Keel builds storage inventory management software; we don't provide warehouse or storage space. If you run your own warehouse or storage site, or you're a UK 3PL or storage operator that needs a better stock control system, Keel builds it around your process: real-time stock visibility down to the bin, goods-in and put-away, cycle counting, lot and expiry tracking and automated reorders, with Shopify, Amazon and 3PL sync.
Storage inventory management workflows built for how UK warehouses, storage sites and 3PLs actually run: goods-in and put-away to bin locations, per-location stock and pallet visibility, stocktakes and cycle counts, stock adjustments with reason codes and approvals, and inventory valuation on FIFO, average or standard cost, alongside the warehouse, order, fulfilment and procurement systems around them.
Real-time stock tracking across every location, SKU, and bin. Automated reorders, lot and batch control, expiry date management, barcode scanning, and a complete audit trail—built for businesses where compliance isn't optional.
Custom warehouse workflows built around your layout, naming conventions, and processes. Receiving, put-away, picking, packing, and shipping—configured to match how your team actually operates, not a rigid template.
Manage complex order flows from first click to final fulfilment in one place. Multi-channel order capture, smart inventory allocation, automated pick/pack workflows, carrier selection, and full tracking visibility.
Optimised wave, batch, and zone-based picking with barcode verification, automated carrier selection, label printing, tracking sync, and SLA monitoring—every shipment tracked with a complete end-to-end audit trail.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, handle multi-currency POs, track budgets, and sync with financial systems—all in one structured workflow.
Manage daily workloads and production batches matched to your orders and delivery schedule. Custom stages, QC checkpoints, raw material traceability, and finished goods tracking—modelled around how you actually make things.
Keel builds storage inventory management software; we don't provide storage space. It is for UK businesses running their own warehouse or storage site, and for 3PLs and storage operators that need a better stock control system. Keel gives you real-time visibility across every location, down to the bin: goods-in and put-away with barcode scanning, transfers between warehouses and reservation tracking, cycle counting without shutdowns, lot, batch and expiry tracking for FIFO and FEFO picking, and automated reorder points with demand-based suggestions. Stock syncs with e-commerce sites such as Shopify and Amazon, with 3PLs and with IoT devices such as smart shelves. Keel is run by Planko Ltd, a UK-registered company in Altrincham, Cheshire, registered with the ICO under reference ZB524558.
See what operators say about building on Keel.
Keel is built by operators, for operators. We build and hand over the software; you keep full control of your stock, your data and your warehouse processes.
Founded by former Echo executives who built systems shipping 50,000 medicines daily, we understand real operational complexity.
Keel is run by Planko Ltd, a company registered in the United Kingdom and registered with the ICO under reference ZB524558. Billing is in GBP with VAT added, and multi-region data residency lets you choose where your stock data is hosted, including the UK.
Keel's managed build service gets your custom inventory system live and handed over to your team in weeks, not months.
Unlike off-the-shelf SaaS, Keel gives you full ownership and control—iterate, extend, and evolve your workflows without vendor lock-in.
Operators who've been in your shoes, building tools that actually work.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO and CPO, they built custom software to run operations shipping 50k medicines to 600k customers daily, scaling the business to $130m in annual revenue. When off-the-shelf tools couldn't keep pace, they built the solution they wished existed. Keel is operated by Planko Ltd, a company registered in the United Kingdom, headquartered in Altrincham, Cheshire, with a team in London, and registered with the ICO under reference ZB524558. Keel is backed by $6m in seed funding from leading European investors Earlybird and LocalGlobe.
Outsourcing means a UK 3PL or storage provider holds your goods and manages the stock for you, which suits businesses without their own warehouse. Running your own stock with custom software suits businesses that keep their own storage sites and want full control. Keel builds that software and, with Build for Me, hands it over to your team. Many 3PLs use custom software too.
Book a personalised demo with our UK-registered team to see stock control software built around your storage operation.
Registered with the UK ICO under reference ZB524558.
Seed funded by leading European venture capital investors.
Publicly auditable codebase built on engineering best practices.
Keel builds inventory software; we don't provide storage space. Tell us where your warehouses or storage sites are in the UK and how you manage stock today, and we'll show you a system built around your workflow, live in weeks.
You can also send us a quick email at hello@keel.so.
You can also send us a quick email at hello@keel.so.