Inventory Management
Real-time stock visibility across every location, SKU, and variant. Automated reorder points, lot tracking, barcode scanning, and full audit trails — built to handle the complexity off-the-shelf tools can't.
Retail operations move fast — and off-the-shelf software rarely keeps up. Keel builds custom supply chain software tailored to your exact workflows, giving you real-time visibility across inventory, orders, warehouses, and fulfilment. Built on a code-first platform trusted by fast-moving retail teams, you'll go live in weeks and own every part of your stack.
End-to-end custom supply chain modules built around how your retail business actually operates.
Real-time stock visibility across every location, SKU, and variant. Automated reorder points, lot tracking, barcode scanning, and full audit trails — built to handle the complexity off-the-shelf tools can't.
Manage complex order flows from first click to final fulfilment. Multi-channel order capture, smart inventory allocation, automated pick/pack workflows, and carrier sync — all from one place.
Warehouse workflows built around your layout, naming conventions, and team processes — not a rigid template. Receiving, put-away, picking, packing, and shipping configured to match your exact operations.
From purchase request to supplier receipt — manage POs, automate approvals, track supplier performance, and keep budgets in check with three-way matching and a complete audit trail.
Pick, pack, and ship with optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, and SLA tracking — with full exception handling built in.
Manage daily workloads and production batches matched to orders and delivery schedules. Custom stages, QC checkpoints, and full traceability from raw materials to finished goods.
Most supply chain software forces your retail team to adapt to its limitations. Keel flips that model entirely. Built on a code-first operations platform, Keel models your exact workflows — your SKU structure, your fulfilment rules, your supplier relationships — and deploys a fully owned system in weeks. Retail businesses handling high SKU volumes, multi-location stock, and peak demand surges get the precision and flexibility that legacy ERPs simply can't deliver.
See how fast-moving retail and operations teams replaced legacy systems with Keel's flexible platform.
Built by operators who lived the pain of inflexible software, Keel gives retail teams total ownership and control over their supply chain.
Retail teams go from scoping to a fully deployed, production-ready system in weeks — not months.
Unlike SaaS platforms, you own your data, your workflows, and your system — with no vendor lock-in.
Seamlessly connects with Shopify, Amazon, 3PLs, and your existing retail tech stack out of the box.
Founded by executives who scaled a $130m operation — Keel is built by people who understand retail complexity first-hand.
Operators who built the solution they wished had existed.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO, the founding team scaled Echo to ship 50,000 medicines to 600,000 customers daily, growing revenue to $130m annually. That journey taught them first-hand how inflexible, legacy software becomes a ceiling on growth. They built Keel to give operators everywhere — from retail to logistics — the same competitive advantage: software they own, can iterate on freely, and that scales with their ambition. Backed by $6m in seed funding from Earlybird and LocalGlobe, Keel is now empowering fast-moving retail and operations teams to replace archaic ERPs with tools as unique as their businesses.
Unlike off-the-shelf platforms that force you to adapt your operations to their rigid templates, Keel builds custom supply chain software modelled around your exact workflows, SKU structures, and business rules. You get full ownership of your system, your data, and the ability to evolve it as your retail business grows — without waiting on a vendor's roadmap.
Talk to the Keel team directly and get answers tailored to your retail operations.
UK data protection compliance you can rely on.
Trusted by leading European venture investors.
Verified open-source code with engineering best practices.
Tell us about your current operations and we'll show you exactly how Keel can be built around your processes. No generic demos — just a conversation about your business.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz