Order Management
Manage complex order flows from first click to final fulfilment. Capture orders across multiple channels, automate workflows, allocate inventory intelligently, and keep tracking synced — all from one place.
eCommerce operations move fast — and off-the-shelf delivery tools can't keep up. Keel builds custom delivery management software tailored to your exact workflows, carrier integrations, and fulfilment logic. From order capture to last-mile tracking, gain complete visibility and control over every shipment, without the limitations of legacy systems or bloated enterprise ERPs.
End-to-end custom software solutions covering every stage of your eCommerce delivery and fulfilment operations.
Manage complex order flows from first click to final fulfilment. Capture orders across multiple channels, automate workflows, allocate inventory intelligently, and keep tracking synced — all from one place.
Get orders out the door efficiently with optimized pick, pack, and ship workflows. Includes carrier integrations, automated label printing, SLA tracking, exception handling, and end-of-day closeouts.
Build warehouse workflows that match exactly how your business operates. Configured around your floor layout, receiving processes, picking logic, and special handling rules — not a rigid off-the-shelf template.
Real-time inventory visibility across every location, down to the bin. Supports multi-location stock, barcode scanning, lot tracking, automated reorders, and seamless sync with Shopify, Amazon, and 3PLs.
Automatically generated, clean, and intuitive interfaces for your operations, logistics, and customer service teams — built from your schema so everyone interacts with data securely and in real time.
Transition to Keel's platform smoothly with a fully managed migration service. Get up and running quickly without disrupting live operations, with expert support throughout the entire onboarding process.
We start by understanding exactly how your eCommerce operation works — your order channels, carrier relationships, fulfilment rules, and exception handling. No assumptions, no generic templates. Your process becomes the blueprint.
See how fast-moving eCommerce businesses replaced rigid tools with systems they truly own.
Keel is built by operators, for operators — combining deep fulfilment expertise with a platform engineered for total flexibility and ownership.
Founded by executives who shipped 50k medicines daily, we understand the real complexity of high-volume eCommerce fulfilment.
Launch tailored delivery management systems in weeks, not months — with full ownership and no dependency on a large dev team.
You own the code, the data, and the logic. Iterate and evolve your delivery workflows freely without vendor lock-in or expensive change requests.
Serverless infrastructure with version control and multiple environments means your delivery system scales confidently as your eCommerce volumes grow.
Operators who've been in your position and built the solution they wished existed.
Keel was founded in 2021 by three former executives — CEO, CTO, and CPO — from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, they built custom operations software from scratch to manage the shipping of 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. They experienced first-hand how inflexible legacy systems and off-the-shelf tools couldn't keep pace with a fast-moving, highly regulated operation. So they built Keel — the platform they wished had existed. Headquartered in Altrincham, Cheshire, and backed by $6 million in seed funding from leading European investors Earlybird and LocalGlobe, Keel is on a mission to empower operators everywhere with flexible, powerful software they truly own.
Custom delivery management software is built specifically around your business's workflows, carrier integrations, and fulfilment logic — rather than forcing you to adapt to a generic system. Unlike off-the-shelf tools, a custom solution gives you full ownership of the code and data, the ability to evolve the system as your operation changes, and no feature limitations imposed by a third-party vendor's product roadmap.
Talk to the Keel team for a no-obligation conversation about your eCommerce operation.
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Seed funded by two of Europe's leading technology venture capital investors.
Keel's core platform is open source, ensuring transparency, community trust, and engineering best practices.
Tell us about your eCommerce operation and we'll show you exactly how a tailored delivery management system can be built and in your hands within weeks.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz