Order Management
Manage complex order flows from first click to final fulfilment. Track every order, automate workflows, handle splits and backorders, and eliminate the need to chase updates across multiple disconnected systems.
Managing order fulfillment shouldn't mean juggling five different systems and chasing updates manually. Keel gives operations teams complete visibility and control — from multi-channel order capture to carrier-synced delivery — with custom workflows built around how your business actually runs, not a rigid off-the-shelf template.
End-to-end fulfillment capabilities — from order capture and warehouse management to inventory control and procurement.
Manage complex order flows from first click to final fulfilment. Track every order, automate workflows, handle splits and backorders, and eliminate the need to chase updates across multiple disconnected systems.
Pick, pack, and ship with complete visibility at every stage. Optimized wave and batch picking, barcode verification, automated carrier selection, label printing, tracking sync, and full SLA monitoring built in.
Custom warehouse workflows built around your layout, naming conventions, and floor structure — not a generic template. Configure receiving, picking, and packing processes exactly the way your team operates.
Real-time inventory tracking across every location, down to the bin. Lot and serial number tracking, automated reorder points, barcode scanning, cycle counting, and full audit trails for compliance-ready operations.
From purchase request to receipt — manage suppliers, automate approvals, and streamline replenishment. Flexible PO creation, three-way matching, supplier performance tracking, and budget controls all in one place.
Manage production batches that align with orders and delivery schedules. Track every input, transformation, and output with QC checkpoints built into the flow — modelled around your exact manufacturing process.
Keel's team works with you in real time to map your exact order flows, warehouse layout, and fulfillment rules — capturing your stages, your terminology, and your exceptions so nothing gets left out or worked around.
See how fast-moving operations teams use Keel to replace fragmented systems and take full control of fulfillment.
Keel is the modern alternative to legacy ERPs — built by operators, for operators who need real flexibility and true ownership.
Founded by former Echo executives who scaled fulfillment to 50k daily shipments before building Keel.
Own and control your operations software and data — no vendor lock-in, no compromises on how you work.
Launch fully tailored fulfillment systems in weeks, not months, with Keel's managed build and migration service.
Adapt and evolve your workflows instantly as your business grows — without waiting on lengthy development cycles.
Operators who built at scale — and then built the platform they wished existed.
Keel was founded in 2021 by three former executives from Echo, Europe's fastest-growing online pharmacy, later acquired by Pharmacy2U. As CEO, CTO, and CPO at Echo, the founding team built and managed custom software to run operations shipping 50,000 medicines to 600,000 customers daily — scaling the business to $130 million in annual revenue. They experienced first-hand how legacy systems couldn't keep pace and off-the-shelf tools fell short in a highly regulated environment. That experience became the foundation for Keel: a platform built to give fast-moving operations teams total control and flexibility without needing a large engineering team. In 2024, Keel raised $6 million in seed funding from leading European investors Earlybird and LocalGlobe, furthering its mission to empower operators everywhere with powerful tools they truly own.
Order fulfillment covers the entire process of receiving a customer order, picking and packing the correct items from inventory, arranging carrier shipment, and delivering the goods to the customer. It also includes managing backorders, order splits, returns, and exception handling — ensuring every order moves from placement to delivery with full visibility and minimal manual intervention.
Speak with the Keel team for a tailored walkthrough of how the platform fits your operations.
UK data protection authority registration, ensuring compliant data handling.
Backed by leading European venture investors, validating platform credibility.
Transparent, community-verified codebase built on engineering best practices.
Tell us about your operations and a member of the Keel team will get back to you to discuss a solution built around how your business actually works.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at bobbi@keel.xyz