Keel Platform
A programmable, code-first operations platform delivering a complete backend with database, APIs, auth, permissions, observability, and internal tools — all deployed on serverless infrastructure, ready to scale instantly.
London's fast-moving tech scene demands software that scales as fast as you do. Keel delivers production-ready full stack development — custom backends, APIs, internal tools, and operations platforms — built and deployed in weeks, not months. Whether you're a Series A startup in Shoreditch or an established operator in the City, Keel gives you complete ownership of every system you build.
From production-ready backends to custom operations platforms, we build every layer of your stack with precision and speed.
A programmable, code-first operations platform delivering a complete backend with database, APIs, auth, permissions, observability, and internal tools — all deployed on serverless infrastructure, ready to scale instantly.
Go from prompt to production backend in under two minutes. Describe your system and receive a fully deployed backend — including database, APIs, auth, and internal tools — on serverless infrastructure built to scale.
Build bespoke CRM systems that mirror your exact operations, with custom alerts, performance monitoring, workflow automation, role-based permissions, and seamless API integrations with your existing tools.
Automatically generate clean, fast, and intuitive internal tools from your Keel schema — giving operations, customer service, and finance teams instant, secure access to the data they need, with zero training required.
Keel's team works with you in real-time to model a fully custom platform around your actual business process. Go live in weeks, with complete ownership handed over to your team upon delivery.
Transition smoothly to the Keel platform with a fully managed migration service. Keel handles the complexity of moving your existing systems so your team can hit the ground running with minimal disruption.
London operators know that speed and flexibility are non-negotiable. Keel's full stack development services deliver production-grade backends, APIs, and custom platforms in weeks — not the months that traditional development agencies demand. Built on engineering best practices with end-to-end type safety, version control, and serverless infrastructure, every system you build on Keel is one you truly own, can iterate on freely, and scale with complete confidence as your business grows.
See how fast-moving businesses like Bravely, HIVED, Klira, and Egg have built and scaled with Keel.
Keel isn't just another development shop — it's a platform built by operators, for operators who need real ownership and real speed.
Deploy a fully functional production backend with APIs, auth, and a database in under two minutes — giving London teams an unmatched speed-to-market advantage.
Every system you build is yours — with version control, full local development, open-source components, and direct database access, no vendor lock-in ever.
ICO-registered and built with deny-by-default access control, row- and role-based permissions, and OpenTelemetry observability to meet the compliance demands of London's regulated industries.
With $6m in seed funding from Earlybird and LocalGlobe, Keel is a platform built to last — giving UK businesses a reliable, long-term full stack development partner.
Meet the experienced team behind Keel's full stack development platform.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, the founding team served as CEO, CTO, and CPO, building custom software that shipped 50,000 medicines to 600,000 customers daily and scaled the business to $130m in annual revenue. Having experienced first-hand how inflexible legacy software stifles growth — particularly in highly regulated environments — they built the solution they wished had existed. Keel is now trusted by ambitious operators across the UK, from London-based logistics disruptors to regulated health and commerce businesses, and has raised $6m in seed funding from leading European investors Earlybird and LocalGlobe.
Yes — full-stack developers remain among the most sought-after technical professionals in the UK, particularly in London's thriving tech ecosystem. Demand is driven by the growth of SaaS, e-commerce, and operations-focused businesses that need end-to-end custom systems. Platforms like Keel address this demand by enabling teams to build and deploy production-grade full stack systems rapidly, without needing a large in-house engineering team.
Talk to Keel's team for a no-obligation consultation tailored to your project needs.
Registered with the UK Information Commissioner's Office for compliant data handling
Backed by Earlybird and LocalGlobe, leading European venture investors
Transparent, community-vetted codebase built on engineering best practices
Tell us about your project and a Keel specialist will get back to you to discuss your requirements, timeline, and the fastest path to a production-ready system.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz