Procurement System
Manage suppliers end-to-end with flexible PO creation, multi-currency support, structured approvals, supplier performance tracking, three-way matching, and a complete audit trail—no more living in email and spreadsheets.
Managing vendors across spreadsheets and disconnected tools costs you time, money, and control. Keel's all-in-one vendor ordering system brings procurement, inventory, order management, and supplier tracking into a single, fully customizable platform—built around how your operations actually work, not around rigid off-the-shelf assumptions. Take back control from day one.
A complete suite of tools covering every stage of vendor ordering—from procurement and inventory to fulfilment and beyond.
Manage suppliers end-to-end with flexible PO creation, multi-currency support, structured approvals, supplier performance tracking, three-way matching, and a complete audit trail—no more living in email and spreadsheets.
Gain total real-time visibility across every location, SKU, and bin. Automate reorders, track lots and batches, manage serial numbers and expiry dates, and integrate seamlessly with your e-commerce and 3PL partners.
Control the full order lifecycle from multi-channel capture to final fulfilment. Automate warehouse rules, manage splits and backorders, and keep tracking updates synced—all from a single platform.
Streamline pick, pack, and ship with optimized wave and batch picking, barcode verification, automated carrier selection, label printing, and full SLA tracking with exception handling built in.
Build warehouse workflows that map exactly to your layout, naming conventions, and team processes—not a rigid template. Configured for your receiving, picking, packing, and special handling rules.
Automatically generate clean, fast, and intuitive interfaces for your operations, logistics, finance, and customer service teams—no training required, with every team member accessing exactly what they need.
Fast-moving operations teams are held back by patchwork systems—ERPs that can't flex, spreadsheets that break under scale, and tools that were never built for how you actually work. Keel's all-in-one vendor ordering system gives you a fully customizable procurement and ordering stack you genuinely own. Configure supplier workflows, automate approvals, track every purchase order from request to receipt, and integrate directly with your existing tools and tech stack—all without needing a large development team.
See how fast-moving teams replaced legacy tools and spreadsheets with a vendor ordering system they truly own.
Keel is built by operators, for operators—combining engineering best practices with the flexibility modern businesses demand.
You own your data, your workflows, and your codebase—no vendor lock-in, ever.
Go live with a fully custom vendor ordering system in weeks, not months of lengthy implementation.
Adapt and evolve every workflow as your operations grow—without waiting on a dev team or paying for expensive upgrades.
Built by founders who shipped 50k medicines daily at Echo, Keel is tested under real operational pressure at scale.
Operators who built the tools they wished existed.
Keel was founded in 2021 by three former executives from Echo—Europe's fastest growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founders built custom software to run operations shipping 50,000 medicines to 600,000 customers daily, scaling the business to $130 million in annual revenue. They experienced first-hand how legacy software couldn't keep pace with rapid growth, so they built the solution they wished had existed. Headquartered in Altrincham, Cheshire, and backed by $6 million in seed funding from leading European investors Earlybird and LocalGlobe, Keel is on a mission to empower operators everywhere with flexible, powerful tools they truly own.
A basic vendor management system is a platform that centralizes supplier information, purchase orders, and communication in one place. It typically covers supplier onboarding, PO creation, approval workflows, and performance tracking. Keel takes this further by letting you fully customize every workflow, permission, and integration to match your actual operations—not a generic template.
Talk to our team for a tailored walkthrough of how Keel fits your operations.
UK data protection authority registered business.
Funded by leading European deep tech investors.
Seed funded by a top European early-stage VC.
Tell us about your operations and we'll show you exactly how Keel can be configured to fit your workflows. No generic demos—just a real conversation about your needs.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz