Take complete ownership of your stock with Keel's cloud-hosted inventory management software—built around your operations, not a rigid template. Track every unit in real time, automate reorders, manage multiple locations, and integrate seamlessly with your existing tools. Purpose-built for fast-moving teams who need total visibility, compliance-ready traceability, and the flexibility legacy systems simply can't deliver.
A complete suite of cloud-hosted inventory tools built to match your exact operations—from stock tracking to procurement and fulfilment.
Real-time stock tracking across every location, SKU, and bin. Includes lot and serial number traceability, automated reorder triggers, cycle counting, expiry management, and a full audit trail built for compliance-driven teams.
Design warehouse workflows around your layout and team—not a generic template. Covers receiving, put-away, picking, packing, and shipping, all configured to your exact process and exception-handling rules.
End-to-end purchasing control from requisition to receipt. Manage suppliers, automate approvals, track budgets, and synchronize seamlessly with financial systems through three-way matching and a complete audit trail.
Track every order from first click to final fulfilment in one place. Automate warehouse rules, carrier selection, inventory allocation, backorder handling, and returns—all with real-time visibility at high volumes.
Streamline pick, pack, and ship operations with wave and batch picking, barcode verification, automated carrier selection, SLA tracking, and structured exception handling for every shipment.
Manage production batches that align with your orders and delivery schedule. Model your exact stages, QC checkpoints, raw material inputs, and finished goods outputs—with full traceability throughout.
Keel's cloud-hosted inventory management software gives operations teams complete ownership over how they track, manage, and automate their stock. Whether you're handling complex SKUs with unique attributes, managing inventory across multiple warehouses, or operating in a heavily regulated environment where compliance isn't optional, Keel builds around your actual process. Real-time visibility down to the bin, automated reorder logic that factors in supplier lead times, and IoT integrations that keep your data accurate without manual effort—all deployed on secure, scalable serverless infrastructure.
See how fast-moving operations teams use Keel to replace spreadsheets and legacy systems with software they truly own.
Keel was built by operators who lived with the limitations of off-the-shelf tools—here's what makes our approach fundamentally different.
Full audit trails, lot tracking, and role-based permissions meet the standards regulated industries actually require.
Go live in weeks, not months—Keel models your real workflows and hands full ownership to your team.
No rigid templates—your SKU logic, exception rules, and warehouse layout are all built in from the start.
Serverless cloud hosting scales automatically as your inventory volumes and locations grow, with no performance compromise.
Operators who built enterprise-scale systems and returned to solve the problem properly.
Keel was founded in 2021 by three former executives—CEO, CTO, and CPO—from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, they built custom software that shipped 50,000 medicines to 600,000 customers daily, growing the business to $130 million in annual revenue. They experienced first-hand how legacy inventory and operations software couldn't scale at the speed a modern business demands—so they built what they wished had existed. Headquartered in Altrincham, Cheshire, Keel is now trusted by fast-moving operations teams across the UK and Europe, and in 2024 raised $6 million in seed funding from leading investors Earlybird and LocalGlobe to accelerate that mission.
Unlike off-the-shelf tools, Keel builds your inventory management system around your actual workflows, SKU structures, and exception-handling rules—not a generic template. You get full ownership of the codebase, complete control over your data model, and the ability to evolve the system as your business changes, without waiting on a vendor's product roadmap.
Speak directly with our team for a personalized walkthrough tailored to your operations.
Registered with the UK Information Commissioner's Office for data protection compliance.
Funded by leading European venture investors in 2024.
Publicly auditable codebase built on engineering best practices.
Tell us about your operations and we'll show you exactly how Keel can be built around your processes. No generic demos—just a real conversation about your stock management challenges.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz