Inventory Management
Custom inventory software with real-time tracking, lot control, multi-location support, automated reorders, and full audit trails—built for the complexity off-the-shelf tools simply can't handle.
Keel empowers businesses to build, own, and evolve custom software that matches exactly how they operate—without the bloat of legacy ERPs or the limits of off-the-shelf tools. From inventory and order management to CRM and fulfilment, go from concept to production-ready backend in weeks, with complete control over your data, workflows, and infrastructure.
From operations platforms to bespoke business systems, we build and deploy software tailored precisely to how your business works.
Custom inventory software with real-time tracking, lot control, multi-location support, automated reorders, and full audit trails—built for the complexity off-the-shelf tools simply can't handle.
Manage complex order flows from first click to final fulfilment in one place, with automated workflows, smart inventory allocation, carrier selection, and complete order lifecycle visibility.
Build CRM systems that mirror your organisation's real operations, with custom alerts, performance monitoring, role-based permissions, and seamless integrations with your existing marketing and sales tools.
Create warehouse workflows built around your exact layout, naming conventions, and team processes—from receiving and put-away to picking, packing, and shipping—without rigid templates.
A professional-grade procurement stack to manage suppliers, automate purchase orders, streamline replenishment, and maintain full budget control with three-way matching and a complete audit trail.
Streamline fulfilment with optimised picking, barcode verification, automated carrier selection, and SLA tracking, alongside production management built around your unique manufacturing stages and QC checkpoints.
We work closely with your team to understand exactly how your operations run—your workflows, exceptions, terminology, and goals. No generic assumptions. Every requirement is documented so the system we build reflects your actual business, not a template.
See how fast-moving businesses like Bravely, HIVED, Klira, and Egg have built and scaled with Keel.
Built by operators for operators, Keel delivers the speed, flexibility, and ownership that legacy software and off-the-shelf tools simply cannot match.
Go from business requirement to a production-ready custom backend in weeks, not months.
You own your code, your data, and your infrastructure—with zero vendor lock-in, ever.
Founded by executives who built mission-critical software at Echo, serving 600k customers daily.
Backed by $6m in seed funding from leading European investors Earlybird and LocalGlobe.
Operators turned builders, on a mission to give every business the software it deserves.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U—where they served as CEO, CTO, and CPO. At Echo, they built custom software that shipped 50,000 medicines to 600,000 customers daily, scaling the business to $130m in annual revenue. That hands-on experience in a highly regulated, fast-moving environment gave them a deep understanding of what operators actually need: flexible tools they truly own and can iterate on quickly. In 2024, Keel raised $6m in seed funding from Earlybird and LocalGlobe to bring this vision to businesses everywhere. Today, Keel powers operations teams at companies including Bravely, HIVED, Klira, and Egg.
Product development services cover the end-to-end process of designing, building, testing, and deploying software tailored to a business's specific needs. This includes requirements discovery, system architecture, backend and API development, internal tooling, quality assurance, and handover. At Keel, this means delivering a fully custom, production-ready system your team owns and can evolve without ongoing dependency on a vendor.
Talk to the Keel team for a free consultation about your operations and what we can build together.
UK data protection authority registered business, reference ZB524558.
Backed by leading European venture investors in 2024.
Publicly auditable codebase on GitHub, built on engineering best practices.
Tell us about your operations and we'll show you how Keel can deliver a production-ready custom system in weeks. No generic demos—just a real conversation about what you need.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz