Inventory Management
Real-time inventory tracking across every location and SKU, with automated reorder points, lot tracking, serial numbers, expiry dates, and a complete audit trail—built for retail complexity.
Managing retail inventory shouldn't mean choosing between rigid off-the-shelf software and expensive enterprise systems. Keel's inventory platform gives retailers real-time stock visibility, automated reorders, multi-location tracking, and seamless integrations—all built around how your business actually operates. Discover why fast-moving retail teams are switching to a system they truly own.
Everything retail operations teams need to track, manage, and optimize inventory—built around your exact workflows.
Real-time inventory tracking across every location and SKU, with automated reorder points, lot tracking, serial numbers, expiry dates, and a complete audit trail—built for retail complexity.
Manage complex retail order flows from first click to final fulfilment. Track every order, automate workflows, allocate inventory intelligently, and handle splits, backorders, and returns.
Pick, pack, and ship with optimized wave and batch picking, barcode verification, automated carrier selection, label printing, and real-time tracking sync for every retail shipment.
Automate purchase orders, manage supplier relationships, track spend, and streamline replenishment with structured approval workflows and three-way matching built for retail buyers.
Custom warehouse workflows built around your retail layout, naming conventions, and floor structure—covering receiving, put-away, picking, packing, and shipping without rigid templates.
Automatically generated clean, fast, and intuitive interfaces for your retail operations, customer service, and finance teams—no training needed, ready to use from day one.
Most retail inventory tools force you to adapt your operations to their rigid structure. Keel flips this entirely—delivering a fully customizable inventory platform that mirrors how your retail business actually works. From real-time stock visibility across every location to automated reorders, barcode scanning, IoT integrations, and seamless Shopify or Amazon sync, Keel handles the complexity that off-the-shelf tools simply can't. Launch in weeks, not months, and own a system that scales as confidently as your business does.
See how fast-moving retail and operations teams use Keel to take full control of their inventory.
Keel was built by operators who experienced first-hand what happens when inventory tools can't keep up. Here's what makes us different.
Founded by former Echo executives who shipped 50k medicines daily—Keel solves real retail operational complexity from lived experience.
Go live with a fully tailored retail inventory system in weeks, not months—without a large developer team or lengthy implementation cycles.
Unlike legacy ERPs, Keel gives you complete ownership and control of your inventory data, workflows, and system—iterate freely as your retail needs evolve.
Connect instantly with Shopify, Amazon, 3PLs, IoT smart shelves, and your existing tech stack—keeping stock levels perfectly synchronized across every retail channel.
Built by operators who understand the real cost of broken inventory systems.
Keel was founded in 2021 by three former executives—CEO, CTO, and CPO—from Echo, Europe's fastest-growing online pharmacy, which was later acquired by Pharmacy2U. At Echo, they built custom software to manage the daily fulfilment of 50,000 medicines to 600,000 customers, growing the business to $130 million in annual revenue. They discovered first-hand that off-the-shelf inventory and operations tools simply couldn't scale fast enough—so they built what they wished had existed. Headquartered in Altrincham, Cheshire, Keel raised $6 million in seed funding in 2024 from leading European investors Earlybird and LocalGlobe, and is on a mission to empower operators everywhere with flexible, powerful tools they truly own.
Popular inventory tools include Shopify, TradeGecko, and Cin7—but these off-the-shelf options often lack the flexibility retailers need as they scale. Keel offers a fully customizable alternative that adapts to your exact workflows, SKU structure, and multi-location setup, giving you the power of enterprise software without the rigidity or the enterprise price tag.
Talk to our team for a free walkthrough of how Keel can be built around your retail operations.
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Funded by leading European venture capital investors
Transparent, community-trusted engineering certified
Tell us about your retail operation and we'll show you exactly how Keel can be built around it. No generic demos—just a real conversation about your inventory challenges.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz