Order Management
Manage complex order flows from first click to final fulfilment. Capture orders across multiple channels, automate warehouse rules, handle splits and backorders, and sync tracking updates—all from one place.
UK eCommerce businesses face relentless pressure to ship faster, cut errors, and scale without chaos. Keel's 3PL fulfillment software gives you complete visibility and control—from pick and pack to carrier dispatch—built around your exact workflows, not rigid templates. Purpose-built for the pace of modern UK eCommerce operations.
End-to-end fulfillment and operations software tailored for UK eCommerce businesses and 3PL providers.
Manage complex order flows from first click to final fulfilment. Capture orders across multiple channels, automate warehouse rules, handle splits and backorders, and sync tracking updates—all from one place.
Streamline pick, pack, and ship operations with optimised wave and batch picking, barcode verification, automated carrier selection, label printing, SLA tracking, and a complete audit trail for every shipment.
Build warehouse workflows that match exactly how your operation runs. Configured to your layout, naming conventions, and floor structure—receiving, put-away, picking, packing, and shipping, all in one system.
Real-time inventory tracking across every location, down to the bin. Manage SKUs, lot and batch tracking, expiry dates, automated reorders, and full traceability from receipt to shipment.
Manage suppliers, automate purchase order approvals, and streamline replenishment. Full PO lifecycle management with three-way matching, budget tracking, and seamless inventory updates on receipt.
Automatically generated internal tools for operations, customer service, and finance teams. Clean, fast, intuitive interfaces that let your entire team interact with fulfilment data securely and in real time.
Keel works with your team to model every stage of your fulfilment operation—your warehouse layout, carrier integrations, exception rules, and UK compliance requirements—so the platform reflects reality, not generic assumptions.
See how UK eCommerce and operations teams have transformed their fulfilment with Keel.
Keel is the modern ERP alternative built for fast-moving UK eCommerce and 3PL teams who need real control.
Founded by executives who shipped 50k orders daily at Echo, Keel is built on real operational experience in the UK market.
Own your data, your workflows, and your platform—no vendor lock-in, no rigid templates limiting how your UK operation runs.
Launch a fully customised 3PL fulfilment system in weeks, not months, with Keel's managed build and migration service.
UK ICO-registered (ZB524558) with deny-by-default access control, role-based permissions, and a complete audit trail built in.
Operators who built and scaled real eCommerce fulfilment at pace.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U—where they served as CEO, CTO, and CPO. Together, they built custom software that handled 50,000 medicine shipments to 600,000 customers daily and scaled the business to £130m in annual revenue. Having experienced first-hand how inflexible legacy systems hold UK businesses back, they built the platform they wished had existed. Headquartered in Altrincham, Cheshire, and backed by £6m in seed funding from Earlybird and LocalGlobe, Keel is on a mission to empower operators across the UK and beyond with flexible, powerful tools they truly own. Their customers—including Bravely, HIVED, Klira, and Egg—are proof that modern eCommerce operations deserve better than spreadsheets and outdated ERPs.
3PL fulfillment software manages the end-to-end process of storing, picking, packing, and shipping products on behalf of eCommerce businesses. It connects your sales channels, warehouse operations, and carriers in one system—automating workflows, tracking every order in real time, and giving your team full visibility from receipt to delivery.
Speak to the team and get clarity on how Keel fits your fulfilment operation.
Compliant with UK data protection regulations under the ICO.
Venture-backed by leading European technology investors.
Transparent, community-trusted open-source infrastructure on GitHub.
Get in touch with the Keel team to discuss your eCommerce fulfilment needs. We'll walk you through how a custom-built system can replace the patchwork of tools you're currently relying on—and get you live in weeks.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz