UK businesses that have outgrown spreadsheets, accounting add-ons and free stock apps need bespoke stock control built for their complexity. Keel builds a stock control system around how you actually work: goods in and out, transfers between sites, stock takes, reorder points, batch and expiry tracking, and stock valuation that lines up with your finance system. Built by a UK-registered company, live in weeks and fully owned by you.
Stock control at the centre, with the operations around it — goods in, stock takes and reordering, plus procurement, production, orders, warehouse and fulfilment — custom-built for manufacturers, food and drink, health and beauty, consumer goods and installation businesses across the UK.
Complete stock visibility and control across every location, SKU, and variant. Real-time tracking, lot and batch control, automated reorders, cycle counting, and full audit trails — built for your operations, not a generic template.
Custom warehouse workflows built around your layout, naming conventions, and processes. From receiving and put-away to picking, packing, and shipping — configured to match how your team actually works.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated warehouse rules, and a complete audit trail — all from one place.
Professional-grade procurement to manage suppliers, automate purchase orders, and streamline replenishment. From purchase request to receipt with structured approvals, three-way matching, and automatic inventory updates.
Get orders out the door efficiently with wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, and full SLA monitoring at every stage.
Manage production batches, scheduling, and quality control built for your manufacturing complexity. Every input, transformation, and output traced from raw materials through to finished goods with QC checkpoints built into the flow.
Stock control inside Xero, Sage or a free till app works well until you run several sites, batches with best-before dates, raw materials that become finished goods, or stock that sits in vans and on jobs. That is the point where UK businesses look for bespoke stock control. Keel builds it around your operation: goods in against purchase orders, goods out, transfers between locations, adjustments with reason codes, stock takes and cycle counts without closing the warehouse, reorder points and safety stock, and lot, batch, serial and expiry tracking. Stock is valued on FIFO, average or standard cost, so the figures your finance team uses at month-end come from one audited record — and stock levels, orders and returns can still sync with Shopify, Amazon and your 3PL. Keel is a company registered in the United Kingdom, based in Altrincham; you're live in weeks and you own the system.
See how operations teams building on Keel replaced spreadsheets and legacy systems with inventory software they own.
Keel isn't another off-the-shelf stock app. It's bespoke stock control from a UK-registered company, built for operations teams who have outgrown spreadsheets and accounting add-ons.
Planko Ltd t/a Keel is registered in the United Kingdom and with the ICO (ZB524558). Choose where your stock data is hosted, including the UK, and pay one fixed yearly subscription in GBP.
Go from brief to a fully deployed, production-ready stock control system in weeks, not months of lengthy enterprise implementation.
Full ownership and control of your data model and software — iterate and evolve your inventory system as your UK business scales.
Founded by operators who built inventory systems processing 50,000 medicines daily — they understand real-world operational complexity firsthand.
Operators who've built and scaled complex inventory systems from the ground up.
Keel was founded in 2021 by three former executives of Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO and CPO, they built the custom software that ran Echo's operations, shipping 50,000 medicines to 600,000 customers daily and growing the business to $130 million annual revenue. Legacy stock control and operations software couldn't scale at the speed they needed or meet the demands of the highly regulated pharmacy world, so they built Keel. Planko Ltd t/a Keel is a company registered in the United Kingdom, based in Altrincham, Cheshire, hiring in London and registered with the ICO (ZB524558). In 2024, Keel raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe. Today, Keel builds stock control and operations software for UK operators and beyond — software they truly own.
UK businesses use anything from spreadsheets and the stock features in accounting packages such as Xero or Sage, through dedicated stock control systems, to bespoke software. Accounting add-ons suit simple stock. If you run several sites, batch or expiry dates, manufacturing inputs, or sell through Shopify, Amazon and 3PLs, a bespoke system built on Keel models your stock exactly and keeps the data your finance team relies on clean.
Speak to our UK team about bespoke stock control — a conversation about your stock, sites and finance set-up.
Registered with the UK Information Commissioner's Office (ZB524558)
Backed by leading European investors
Deny-by-default access control and full audit trails
Tell us how many SKUs and sites you run, where you're based in the UK and what you use today — spreadsheets, a Xero or Sage add-on, or an ERP. We'll show you how a bespoke Keel stock control system would be built around your operation. Most clients are live within weeks.
You can also send us a quick email at hello@keel.so.
You can also send us a quick email at hello@keel.so.