Custom CRM Development
Build CRM systems that mirror your organisation's operations, with custom workflows, permissions, marketing integrations, and full API connectivity—so you manage customer relationships exactly how you need.
Building enterprise-grade applications shouldn't mean choosing between rigid legacy systems and expensive custom development. Keel delivers fully tailored, code-first enterprise platforms—from inventory and procurement to CRM and order management—that your team owns, controls, and can evolve at the speed your operations demand. Go from concept to production in weeks, not months.
End-to-end custom enterprise applications built to match your exact operations—from order management to warehouse control.
Build CRM systems that mirror your organisation's operations, with custom workflows, permissions, marketing integrations, and full API connectivity—so you manage customer relationships exactly how you need.
Real-time inventory tracking across every location, lot and batch control, automated reorders, and full audit trails—built to handle complexity that off-the-shelf tools simply cannot manage.
Manage complex order flows from first click to final fulfilment in one place—multi-channel capture, smart allocation, automated warehouse rules, and complete audit trails even at high volumes.
Professional-grade procurement covering supplier management, purchase orders, structured approvals, three-way matching, and seamless financial integrations—so you stop living in email and spreadsheets.
Custom warehouse workflows built around your exact layout, naming conventions, and team processes—not rigid templates—covering receiving, put-away, picking, packing, and shipping end-to-end.
Manage daily workloads and production batches aligned to your orders and delivery schedules, with QC checkpoints, batch management, and full traceability from raw materials to finished goods.
We start by understanding your exact operations—your workflows, data model, team structure, and pain points. Unlike generic implementations, we model the platform around your actual business process in real time, not theoretical best practices.
See how fast-moving businesses like Bravely, HIVED, Klira, and Egg have transformed their operations with Keel.
Keel was built by operators who experienced first-hand why legacy enterprise software fails fast-moving businesses. Here is what makes us different.
You own your data, your codebase, and your infrastructure—no vendor lock-in, ever.
Go from scoping to a live production system in weeks, not months of costly enterprise rollout.
Founded by executives who scaled a $130m online pharmacy—we understand operational complexity from the inside.
Every workflow, exception, and integration is built to your process—not worked around with rigid templates.
Operators who have been in your shoes, building software that actually works.
Keel was founded in 2021 by three former executives—CEO, CTO, and CPO—from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. At Echo, the team built custom software to run operations shipping 50,000 medicines to 600,000 customers daily, scaling the business to $130m in annual revenue. They knew first-hand that legacy software couldn't keep pace, so they built the solution they wished had existed. In 2024, Keel raised $6m in seed funding from leading European investors Earlybird and LocalGlobe. Today, Keel is headquartered in Altrincham, Cheshire, and is on a mission to empower operators everywhere with flexible, powerful enterprise tools they truly own—bridging the gap between spreadsheets and archaic ERP systems for fast-moving teams globally.
An enterprise application service involves designing, building, and maintaining large-scale software systems that manage core business operations—such as order management, procurement, CRM, inventory, and warehouse workflows. Unlike off-the-shelf tools, enterprise application services deliver custom-built platforms tailored to the specific processes, data models, and compliance requirements of the organisation using them.
Talk to our team for a no-obligation consultation on your specific requirements.
UK data protection authority registration, ensuring compliant data handling.
Seed-funded by leading European venture investors in 2024.
Publicly auditable codebase on GitHub, built on engineering best practices.
Tell us about your operations and we will scope out a custom solution. Most projects go live within weeks—not months. Reach out via the form below or email us at hello@keel.so.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz