-source components with engineering best practices.
Tell us about your warehouse, your current challenges, and what you need from a control system. Our team will map out a custom solution and get back to you promptly.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz