Keel Platform
A programmable operations platform providing a complete backend—database, APIs, auth, permissions, and observability—all deployed on serverless infrastructure. Build quickly and confidently using engineering best practices.
Keel delivers custom SaaS development that goes far beyond off-the-shelf software. Built on a code-first operations platform, Keel gives fast-moving businesses total ownership of their tools—launching tailored backends, internal systems, and operational workflows in weeks, not months. From inventory to CRM, every system is modelled around your exact process, your data, and your team.
End-to-end custom software solutions built around your business operations, from backend infrastructure to internal tools.
A programmable operations platform providing a complete backend—database, APIs, auth, permissions, and observability—all deployed on serverless infrastructure. Build quickly and confidently using engineering best practices.
Build CRM systems that mirror your organisation's operations, with custom workflows, role-based permissions, marketing integrations, and API connections to synchronise your customer data seamlessly.
Custom inventory software with real-time tracking, batch and serial number tracing, automated reorders, multi-location support, and full compliance audit trails tailored to your operational complexity.
Manage complex order flows from first click to final fulfilment. Automate warehouse rules, carrier selection, customer pricing, and returns management—all from a single, unified system.
A professional-grade procurement stack to manage suppliers, purchase orders, approval workflows, and replenishment—integrated with your financial systems and inventory for end-to-end control.
Custom warehouse workflows built around your layout, naming conventions, and processes—covering receiving, put-away, picking, packing, and shipping with no rigid template constraints.
Keel works with you in real time to deeply understand your operations—your workflows, your data model, your team structure, and your unique exceptions. Nothing is assumed; everything is mapped to how you actually work.
See how fast-moving businesses like Bravely, HIVED, Klira, and Egg build with Keel.
Keel combines deep operational expertise with a modern code-first platform so your business gets software that truly fits—not generic tools forced into your workflow.
You own your data, your codebase, and your workflows—no vendor lock-in, ever.
Go from prompt to production backend in days, not months, with Keel Studio's rapid scaffolding.
Founded by executives who built software shipping 50k medicines daily, Keel understands real operational complexity.
Fully managed serverless infrastructure with multi-region support, end-to-end type safety, and built-in compliance tools.
Operators who built at scale—now building the platform they wished existed.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO, they built custom software to run operations shipping 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. They experienced first-hand how legacy and off-the-shelf software couldn't keep pace—so they built Keel, the platform they wished had existed. Headquartered in Altrincham, Cheshire, Keel raised $6 million in seed funding in 2024 from leading European investors Earlybird and LocalGlobe. Today, Keel empowers fast-moving operations teams everywhere with flexible, powerful software tools they truly own.
SaaS development services involve designing, building, and deploying software applications that are hosted in the cloud and accessed over the internet via a subscription or licence. A SaaS development partner like Keel helps businesses create custom cloud-based platforms—tailored to their unique workflows—instead of forcing teams to adapt to rigid, off-the-shelf tools that don't fit their operations.
Talk to the Keel team for a free consultation on your custom software needs.
UK data protection authority registration ensures compliant data handling.
Seed funded by leading European venture capital investors in 2024.
Publicly auditable codebase reflecting transparency and engineering best practices.
Tell us about your operations and we'll show you how Keel can have your custom platform live in weeks—not months. No generic templates, no rigid constraints, just software built around you.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz