UK businesses outgrowing spreadsheets and rigid off-the-shelf tools need stock control software built for their complexity. Keel delivers a fully custom inventory management system with real-time visibility, automated reorders, multi-location tracking, and seamless integrations — built around how your operations actually run, not a generic template.
End-to-end inventory and operations software, custom-built to match the exact complexity of your UK business.
Complete stock visibility and control across every location, SKU, and variant. Real-time tracking, lot and batch control, automated reorders, cycle counting, and full audit trails — built for your operations, not a generic template.
Custom warehouse workflows built around your layout, naming conventions, and processes. From receiving and put-away to picking, packing, and shipping — configured to match how your team actually works.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated warehouse rules, and a complete audit trail — all from one place.
Professional-grade procurement to manage suppliers, automate purchase orders, and streamline replenishment. From purchase request to receipt with structured approvals, three-way matching, and automatic inventory updates.
Get orders out the door efficiently with wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, tracking sync, and full SLA monitoring at every stage.
Manage production batches, scheduling, and quality control built for your manufacturing complexity. Every input, transformation, and output traced from raw materials through to finished goods with QC checkpoints built into the flow.
UK businesses operating across multiple locations, SKUs, and supply chains need more than a generic tool can offer. Keel builds stock control software that models your exact operations — whether you're managing expiry dates in a regulated industry, running multi-warehouse transfers, or syncing stock across Shopify and Amazon. From real-time bin-level visibility to automated reorder points and FIFO valuation, you get a system you truly own and can evolve as you grow.
See how UK businesses have replaced spreadsheets and legacy systems with Keel's custom inventory software.
Keel isn't another off-the-shelf tool. Here's what makes us the right choice for UK operations teams who need real flexibility.
Every system is custom-built to your exact workflows, SKU structures, and UK operational requirements — no rigid templates.
Go from brief to a fully deployed, production-ready stock control system in weeks, not months of lengthy enterprise implementation.
Full ownership and control of your data model and software — iterate and evolve your inventory system as your UK business scales.
Founded by operators who built inventory systems processing 50,000 medicines daily — they understand real-world operational complexity firsthand.
Operators who've built and scaled complex inventory systems from the ground up.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom software to run operations shipping 50,000 medicines to 600,000 customers daily, growing the business to $130 million annual revenue. Based in Altrincham, Cheshire, they built Keel because they experienced first-hand how legacy stock control and operations software couldn't scale at the speed a fast-growing UK business demands. In 2024, Keel raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe. Today, Keel empowers UK operators and beyond with flexible, powerful operations software they truly own.
Stock control software ranges from basic spreadsheets to off-the-shelf tools like Unleashed or Cin7, through to custom-built platforms like Keel. The right choice depends on your complexity — if you manage multiple locations, SKUs with unique attributes, expiry dates, or need integrations with Shopify, Amazon, or 3PLs, a custom system built on Keel gives you the flexibility and control that generic tools simply can't match.
Speak to our team for a free consultation tailored to your inventory management needs.
UK data protection authority registered business
Backed by leading European investors
Deny-by-default access control and full audit trails
Tell us about your inventory management challenges and we'll show you exactly how a custom Keel system can be built around your operations. Most clients are live within weeks.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz