Warehouse Management
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping—configured exactly to your process, not a rigid template.
Running a warehouse with off-the-shelf software means working around the tool instead of with it. Keel builds warehouse management systems shaped entirely around your layout, your workflows, and your team—giving you real-time visibility, seamless fulfilment, and the operational control to scale confidently without the rigidity of legacy enterprise platforms.
End-to-end warehouse solutions built around your exact operations, from receiving and put-away through to fulfilment and returns.
Custom warehouse workflows built around your layout, naming conventions, and floor structure. Receiving, put-away, picking, packing, and shipping—configured exactly to your process, not a rigid template.
Real-time inventory tracking across every location, down to the bin. Lot and serial number tracking, automated reorders, expiry management, and a complete audit trail built for compliance-critical operations.
Pick, pack, and ship with optimized wave, batch, and zone-based picking, barcode verification, automated carrier selection, label printing, and full SLA tracking from order entry to final delivery.
Manage complex multi-channel order flows from first click to final fulfilment. Automate warehouse rules, handle splits and backorders, and maintain a complete audit trail even at high volumes.
Manage suppliers, automate approvals, and streamline replenishment from purchase request to receipt. Includes three-way matching, PO-based receiving, discrepancy handling, and automatic inventory updates.
Manage daily workloads and production batches matched to your orders. Full traceability from raw materials to finished goods, with QC checkpoints, batch scheduling, and custom stage definitions built in.
Most warehouse platforms force you to adapt your operations to fit their template. Keel does the opposite. We build your warehouse management system around your exact layout, workflows, and team—so every exception, every special handling rule, and every unique process is built in, not worked around. With real-time visibility across every location, automated fulfilment logic, and seamless integrations with your existing tools and carriers, Keel gives fast-moving operations teams the control and flexibility that off-the-shelf software simply cannot deliver.
See how fast-moving operations teams use Keel to transform their warehouse workflows and scale with confidence.
Keel isn't another rigid warehouse platform. Here's what sets us apart for operations teams who need real flexibility.
Every system is modelled around your exact warehouse layout, workflows, and terminology—not a generic template.
Launch tailored warehouse management systems in weeks, not months, with Keel's managed build and migration services.
Unlike legacy ERPs, Keel gives you complete ownership of your data and the freedom to iterate as your operations evolve.
Built on fully managed serverless infrastructure, Keel scales seamlessly as your warehouse volumes and complexity grow.
Meet the team behind Keel's warehouse management platform.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO, they personally built the custom software that powered operations shipping 50,000 medicines to 600,000 customers daily—scaling the business to $130m in annual revenue. That first-hand experience of outgrowing off-the-shelf tools in a highly regulated environment is precisely what drove them to build Keel. They wanted to give every operations team the same competitive advantage: powerful, flexible software they truly own. Since founding, Keel has raised $6m in seed funding from leading European investors Earlybird and LocalGlobe, and continues to build the modern alternative to legacy warehouse and ERP platforms for fast-moving teams everywhere.
Warehouse management services encompass the systems, processes, and software used to oversee and optimise all operations within a warehouse—including receiving, storage, picking, packing, shipping, and returns. A modern warehouse management solution like Keel provides real-time inventory visibility, workflow automation, carrier integrations, and full audit trails to give operations teams complete control over every unit and every order.
Talk to a Keel operations expert and get answers tailored to your warehouse setup.
Registered with the UK Information Commissioner's Office for data protection compliance.
Raised $6m seed funding from leading European venture investors.
Publicly available on GitHub, built to engineering best practices with full transparency.
Tell us about your warehouse setup and we'll show you exactly how Keel can be built around your process. No generic demos—just a conversation about your real operational needs.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz