Order Management
Manage complex order flows from first click to final fulfillment. Capture orders from multiple channels, automate workflows, allocate inventory intelligently, and maintain a complete audit trail—even at high volumes.
Running fulfillment across multiple channels shouldn't mean juggling disconnected systems. Keel's omnichannel fulfillment software unifies your order management, warehouse operations, and inventory in one programmable platform—giving fast-moving operations teams the visibility, control, and flexibility they need to scale confidently without the constraints of legacy enterprise tools.
Everything your operations team needs to manage orders, inventory, and fulfillment across every channel from a single platform.
Manage complex order flows from first click to final fulfillment. Capture orders from multiple channels, automate workflows, allocate inventory intelligently, and maintain a complete audit trail—even at high volumes.
Get orders out the door efficiently with optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, and real-time tracking sync across every shipment.
Gain total visibility and control of every unit across all locations. Real-time tracking, lot and serial number traceability, automated reorder points, and seamless e-commerce integrations with Amazon and Shopify.
Build warehouse workflows that match exactly how your business operates. Configured to your layout, your naming conventions, and your unique picking, packing, and receiving processes—not a rigid template.
Manage suppliers, automate purchase order approvals, and streamline replenishment from request to receipt—with three-way matching, budget tracking, and a full audit trail built in.
Automatically generate clean, fast, and intuitive internal tools for operations, customer service, and finance teams—so every department can interact with fulfillment data securely and in real time.
Keel replaces the patchwork of disconnected tools that slow growing businesses down. Built by the team behind Echo—Europe's fastest-growing online pharmacy shipping 50,000 medicines daily—Keel is the programmable operations platform that gives you complete ownership of your fulfillment workflows. Whether you're managing orders from a single storefront or coordinating across multiple sales channels, warehouses, and carriers, Keel configures to your exact process, integrates with your existing tech stack, and scales on serverless infrastructure as your business grows.
See how fast-moving businesses use Keel to take control of their fulfillment operations and grow with confidence.
Keel is built by operators, for operators—delivering the flexibility and ownership that legacy ERP systems and no-code tools simply cannot match.
Founded by Echo's former CEO, CTO, and CPO who scaled a $130M pharmacy operation using custom fulfillment software.
Go live with a fully tailored fulfillment system in weeks, not months—with no large development team required.
Own and control your operations software and data completely—iterate on workflows without waiting on a vendor.
Serverless infrastructure and version-controlled deployments mean your fulfillment platform grows as fast as your business demands.
Operators who built world-class fulfillment systems and then built the platform to do it again.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy—later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built and operated custom software that shipped 50,000 medicines to 600,000 customers daily, growing the business to $130M in annual revenue. They saw first-hand how inflexible off-the-shelf tools became a bottleneck and how owning custom operations software became a decisive competitive advantage. Keel was built to give every operations team that same edge—a programmable platform that is as unique as their business. In 2024, Keel raised $6M in seed funding from leading European investors Earlybird and LocalGlobe, accelerating the mission to empower operators everywhere.
Omnichannel fulfillment is the process of managing and fulfilling customer orders across multiple sales channels—such as online stores, marketplaces, and physical locations—from a unified system. It ensures consistent inventory visibility, order routing, and shipping regardless of where a customer places their order, eliminating the silos that arise when each channel operates independently.
Talk to our operations experts for a free consultation tailored to your business.
UK data protection compliance you can trust
Funded by leading European venture investors
Transparent, community-trusted engineering foundation
Tell us about your business and current operations. Our team will show you how Keel can be configured to your exact fulfillment process and have you live in weeks.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz