Production Management
Manage daily workloads, production batches, and scheduling tied directly to customer orders. Track every stage—raw materials to finished goods—with QC checkpoints, your terminology, and full traceability built in.
Running a make-to-order operation means every job is unique—and your software should be too. Keel builds custom MTO manufacturing platforms that track orders from request to delivery, manage production batches, control inventory, and give your team real-time visibility. No rigid ERP templates. Just a system built around how you actually manufacture.
End-to-end software modules purpose-built for the complexity of make-to-order manufacturing operations.
Manage daily workloads, production batches, and scheduling tied directly to customer orders. Track every stage—raw materials to finished goods—with QC checkpoints, your terminology, and full traceability built in.
Handle complex MTO order flows from entry to fulfilment in one place. Track every custom order, automate workflows, manage backorders, and maintain a complete audit trail even at high volumes.
Maintain real-time visibility of raw materials, WIP, and finished goods across every location. Lot tracking, serial numbers, automated reorders, and demand-based suggestions keep your production lines moving.
Manage suppliers, automate purchase orders, and streamline material replenishment. From requisition to receipt—multi-currency support, three-way matching, and structured approvals keep your supply chain in control.
Build warehouse workflows that match your exact layout, receiving processes, and picking logic. Configured to your floor structure and team—not a rigid off-the-shelf template.
Get finished custom orders out the door efficiently with optimized wave, batch, and zone-based picking, automated carrier selection, barcode verification, and real-time tracking synced at every shipment stage.
Make-to-order manufacturing isn't linear—and no two businesses run the same way. Keel builds a fully custom operations platform modelled around your exact stages, checkpoints, and terminology. Whether you're managing bespoke production runs, tracking raw material lots, or coordinating multi-site fulfilment, Keel gives you total visibility and control without the bloat of legacy ERP systems. Launch tailored software in weeks, not months, and own every part of it.
See how fast-moving manufacturing and operations teams replaced rigid systems with software they actually own.
Keel was built by operators who experienced first-hand the limitations of off-the-shelf tools—here's what makes our platform different.
We model your exact MTO stages, terminology, and workflows—not generic manufacturing assumptions from a rigid ERP template.
Go live with a fully tailored manufacturing platform in weeks, not months—without a large internal development team required.
You own your data, your workflows, and your system. Iterate and evolve your software as your MTO operation grows and changes.
Backed by operators who scaled a platform to $130m revenue, and $6m in funding from leading European investors Earlybird and LocalGlobe.
Operators who built at scale—and created the tools they wished existed.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built extensive custom software to run operations shipping 50,000 medicines to 600,000 customers daily—growing the business to $130m in annual revenue. They saw firsthand how legacy systems couldn't keep pace with a fast-moving operation, so they built what they wished had existed. Today, Keel empowers operators in manufacturing, logistics, and commerce with flexible, powerful platforms they truly own. In 2024, Keel raised $6m in seed funding from Earlybird and LocalGlobe, backing the mission to make custom operations software accessible to every ambitious team.
Yes. An Order Management System (OMS) focuses specifically on the lifecycle of an order—from capture through fulfilment—while an ERP is a broader suite covering finance, HR, procurement, and more. For MTO manufacturers, an OMS handles the complexity of custom orders and production routing, whereas an ERP often introduces overhead and rigidity that fast-moving operations don't need.
Talk to our team for a free consultation on building your custom manufacturing platform.
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Funded by two of Europe's most respected early-stage venture investors.
Transparent, community-audited codebase built on engineering best practices.
Tell us about your operation and we'll show you exactly how Keel can be modelled around your process. No sales pitch—just a real conversation about your needs.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz