Inventory Management
Real-time stock tracking across every location, SKU, and channel. Custom alerts, automated reorders, lot and serial number traceability, barcode scanning, and full audit trails built around your resale operation.
Reselling demands real-time visibility across every SKU, location, and channel — and off-the-shelf tools rarely keep up. Keel's custom inventory management software is built around how your resale operation actually works: multi-channel stock sync, automated reorders, lot tracking, and deep integrations with platforms like Amazon and Shopify, all in one system you truly own.

End-to-end inventory and operations tools built specifically for resellers who need total control and flexibility.
Real-time stock tracking across every location, SKU, and channel. Custom alerts, automated reorders, lot and serial number traceability, barcode scanning, and full audit trails built around your resale operation.
Manage complex multi-channel order flows from first click to final fulfilment. Automate workflows, allocate inventory smartly, handle backorders, and track every order in one unified place.
Custom warehouse workflows built around your layout, naming conventions, and team processes — not a rigid template. Receiving, put-away, picking, packing, and shipping configured exactly as you need.
Pick, pack, and ship with complete visibility at every stage. Optimised wave and batch picking, barcode verification, automated carrier selection, label printing, and SLA tracking built in.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, track budgets, and sync seamlessly with financial systems to eliminate spreadsheet chaos.
Automatically generated, clean and intuitive interfaces that let your entire team — operations, customer service, finance — interact with inventory data securely and in real time.

We start by mapping your exact resale workflows — your SKU structure, warehouse layout, sales channels, and supplier relationships. No generic assumptions; your process becomes the blueprint for everything we build.
See how fast-moving resellers and operations teams have transformed their inventory with Keel.
Built by operators who lived the pain of inflexible software, Keel gives resellers the control and agility legacy tools never could.
Founded by executives who scaled a pharmacy to $130m revenue using custom-built operations software — they understand what resellers actually need.
You own your data, your workflows, and your system — iterate and evolve it freely without depending on a vendor's roadmap.
Go from business requirements to a live, production-ready inventory system in weeks, not the months legacy ERP implementations demand.
Connect to Amazon, Shopify, 3PLs, and financial tools via API — keeping stock, orders, and returns synchronised across every channel you sell on.
Operators who built world-class systems and then made that power available to everyone.
Keel was founded in 2021 by three former executives — CEO, CTO, and CPO — from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, they built and ran custom operations software that shipped 50,000 medicines to 600,000 customers daily and grew the business to $130m in annual revenue. They saw first-hand how off-the-shelf tools couldn't scale or flex to meet real operational demands, so they built the solution they wished had existed. Headquartered in Altrincham, Cheshire, Keel has since raised $6m in seed funding from leading European investors Earlybird and LocalGlobe, and is on a mission to empower operators everywhere — from resellers to regulated industries — with flexible, powerful software they truly own.
Unlike off-the-shelf tools that force you into their data model and workflows, Keel builds your inventory system around how your resale business actually operates. You get custom SKU structures, bespoke picking and fulfilment flows, and integrations tailored to your channels — all on infrastructure you own and can evolve freely without vendor lock-in.
Talk to a Keel specialist and get a tailored walkthrough for your resale operation.
UK data protection authority registered business
Seed funded by leading European venture investors
Transparent, community-verified engineering on GitHub
Tell us about your operation and a Keel specialist will map out a custom inventory solution tailored to your channels, workflows, and growth plans — no generic demos, no lengthy sales cycles.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz