Inventory Management
Real-time visibility and total control over every unit across all locations. Custom alerts, lot tracking, automated reorders, multi-location support, and full audit trails built for your exact SKU complexity.
Off-the-shelf software can't keep pace with the complexity of modern supply chains. Keel builds fully custom supply chain systems—inventory, procurement, warehouse, fulfilment, and more—tailored precisely to your workflows. Own your operations, integrate your entire tech stack, and go live in weeks, not months, with infrastructure built to scale alongside your business.
End-to-end supply chain software built around your exact operations—from inventory and procurement to fulfilment and beyond.
Real-time visibility and total control over every unit across all locations. Custom alerts, lot tracking, automated reorders, multi-location support, and full audit trails built for your exact SKU complexity.
Manage complex order flows from first click to final fulfilment in one place. Multi-channel capture, smart allocation, automated workflows, and complete order lifecycle tracking at any volume.
Custom warehouse workflows built around your layout, team, and processes—not a rigid template. Receiving, put-away, picking, packing, and shipping configured to your exact operations.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, track spend, and eliminate email and spreadsheet dependencies with a fully custom solution.
Get orders out the door efficiently with complete visibility at every stage. Optimised picking, automated carrier selection, label printing, tracking sync, SLA monitoring, and exception handling built in.
Manage daily workloads and production batches matched to your orders and delivery. Custom stages, checkpoints, and QC flows built around how you actually manufacture—raw materials to finished goods.
We start by deeply understanding your supply chain—your workflows, exceptions, integrations, and pain points. Nothing is assumed; every stage of your process is documented so the system reflects how you actually operate, not a generic template.
See how fast-moving operations teams replaced legacy systems with custom software they truly own.
Keel is the modern ERP alternative built for operations teams who need total flexibility, speed, and ownership—without the complexity of legacy enterprise software.
Go from concept to live production system in weeks, not months, with Keel's code-first platform.
Own and control your data, logic, and workflows entirely—no vendor lock-in, ever.
Founded by former Echo executives who built custom software scaling to $130m revenue—Keel solves real operational problems.
Every system is built around your exact process—your rules, your exceptions, your terminology—not a rigid off-the-shelf template.
Built by operators who have solved these exact challenges at scale.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built custom software to run operations shipping 50,000 medicines to 600,000 customers daily, growing the business to $130m in annual revenue. They experienced first-hand how legacy software couldn't scale at speed, so they built the solution they wished had existed. Since founding Keel, the team has raised $6m in seed funding from leading European investors Earlybird and LocalGlobe, and is on a mission to empower operators everywhere with flexible, powerful tools they truly own—without resorting to archaic ERP systems.
Most custom supply chain systems are delivered and live within weeks, not months. Keel's code-first platform and Schema-driven approach dramatically accelerates development. The exact timeline depends on the scope and complexity of your operations, but the Build for Me service is specifically designed to get you live as fast as possible with full team handover included.
Speak with a Keel expert to discuss your specific operations and get a tailored recommendation.
UK data protection authority registration ensuring compliance
Funded by leading European venture capital investors
Transparent, community-verified codebase on GitHub
Tell us about your operations and we'll show you exactly how Keel can be built around your workflows. Get a tailored consultation with no commitment required.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz