Order Management
Manage complex order flows from first click to final fulfilment. Capture orders across multiple channels, automate warehouse rules, handle splits and backorders, and sync tracking updates—all from one place.
UK third-party logistics operators run many clients' stock, orders and service levels through one warehouse — often on spreadsheets or a rigid off-the-shelf WMS that can't follow each client's rules. Keel builds 3PL fulfilment software on your own data model: stock by SKU, location and client, pick, pack and despatch workflows, carrier integrations and order fulfilment tracked end to end. Built by a UK-registered team, live in weeks and owned by you.

Warehouse management, order fulfilment and inventory software for UK 3PLs and in-house fulfilment teams, modelled around your clients, your warehouse and your carriers.
Manage complex order flows from first click to final fulfilment. Capture orders across multiple channels, automate warehouse rules, handle splits and backorders, and sync tracking updates—all from one place.
Streamline pick, pack, and ship operations with optimised wave and batch picking, barcode verification, automated carrier selection, label printing, SLA tracking, and a complete audit trail for every shipment.
Build warehouse workflows that match how your 3PL operation runs — stock held by client, client-specific receiving, picking and exception rules, and your own layout and naming conventions, from goods-in to despatch in one system.
Real-time inventory tracking across every location, down to the bin. Manage SKUs, lot and batch tracking, expiry dates, automated reorders, and full traceability from receipt to shipment.
Manage suppliers, automate purchase order approvals, and streamline replenishment. Full PO lifecycle management with three-way matching, budget tracking, and seamless inventory updates on receipt.
Automatically generated internal tools for operations, account management and finance teams — client-by-client stock and order views, activity data for client billing and SLA reporting, all in clean, fast interfaces.

Keel works with your team to model every stage of your fulfilment operation—your warehouse layout, carrier integrations, exception rules, and UK compliance requirements—so the platform reflects reality, not generic assumptions.
See what operators say about building their systems on Keel.
Keel is the modern ERP alternative for UK 3PLs and fulfilment teams who need real control — software only, from a UK-registered company.
Founded by the team who built operations software at Echo, Europe's fastest-growing online pharmacy, shipping 50k medicines to 600k customers daily.
Own your data, your workflows, and your platform—no vendor lock-in, no rigid templates limiting how your UK operation runs.
Launch a fully customised 3PL fulfilment system in weeks, not months, with Keel's managed build and migration service.
Planko Ltd t/a Keel is registered in the UK and with the ICO (ZB524558). Choose where data is hosted, including the UK, with deny-by-default access and a full audit trail.
Operators who built and scaled real eCommerce fulfilment at pace.
Keel is the trading name of Planko Ltd, a company registered in the United Kingdom and headquartered in Altrincham, Cheshire, with a team in London. It was founded in 2021 by three former executives of Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO and CPO, they built custom software to run operations shipping 50k medicines to 600k customers daily, growing the business to $130m annual revenue, and saw first-hand how inflexible off-the-shelf systems couldn't keep up with a fast-moving, highly regulated operation. Backed by leading European investors Earlybird and LocalGlobe after a $6m seed round in 2024, and registered with the UK Information Commissioner's Office (ZB524558), Keel builds fulfilment and operations software that operators truly own. Keel's customers include Bravely, HIVED, Klira and Egg.
3PL fulfilment software runs the warehouse operations of a third-party logistics provider: receiving, storing, picking, packing and despatching stock on behalf of client brands. It connects clients' sales channels, the warehouse floor and carriers in one system, keeps stock and orders separate by client, and tracks every order in real time from goods-in to delivery.
Book a personalised demo with Keel's UK team and get clarity on how Keel fits your 3PL or fulfilment operation.
Registered with the UK Information Commissioner's Office (ICO) under reference ZB524558.
Venture-backed by leading European technology investors.
Open-source platform (github.com/teamkeel/keel) built on engineering best practices.
Tell us about your UK 3PL or fulfilment operation — where your warehouse is, how many clients you serve and which carriers you use — and we'll show you how a Keel-built system would run it. Keel builds operations software for 3PLs and in-house fulfilment teams; we don't provide warehousing or fulfilment services.
You can also send us a quick email at hello@keel.so.
You can also send us a quick email at hello@keel.so.