Manufacturing operations are too complex for generic software. Keel delivers cloud-based manufacturing software built around your exact processes — your stages, your terminology, your workflows. From production management and inventory control to procurement and fulfilment, get complete visibility and control over every operation, all on infrastructure that scales with you.
End-to-end manufacturing operations software built around your exact processes, from production through to delivery.
Manage daily workloads and production batches aligned with your orders and delivery schedules. Batch management, scheduling, and quality control built for your stages, checkpoints, and terminology — not generic manufacturing assumptions.
Real-time inventory tracking across every location, down to the bin. Lot and batch tracking, serial numbers, expiry dates, automated reorders, and a complete audit trail built for compliance-driven manufacturing environments.
Professional-grade procurement from purchase request to receipt. Manage suppliers, automate approvals, track spend, and streamline replenishment — fully integrated with your financial systems and inventory.
Custom warehouse workflows that match exactly how your operations run. Built around your layout, naming conventions, and floor structure — not a rigid template — covering receiving, put-away, picking, packing, and shipping.
Manage complex order flows from first click to final fulfilment in one place. Multi-channel order capture, smart inventory allocation, automated workflows, carrier selection, and a complete audit trail at any volume.
Get orders out the door efficiently with complete visibility at every stage. Optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, and end-of-day closeouts.
Keel's team works closely with you to map your actual manufacturing processes — your production stages, inventory structure, warehouse layout, and procurement workflows. No assumptions, no generic templates. Every nuance is captured before a line of code is written.
See how fast-moving manufacturing and operations teams replaced legacy software with Keel.
Keel was built by operators who experienced first-hand the limitations of off-the-shelf manufacturing software. Here's what makes us different.
Keel's founders built custom operations software at Echo, shipping 50,000 medicines daily to 600,000 customers. They understand manufacturing complexity from the inside.
Unlike legacy ERP systems, Keel gives you total ownership of your operations software, data models, and workflows — with no vendor lock-in.
Go from scoping to a fully deployed, production-ready manufacturing platform in weeks, not months — with managed migration support to get you running fast.
Deployed on fully managed, multi-region serverless infrastructure, Keel grows with your manufacturing volume without infrastructure bottlenecks or costly re-platforming.
Operators who built the software they wished existed.
Keel was founded in 2021 by three former executives from Echo — Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom operations software to manage the shipping of 50,000 medicines to 600,000 customers daily, growing the business to $130 million in annual revenue. Having experienced first-hand how legacy software fails fast-moving, regulated operations, they built Keel as the platform they wished had existed. In 2024, Keel raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe, validating their mission to empower operators everywhere with flexible, powerful tools they truly own. Today, Keel serves fast-moving operations teams across manufacturing, logistics, and commerce who need software as unique as their business.
Cloud manufacturing software runs entirely on internet-hosted infrastructure, giving your team real-time access from anywhere without on-premise servers or complex IT maintenance. Unlike traditional ERP systems, which are rigid, expensive to customise, and slow to deploy, cloud manufacturing software like Keel is built around your exact processes, deployed in weeks, and can be iterated as your operations evolve — all on fully managed serverless infrastructure.
Talk to Keel's team for a personalised walkthrough of how we can build your manufacturing software.
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Tell us about your operations and we'll show you exactly how Keel can be built around your process. No generic demos — just a focused conversation about your manufacturing challenges.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz