Inventory Management
Real-time stock tracking across every location, SKU, and bin. Automated reorders, lot and batch control, expiry date management, barcode scanning, and a complete audit trail—built for businesses where compliance isn't optional.
UK businesses handling complex stock across multiple locations deserve more than spreadsheets or rigid off-the-shelf tools. Keel delivers custom inventory management software built around your exact operations—real-time visibility, automated reorders, lot tracking, and full compliance support. Whether you're managing warehouses across England or scaling a fast-moving e-commerce operation, Keel gives you total control from day one.
End-to-end inventory and warehouse solutions built to match your exact operations, not a generic template.
Real-time stock tracking across every location, SKU, and bin. Automated reorders, lot and batch control, expiry date management, barcode scanning, and a complete audit trail—built for businesses where compliance isn't optional.
Custom warehouse workflows built around your layout, naming conventions, and processes. Receiving, put-away, picking, packing, and shipping—configured to match how your team actually operates, not a rigid template.
Manage complex order flows from first click to final fulfilment in one place. Multi-channel order capture, smart inventory allocation, automated pick/pack workflows, carrier selection, and full tracking visibility.
Optimised wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, tracking sync, and SLA monitoring—every shipment tracked with a complete end-to-end audit trail.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, handle multi-currency POs, track budgets, and sync with financial systems—all in one structured workflow.
Manage daily workloads and production batches matched to your orders and delivery schedule. Custom stages, QC checkpoints, raw material traceability, and finished goods tracking—modelled around how you actually make things.
UK businesses managing stock across multiple warehouses, complex SKUs, or regulated product lines can't afford blind spots. Keel builds inventory management software around your exact setup—not the other way around. From real-time tracking and automated reorder points to lot control, expiry management, and IoT integrations with smart shelves, every feature is configured to your workflow. With UK data compliance built in and seamless integration with platforms like Shopify and Amazon, you get a system that truly fits how you operate.
See how fast-moving UK businesses have transformed their inventory operations with Keel.
Keel is built by operators, for operators—delivering the flexibility and control that legacy systems simply can't match.
Founded by former Echo executives who built systems shipping 50,000 medicines daily, we understand real operational complexity.
ICO-registered and built with UK data protection standards in mind, so regulated industries across Britain can operate with confidence.
Keel's managed build service gets your custom inventory system live and handed over to your team in weeks, not months.
Unlike off-the-shelf SaaS, Keel gives you full ownership and control—iterate, extend, and evolve your workflows without vendor lock-in.
Operators who've been in your shoes, building tools that actually work.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO, they built custom software to run operations shipping 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. When legacy tools couldn't keep pace, they built the solution they wished existed. Headquartered in Altrincham, Cheshire, Keel now serves fast-moving operations teams across the UK and beyond—backed by $6 million in seed funding from leading European investors Earlybird and LocalGlobe. The team's mission is simple: empower operators everywhere with flexible, powerful software they truly own.
Outsourced inventory management means partnering with a specialist provider to build, run, or operate your stock control systems rather than managing everything in-house. With Keel, this means we design and build a fully custom inventory management platform tailored to your operations, integrate it with your existing tools, and hand it over to your team—so you retain full ownership while benefiting from expert implementation.
Speak with our team to explore how Keel can be configured for your specific operations.
UK data protection authority registration for compliant operations.
Seed funded by leading European venture capital investors.
Publicly auditable codebase built on engineering best practices.
Tell us about your operations and we'll show you how Keel can be built around your exact workflow. No generic demos—just a real conversation about your challenges and how we solve them.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz