Keel Platform
A programmable, code-first operations platform with a complete backend — database, APIs, auth, permissions, and observability — all deployed on serverless infrastructure and built on engineering best practices.
Keel delivers agile software development consulting that turns your operational vision into production-ready systems in weeks, not months. Built code-first on engineering best practices, our platform gives fast-moving teams the flexibility to launch, iterate, and scale custom software without the bloat of legacy enterprise tools or the limitations of off-the-shelf solutions.

From rapid backend generation to fully custom-built platforms, we deliver agile solutions that fit your exact business process.
A programmable, code-first operations platform with a complete backend — database, APIs, auth, permissions, and observability — all deployed on serverless infrastructure and built on engineering best practices.
From prompt to production backend in 2 minutes. Describe your system and get a fully deployed backend with APIs, auth, internal tools, and scalable serverless infrastructure ready to go.
Keel's experts model and build your platform around your actual business process in real time. Go live in weeks and take full ownership — without needing a large in-house development team.

We start by deeply understanding your business operations, workflows, and pain points. Together we define the scope, data model, and system requirements so every sprint is grounded in what your business actually needs — not generic assumptions.
See how fast-moving teams use Keel to replace rigid legacy tools with software they truly own.
We bring a founder-level understanding of operational complexity to every engagement, delivering agile software built for the way your business actually works.
Launch tailored, production-ready systems in weeks — not the months that traditional software agencies or ERP vendors require.
You own your data, your codebase, and your workflows. No vendor lock-in, no black-box systems — complete control over every layer of your software.
Built code-first with version control, end-to-end type safety, built-in testing, and OpenTelemetry observability baked in from day one.
Founded by operators who built software scaling to $130m revenue — Keel solves operational complexity with real-world insight, not theoretical consulting.
Meet the team that built Keel to solve the problems they lived firsthand.
Keel was founded in 2021 by three former executives — CEO, CTO, and CPO — from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, the team built custom operations software that shipped 50,000 medicines to 600,000 customers daily, scaling the business to $130m in annual revenue. They experienced first-hand how inflexible legacy systems created a ceiling on growth, so they built the platform they wished had existed. In 2024, Keel raised $6m in seed funding from Earlybird and LocalGlobe, and continues to empower operators everywhere with agile, custom-built software they truly own and can evolve without waiting on external development teams.
Agile software development is an iterative approach to building software that prioritises collaboration, flexibility, and continuous delivery. Rather than delivering a finished product after months of planning, agile teams work in short sprints — typically 1–4 weeks — shipping working software continuously. This allows requirements to evolve based on real feedback, reducing risk and ensuring the final product closely matches actual business needs.
Talk to our team for a free consultation and discover how Keel can transform your operations.
Registered with the UK Information Commissioner's Office for data protection compliance
Venture-backed by leading European investors, validating platform quality and vision
Publicly auditable codebase on GitHub, built on transparent engineering best practices
Tell us about your project and a Keel expert will get back to you to discuss how we can deliver your custom agile solution — typically live within weeks, not months.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz