Order Management
Manage complex order flows from first click to final fulfilment. Track every order, automate workflows, handle splits and backorders, and control pricing, discounts, and approvals—all from one place.
Managing sales orders shouldn't mean juggling spreadsheets, chasing updates across disconnected systems, or waiting months for a custom build. Keel's sales order software gives operations teams complete visibility and control over every order—from capture to fulfilment—built entirely around your workflows, your rules, and your data.
End-to-end tools for managing sales orders, fulfilment, inventory, and warehousing—built around your exact operations.
Manage complex order flows from first click to final fulfilment. Track every order, automate workflows, handle splits and backorders, and control pricing, discounts, and approvals—all from one place.
Pick, pack, and ship with complete visibility at every stage. Optimise wave and batch picking, automate carrier selection, sync tracking updates, and handle exceptions and returns with ease.
Real-time inventory tracking across every location, down to the bin. Manage lot control, serial numbers, expiry dates, automated reorders, and seamless e-commerce integrations from a single system.
Build warehouse workflows that match exactly how your business operates. Configure receiving, put-away, picking, and packing around your layout, your naming conventions, and your team's process.
Manage suppliers, automate purchase order approvals, and streamline replenishment. From purchase request to receipt—with three-way matching, budget tracking, and a complete audit trail.
Instantly generate clean, intuitive internal tools for operations, customer service, and finance teams. Built from your schema so every team member can interact with order data securely and in real time.
Keel's team works with you in real time to model your exact sales order workflow—your stages, your terminology, your rules. No generic templates or rigid assumptions. Your schema becomes the authoritative source of truth for your entire system.
See how fast-moving operations teams replaced legacy systems with custom-built sales order software they truly own.
Keel is the modern alternative to legacy ERP—purpose-built for operations teams who need flexibility, speed, and total control.
Own and control your sales order software completely—your data, your workflows, your rules. No vendor lock-in.
Launch a fully custom sales order system in weeks, not months—without a large in-house development team.
Serverless infrastructure scales confidently with your order volumes, backed by multi-region deployment and full observability.
Founded by executives who shipped 50k orders daily at Echo—Keel is built by operators, for operators who can't afford to stand still.
Built by operators who've solved these exact problems at scale.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built and operated custom software that shipped 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. That first-hand experience of legacy software failing to keep pace taught them what operations teams truly need: flexible, powerful tools they own and can evolve. Based in Altrincham, Cheshire, Keel has since raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe, and is building the operations platform they wished existed—empowering fast-moving teams worldwide to replace spreadsheets and archaic ERPs with software as unique as their business.
Sales order software ranges from standalone order management tools to full ERP platforms. Most off-the-shelf options like SAP, NetSuite, or Shopify offer order management, but they're often rigid and hard to customise. Keel takes a different approach—it lets you build a sales order system modelled around your exact workflows, with full ownership of your data and logic, deployed in weeks rather than months.
Talk to the Keel team for a free consultation on what's right for your operations.
Registered with the UK data protection authority for compliant data handling.
Funded by leading European investors validating platform quality and potential.
Open-source codebase with engineering best practices for full transparency.
Tell us about your operations and we'll show you exactly how Keel can be built around your process. No generic demos—just a real conversation about your system.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz